Rafaella Vella

Created visual assets per month for social media, video and internal communication. Developed visual content for editorial and communication campaigns, improving consistency across channels. Strengthened visual identity and alignment across multiple platforms. Collaborated with editorial, marketing and project teams to deliver content on tight timelines.

Contributed to ~30% growth in membership through a consistent visual content strategy. Increased engagement and retention through improved visual communication across digital channels. Produced social media, motion and video content to support campaigns and community initiatives. Introduced AI-assisted workflows, reducing production time and improving efficiency.

Develop visual and digital communication materials for campaigns and community initiatives; create social media content, video materials and motion-based assets to increase engagement; use AI-assisted tools to support content creation, ideation and workflow optimisation; support brand coherence and audience engagement across digital channels.