Brand & Digital Designer with 12+ years of experience across international markets. Specialized in creating clear, consistent and high-quality visual communication for brands, digital platforms and marketing initiatives. Experienced in translating complex ideas into effective visual solutions and delivering reliable, business-focused results across print and digital channels.…

Rafaella Vella

Brand & Digital Designer with 12+ years of experience across international markets. Specialized in creating clear, consistent and high-quality visual communication for brands, digital platforms and marketing initiatives. Experienced in translating complex ideas into effective visual solutions and delivering reliable, business-focused results across print and digital channels.…

Available to hire

Brand & Digital Designer with 12+ years of experience across international
markets. Specialized in creating clear, consistent and high-quality visual
communication for brands, digital platforms and marketing initiatives.
Experienced in translating complex ideas into effective visual solutions and
delivering reliable, business-focused results across print and digital channels.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Italian
Fluent
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Senior Art Director at HOM (House of Moments)
March 1, 2023 - August 11, 2025
Delivered creative direction for integrated campaigns involving websites, landing pages, and branded assets. Designed layouts and interface elements aligned with brand and user experience expectations. Collaborated with developers for handoff, pixel precision, and quality assurance across multiple formats.
Senior Designer at STHORM
June 1, 2022 - August 11, 2025
Led UI/UX design for purpose-driven digital platforms and campaigns across science and innovation fields. Created web interfaces, UI components, and interactive layouts to simplify complex technical content. Worked closely with developers and researchers to ensure consistency, usability, and clarity of information. Contributed to design documentation, visual quality assurance, and internal design libraries.
Freelance Digital Designer at Self-employed
January 1, 2025 - August 11, 2025
Designed websites and visual systems for professionals and organizations in health, education, and legal sectors. Developed accessible layouts and UI assets benefiting consistency and cross-device experience. Supported design system implementation and collaborated with developers on layout refinement and feedback cycles.
Senior Art Director at House of Moments
April 1, 2020 - June 1, 2022
Led the creative team in developing impactful campaigns across Social Impact, Crypto, Health, and Science; produced compelling social media content, motion design, websites, and app interfaces; designed brand identities and presentation decks; managed digital promotions and daily social media strategy; analyzed performance metrics for digital channels.
Senior Designer at House of Moments
November 1, 2022 - March 1, 2023
Led design for campaigns, branding, presentations, social media, web and interfaces; contributed to brand identities; managed digital promotions; daily social media strategy; improvements to digital channels.
Senior Art Director at HOM - House of Moments
November 1, 2022 - March 1, 2023
Led creative direction for brand and digital campaigns; developed visual concepts and storytelling systems aligned with brand positioning; oversaw execution and maintained high design standards across deliverables.
Senior Designer at STHORM
April 1, 2020 - June 1, 2022
Designed digital and visual systems for projects in Social Impact, Health and Science; structured complex information into accessible and engaging visual formats; created brand identities, interface layouts and high-level presentation materials.
Digital Mkt & Design Volunteer at Swiss Nanny Association
June 1, 2025 - Present
Develop visual and digital communication materials for campaigns and community initiatives; create social media content, video materials and motion-based assets to increase engagement; use AI-assisted tools to support content creation, ideation and workflow optimisation; support brand coherence and audience engagement across digital channels.
Digital Mkt Analyst at Shopping Market Place
June 1, 2014 - August 1, 2015
Handled digital marketing activities and marketplace campaigns, supporting growth and engagement.
Art Director at Havas Worldwide Brazil
February 1, 2014 - June 1, 2014
Led creative direction for campaigns and branding projects within the Brazilian market.
Art Director at Maya Tecnologia e Inovação Digital
September 1, 2012 - December 1, 2013
Directed design work across digital platforms, delivering integrated visual solutions.
Art Director at Euro RSCG 4D Worldwide Brazil
May 1, 2011 - September 1, 2012
Created and guided visual campaigns for a range of clients, aligning with brand ecosystems.
Graphic & Digital Designer at Geneva Business News
January 1, 2026 - Present
Created visual assets per month for social media, video and internal communication. Developed visual content for editorial and communication campaigns, improving consistency across channels. Strengthened visual identity and alignment across multiple platforms. Collaborated with editorial, marketing and project teams to deliver content on tight timelines.
Designer – Digital & Marketing at Swiss Nanny Association
June 1, 2025 - Present
Contributed to ~30% growth in membership through a consistent visual content strategy. Increased engagement and retention through improved visual communication across digital channels. Produced social media, motion and video content to support campaigns and community initiatives. Introduced AI-assisted workflows, reducing production time and improving efficiency.
Designer – International Clients at Freelance
January 1, 2012 - Present
Delivered branding, digital and visual communication projects for clients across 4 countries. Created brand identities, logos and visual systems aligned with business and communication goals. Led end-to-end creative process, from concept and content structuring to final delivery. Produced visual and written content, integrating AI-assisted tools to optimise creative workflows. Translated business objectives into clear, structured and impactful communication.
Senior Art Director at HOM – House of Moments
June 1, 2022 - March 31, 2023
Led creative development of multi-channel campaigns for global brands (P&G, Danone, Nutricia). Developed high-visibility campaign assets, contributing to strong brand exposure across influencer channels. Designed premium campaign materials, including influencer kits and branded content. Ensured high-quality delivery and consistency across all visual outputs.
Digital Marketing Analyst at Shopping Market Place
June 1, 2014 - August 31, 2015
Managed digital marketing activities, analyzing performance metrics and optimizing campaigns across channels.
Art Director at Havas Worldwide Brazil
February 1, 2013 - June 30, 2014
Led creative direction for campaigns, developing engaging visuals and campaigns for clients.

Education

MBA in Digital Marketing at ESPM São Paulo, Brazil
January 1, 2013 - January 1, 2014
Bachelor in Design at Universidade Anhembi Morumbi
January 1, 2005 - January 1, 2009
Diploma at Gold Coast Image Education
April 1, 2025 - April 1, 2025
Certificate at Geneva CAD School
April 1, 2016 - September 1, 2016
Diploma at Gold Coast Image Education
February 1, 2013 - August 1, 2014
MBA at ESPM - Escola Superior de Propaganda e Marketing
February 1, 2005 - November 1, 2009
Bachelor at Universidade Anhembi Morumbi, São Paulo
November 1, 2016 - July 1, 2017
UX/UI Design Certificate at Cadschool
April 1, 2025 - April 1, 2025
Diploma in Leadership and Management at Imagine Education
August 1, 2017 - February 1, 2018
Diploma in Marketing at Imagine Education
April 1, 2016 - September 1, 2016
MBA at ESPM - Escola Superior de Propaganda e Marketing
February 1, 2013 - August 1, 2014
Bachelor in Advertising and Marketing at Univ. Anhembi Morumbi
February 1, 2006 - November 1, 2009

Qualifications

Certificates in UX/UI, Graphic Design & Leadership
January 1, 2016 - January 1, 2025
MBA
February 1, 2005 - November 1, 2009
Bachelor
November 1, 2016 - July 1, 2017
Diploma
February 1, 2013 - August 1, 2014
Certificate
April 1, 2016 - September 1, 2016
Diploma
April 1, 2025 - April 1, 2025
UX/UI Design Certificate
April 1, 2025 - April 1, 2025
Diploma in Leadership and Management
August 1, 2017 - February 1, 2018
Diploma in Marketing
April 1, 2016 - September 1, 2016
MBA
February 1, 2013 - August 1, 2014
Bachelor in Advertising and Marketing
February 1, 2006 - November 1, 2009
UX/UI Design Certificate
January 1, 2025 - January 1, 2025
MBA in Digital Marketing
January 1, 2013 - December 31, 2014
Diploma Leadership & Management
January 1, 2017 - December 31, 2018
Diploma in Marketing
January 1, 2016 - January 1, 2016
Bachelor in Advertising & Marketing
January 1, 2006 - December 31, 2009

Industry Experience

Healthcare, Education, Professional Services, Media & Entertainment, Retail, Software & Internet

Skills

Experience Level