explainervideo animator motiongraphics
- Animator
- Art Director
- Motion Graphic Designer
Rafael Ramirez
- Mexico City, Mexico
- 6 projects
I'm a focused designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, from branding to illustration going through motion graphics, logos and even photography
About
I’m a focused designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, from branding to illustration going through motion graphics, logos and even photography
- Joined March 2025
Skills· 20
Languages
- EnglishAdvanced
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Financial Services
- Software & Internet
- Professional Services
- Retail
- Other
Projects · 6
https://www.twine.net/signin RappiCard is a growing fintech in Mexico and Latin America, born from an alliance between Rappi (one of the largest delivery services in LatAm) and Banorte (Mexico’s third-largest bank). Its goal is to offer credit and debit cards in a more modern, non-traditional way. To reflect this, I developed a branding using bright colors, gradients, and sans-serif typography to create a playful, modern look, breaking away from the serious, corporate feel of traditional banks. branding graphicdesigner designer
- Art Director
- Brand Designer
- Graphic Designer
Digitt is a fintech company dedicated to helping people break free from the cycle of predatory credit card debt by offering transparent, no-hidden-fee loans. With over 8,500 clients saved from high-interest debt, Digitt is on a mission to empower users with financial education and stability. As the lead brand designer, I crafted Digitt’s visual identity to reflect trustworthiness and approachability. I developed a clean, modern design language featuring vibrant colors to communicate reliability and energy, resonating with users ready to take control of their financial futures. https://www.twine.net/signin graphicdesigner illustrator branding designer
- Art Director
- Brand Designer
- Illustrator
Digitt is a fintech company dedicated to helping people break free from the cycle of predatory credit card debt by offering transparent, no-hidden-fee loans. With over 8,500 clients saved from high-interest debt, Digitt is on a mission to empower users with financial education and stability. As the lead brand designer, I crafted Digitt’s visual identity to reflect trustworthiness and approachability. I developed a clean, modern design language featuring vibrant colors to communicate reliability and energy, resonating with users ready to take control of their financial futures. https://www.twine.net/signin graphicdesigner illustrator branding designer
- Concept Artist
- Graphic Designer
- Illustrator
Digitt is a fintech company dedicated to helping people break free from the cycle of predatory credit card debt by offering transparent, no-hidden-fee loans. With over 8,500 clients saved from high-interest debt, Digitt is on a mission to empower users with financial education and stability. As the lead brand designer, I crafted Digitt’s visual identity to reflect trustworthiness and approachability. I developed a clean, modern design language featuring vibrant colors to communicate reliability and energy, resonating with users ready to take control of their financial futures. https://www.twine.net/signin graphicdesigner illustrator branding designer
- Art Director
- Brand Designer
- Illustrator
Every logo here started with a question, not a shape. Who is the brand? What does it stand for? Where is it going? The result: identities that feel honest, functional, and memorable. https://www.twine.net/signin graphicdesigner illustrator logo
- Art Director
- Brand Designer
- Graphic Designer
Work experience· 4 roles
Lead Brand Designer · RappiCardJul 2021 – Oct 2022 · 1 yr 4 mos
Defined premium look & feel to position RappiCard as a leading fintech product. Designed signature black cards and branded content, increasing user adoption and retention. Developed brand guidelines for 20+ assets across digital, print, and social. Directed a small creative team delivering over 100 assets per quarter under tight deadlines. Worked with copywriters, product leads, and ad teams to align brand messaging.
Senior Art Director · Monks.Aug 2019 – Oct 2025 · 6 yrs 3 mos
Led digital campaigns for Spotify, Google, and LinkedIn across multiple regions. Managed multi-disciplinary teams to deliver motion, video, and static content at scale. Maintained a high level of client satisfaction while delivering under tight deadlines. Delivered branded content for social, product launches, and live activations.
Lead Brand Designer · ZubaleAug 2019 – Jun 2021 · 1 yr 11 mos
Directed full-scale rebrand, resulting in a 30% increase in app downloads. Created custom illustrations, icon sets, and UI components to improve user engagement. Redesigned web and app interfaces, contributing to a 20% conversion increase and 15% lower dropout. Partnered with internal teams and vendors to produce high-impact visuals and campaigns.
Lead Art Director · KTBO / GlobantNov 2013 – Jul 2016 · 2 yrs 9 mos
Education
Bachelors Degree in Interactive Design · Universidad Iberoamericana Mexico City2009 – 2014
Diploma in Animation Concept Art · Vancouver Film School2024 – 2025
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