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I'm a focused and versatile designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, ATL, and BTL channels. I've led the development of strong brand identities, impactful campaigns, and high-performing marketing assets by combining strategic thinking with visual storytelling. In addition to my branding and art direction work, I’m also a trained photographer, illustrator and concept artist with a diploma from Vancouver Film School — a background that enhances my craft, composition skills, and narrative-driven approach to design.…I'm a focused and versatile designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, ATL, and BTL channels. I've led the development of strong brand identities, impactful campaigns, and high-performing marketing assets by combining strategic thinking with visual storytelling. In addition to my branding and art direction work, I’m also a trained photographer, illustrator and concept artist with a diploma from Vancouver Film School — a background that enhances my craft, composition skills, and narrative-driven approach to design.

Rafael Ramirez

Concept Artist, Illustrator, Graphic Designer, +7

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I'm a focused and versatile designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, ATL, and BTL channels. I've led the development of strong brand identities, impactful campaigns, and high-performing marketing assets by combining strategic thinking with visual storytelling. In addition to my branding and art direction work, I’m also a trained photographer, illustrator and concept artist with a diploma from Vancouver Film School — a background that enhances my craft, composition skills, and narrative-driven approach to design.…I'm a focused and versatile designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, ATL, and BTL channels. I've led the development of strong brand identities, impactful campaigns, and high-performing marketing assets by combining strategic thinking with visual storytelling. In addition to my branding and art direction work, I’m also a trained photographer, illustrator and concept artist with a diploma from Vancouver Film School — a background that enhances my craft, composition skills, and narrative-driven approach to design.

Available to hire

I’m a focused and versatile designer with 12+ years of experience crafting compelling visuals and functional designs for brands across digital, ATL, and BTL channels. I’ve led the development of strong brand identities, impactful campaigns, and high-performing marketing assets by combining strategic thinking with visual storytelling.
In addition to my branding and art direction work, I’m also a trained photographer, illustrator and concept artist with a diploma from Vancouver Film School — a background that enhances my craft, composition skills, and narrative-driven approach to design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

3D Model

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Lead Brand Designer at Digitt

February 1, 2024 - October 2, 2025

Led a full brand refresh, boosting recognition across digital and offline channels. Redesigned website UI/UX, increasing user engagement and reducing bounce rates. Created campaign visuals and promotional content, contributing to a lift in customer acquisition. Built a scalable visual framework and content system to ensure brand consistency across touchpoints. Collaborated cross-functionally with marketing, product, and growth teams.

Lead Brand Designer at RappiCard

October 1, 2023 - October 2, 2025

Defined premium look & feel to position RappiCard as a leading fintech product. Designed signature black cards and branded content, increasing user adoption and retention. Developed brand guidelines for 20+ assets across digital, print, and social. Directed a small creative team delivering over 100 assets per quarter under tight deadlines. Worked with copywriters, product leads, and ad teams to align brand messaging.

Lead Brand Designer at Zubale

July 1, 2021 - October 2, 2025

Directed full-scale rebrand, resulting in a 30% increase in app downloads. Created custom illustrations, icon sets, and UI components to improve user engagement. Redesigned web and app interfaces, contributing to a 20% conversion increase and 15% lower dropout. Partnered with internal teams and vendors to produce high-impact visuals and campaigns.

Senior Art Director at Monks.

August 1, 2019 - October 2, 2025

Led digital campaigns for Spotify, Google, and LinkedIn across multiple regions. Managed multi-disciplinary teams to deliver motion, video, and static content at scale. Maintained a high level of client satisfaction while delivering under tight deadlines. Delivered branded content for social, product launches, and live activations.

Lead Art Director at KTBO / Globant

June 1, 2016 - October 2, 2025

Developed campaign strategies and branded content for clients like Johnnie Walker and Kellogg’s. Directed motion, photography, and video teams to produce high-performing social media assets. Managed a high-volume creative pipeline, delivering over 200 campaigns annually.