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I'm Rafael Estrela, a Product & Brand Design Lead with 15+ years of experience building and improving digital products through UX/UI, visual identity, and design systems. I collaborate closely with product, engineering, and leadership teams to create clear, usable, and scalable product experiences. I enjoy turning complex problems into intuitive, scalable design foundations that empower product teams and delight users.…I'm Rafael Estrela, a Product & Brand Design Lead with 15+ years of experience building and improving digital products through UX/UI, visual identity, and design systems. I collaborate closely with product, engineering, and leadership teams to create clear, usable, and scalable product experiences. I enjoy turning complex problems into intuitive, scalable design foundations that empower product teams and delight users.

Rafael Estrela

Designer, Product Designer, Brand Designer, +2

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I'm Rafael Estrela, a Product & Brand Design Lead with 15+ years of experience building and improving digital products through UX/UI, visual identity, and design systems. I collaborate closely with product, engineering, and leadership teams to create clear, usable, and scalable product experiences. I enjoy turning complex problems into intuitive, scalable design foundations that empower product teams and delight users.…I'm Rafael Estrela, a Product & Brand Design Lead with 15+ years of experience building and improving digital products through UX/UI, visual identity, and design systems. I collaborate closely with product, engineering, and leadership teams to create clear, usable, and scalable product experiences. I enjoy turning complex problems into intuitive, scalable design foundations that empower product teams and delight users.

Available to hire

I’m Rafael Estrela, a Product & Brand Design Lead with 15+ years of experience building and improving digital products through UX/UI, visual identity, and design systems. I collaborate closely with product, engineering, and leadership teams to create clear, usable, and scalable product experiences.

I enjoy turning complex problems into intuitive, scalable design foundations that empower product teams and delight users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Design Director at ChessKid (Chess.com)

January 1, 2022 - January 1, 2025

Led the evolution of the product’s UX and visual foundations across platforms. Built brand guidelines and a scalable design system. Coordinated design with product, engineering, and marketing teams. Improved onboarding and overall usability.

Product & Brand Designer at NBN23

January 1, 2015 - January 1, 2018

Designed brand identity and digital products from the ground up. UX/UI for apps and data-driven basketball platforms. Created design foundations for multiple products, including Nagi. Worked closely with leadership, marketing, and development teams.

UX/UI Designer (Freelance) at Kokoro Kids

January 1, 2025 - December 31, 2025

UX analysis and redesign of onboarding and Game Area. Improved navigation and content discoverability. Worked with product metrics provided by the Product Owner.

Freelance Product & Brand Designer at Freelance Product & Brand Designer

January 1, 2015 - Present

Multiple UX/UI and brand projects for startups and digital products, including FIBA digital scoreboard app, Destino Berlin, Elite Poker School.

Freelance Product & Brand Designer at Self-employed

January 1, 2015 - Present

FIBA digital scoreboard app — UX/UI. Destino Berlin — brand, platform & marketing assets. Elite Poker School — identity, launch visuals & web. Multiple UX/UI and brand projects for startups and digital products.