I’m Rafael Pagán, a senior graphic designer and illustrator with 10+ years of experience creating brand identities and digital content that tell stories visually. I focus on illustration-driven branding, social media design, and consistent visual systems that help brands connect with their audiences.
I’ve worked with agencies, startups, and commercial clients, handling multiple projects end-to-end—from concept and design to delivery and quality control. Based in Puerto Rico and collaborating remotely, I’m comfortable partnering with creative and marketing teams, adapting designs for different platforms, and producing assets like brand guidelines, campaign visuals, and digital merchandise.
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