I’m Rafael Pagán, a senior graphic designer and illustrator with 10+ years of experience creating brand identities and digital content that tell stories visually. I focus on illustration-driven branding, social media design, and consistent visual systems that help brands connect with their audiences. I’ve worked with agencies, startups, and commercial clients, handling multiple projects end-to-end—from concept and design to delivery and quality control. Based in Puerto Rico and collaborating remotely, I’m comfortable partnering with creative and marketing teams, adapting designs for different platforms, and producing assets like brand guidelines, campaign visuals, and digital merchandise.…

Rafael Pagan

I’m Rafael Pagán, a senior graphic designer and illustrator with 10+ years of experience creating brand identities and digital content that tell stories visually. I focus on illustration-driven branding, social media design, and consistent visual systems that help brands connect with their audiences. I’ve worked with agencies, startups, and commercial clients, handling multiple projects end-to-end—from concept and design to delivery and quality control. Based in Puerto Rico and collaborating remotely, I’m comfortable partnering with creative and marketing teams, adapting designs for different platforms, and producing assets like brand guidelines, campaign visuals, and digital merchandise.…

Available to hire

I’m Rafael Pagán, a senior graphic designer and illustrator with 10+ years of experience creating brand identities and digital content that tell stories visually. I focus on illustration-driven branding, social media design, and consistent visual systems that help brands connect with their audiences.

I’ve worked with agencies, startups, and commercial clients, handling multiple projects end-to-end—from concept and design to delivery and quality control. Based in Puerto Rico and collaborating remotely, I’m comfortable partnering with creative and marketing teams, adapting designs for different platforms, and producing assets like brand guidelines, campaign visuals, and digital merchandise.

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Language

Spanish; Castilian
Fluent
English
Beginner

Work Experience

Senior Graphic Designer at UVE
January 1, 2021 - January 1, 2025
Developed branding assets and social media graphics for 15+ clients, improving brand consistency and engagement. Collaborated with creative and marketing teams to execute visual strategies aligned to brand objectives. Ensured quality control, visual consistency, and on-time delivery across multiple simultaneous projects. Adapted visuals for different digital platforms and campaign requirements.
Freelance Graphic Designer & Illustrator at PAGN DESIGN STUDIO
January 1, 2018 - Present
Created brand identities, illustrations, and digital assets for clients across different industries. Designed commercial products such as apparel, stickers, and digital merchandise. Managed projects from concept to final delivery, maintaining clear communication with clients. Produced social media, marketing campaign, and digital platform content.
Graphic Designer at Mamposteo Creative Agency
January 1, 2017 - December 31, 2017
Designed visual solutions for advertising materials and brand identity projects. Supported branding initiatives and client-focused creative work.
Video & Graphic Design Instructor (Children Programs) at Universidad del Turabo
January 1, 2017 - December 31, 2017
Taught introductory video and graphic design concepts to children. Developed educational materials focused on creativity and digital tools. Guided students through hands-on creative projects.

Education

Bachelor’s Degree in Graphic Design at Universidad del Turabo, Gurabo
January 1, 2014 - January 1, 2018
Associate Degree in Communication Technologies at Universidad de Puerto Rico, Humacao
January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods