I'm a focused designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, from branding to illustration going through motion graphics, logos and even photography…

Rafael Ramirez

I'm a focused designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, from branding to illustration going through motion graphics, logos and even photography…

Available to hire

I’m a focused designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, from branding to illustration going through motion graphics, logos and even photography

See more

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Lead Brand Designer at RappiCard
July 1, 2021 - October 31, 2022
Defined premium look & feel to position RappiCard as a leading fintech product. Designed signature black cards and branded content, increasing user adoption and retention. Developed brand guidelines for 20+ assets across digital, print, and social. Directed a small creative team delivering over 100 assets per quarter under tight deadlines. Worked with copywriters, product leads, and ad teams to align brand messaging.
Lead Brand Designer at Zubale
August 1, 2019 - June 30, 2021
Directed full-scale rebrand, resulting in a 30% increase in app downloads. Created custom illustrations, icon sets, and UI components to improve user engagement. Redesigned web and app interfaces, contributing to a 20% conversion increase and 15% lower dropout. Partnered with internal teams and vendors to produce high-impact visuals and campaigns.
Senior Art Director at Monks.
August 1, 2019 - October 2, 2025
Led digital campaigns for Spotify, Google, and LinkedIn across multiple regions. Managed multi-disciplinary teams to deliver motion, video, and static content at scale. Maintained a high level of client satisfaction while delivering under tight deadlines. Delivered branded content for social, product launches, and live activations.
Lead Art Director at KTBO / Globant
November 28, 2013 - July 25, 2016
Developed campaign strategies and branded content for clients like Johnnie Walker and Kellogg’s. Directed motion, photography, and video teams to produce high-performing social media assets. Managed a high-volume creative pipeline, delivering over 200 campaigns annually.

Education

Bachelors Degree in Interactive Design at Universidad Iberoamericana Mexico City
August 10, 2009 - May 28, 2014
Diploma in Animation Concept Art at Vancouver Film School
February 26, 2024 - February 27, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Professional Services, Retail, Other
    uniE621 RappiCard Branding & Design
    https://www.twine.net/signin RappiCard is a growing fintech in Mexico and Latin America, born from an alliance between Rappi (one of the largest delivery services in LatAm) and Banorte (Mexico’s third-largest bank). Its goal is to offer credit and debit cards in a more modern, non-traditional way. ​ To reflect this, I developed a branding using bright colors, gradients, and sans-serif typography to create a playful, modern look, breaking away from the serious, corporate feel of traditional banks. branding graphicdesigner designer…
    uniE621 Digitt Brand Design
    Digitt is a fintech company dedicated to helping people break free from the cycle of predatory credit card debt by offering transparent, no-hidden-fee loans. With over 8,500 clients saved from high-interest debt, Digitt is on a mission to empower users with financial education and stability. As the lead brand designer, I crafted Digitt’s visual identity to reflect trustworthiness and approachability. I developed a clean, modern design language featuring vibrant colors to communicate reliability and energy, resonating with users ready to take control of their financial futures. https://www.twine.net/signin graphicdesigner illustrator branding designer…
    uniE621 Digitt illustration library
    Digitt is a fintech company dedicated to helping people break free from the cycle of predatory credit card debt by offering transparent, no-hidden-fee loans. With over 8,500 clients saved from high-interest debt, Digitt is on a mission to empower users with financial education and stability. As the lead brand designer, I crafted Digitt’s visual identity to reflect trustworthiness and approachability. I developed a clean, modern design language featuring vibrant colors to communicate reliability and energy, resonating with users ready to take control of their financial futures. https://www.twine.net/signin graphicdesigner illustrator branding designer…
    uniE621 Digitt icon library
    Digitt is a fintech company dedicated to helping people break free from the cycle of predatory credit card debt by offering transparent, no-hidden-fee loans. With over 8,500 clients saved from high-interest debt, Digitt is on a mission to empower users with financial education and stability. As the lead brand designer, I crafted Digitt’s visual identity to reflect trustworthiness and approachability. I developed a clean, modern design language featuring vibrant colors to communicate reliability and energy, resonating with users ready to take control of their financial futures. https://www.twine.net/signin graphicdesigner illustrator branding designer…
    uniE621 Logo and brand design
    Every logo here started with a question, not a shape. Who is the brand? What does it stand for? Where is it going? The result: identities that feel honest, functional, and memorable. https://www.twine.net/signin graphicdesigner illustrator logo…