I'm dedicated Virtual Assistant and Social Media Strategist with over 4 years of experience helping entrepreneurs and businesses build their online presence, streamline operations, and generate high-quality leads. I specialize in combining strategic social media management with efficient virtual support to help my clients grow and stay organized. My core strengths include social media content creation, scheduling, audience engagement, and the use of marketing automation tools and CRM systems to drive better campaign results. I also provide reliable administrative support—handling tasks like inbox and calendar management, data entry, research, and client communications—to ensure your business runs smoothly behind the scenes. I thrive on collaboration and love diving into market trends to craft targeted content and lead nurturing strategies. Whether it's growing your social channels, creating engaging posts, or optimizing workflows.

I'm dedicated Virtual Assistant and Social Media Strategist with over 4 years of experience helping entrepreneurs and businesses build their online presence, streamline operations, and generate high-quality leads. I specialize in combining strategic social media management with efficient virtual support to help my clients grow and stay organized. My core strengths include social media content creation, scheduling, audience engagement, and the use of marketing automation tools and CRM systems to drive better campaign results. I also provide reliable administrative support—handling tasks like inbox and calendar management, data entry, research, and client communications—to ensure your business runs smoothly behind the scenes. I thrive on collaboration and love diving into market trends to craft targeted content and lead nurturing strategies. Whether it's growing your social channels, creating engaging posts, or optimizing workflows.

Available to hire

I’m dedicated Virtual Assistant and Social Media Strategist with over 4 years of experience helping entrepreneurs and businesses build their online presence, streamline operations, and generate high-quality leads. I specialize in combining strategic social media management with efficient virtual support to help my clients grow and stay organized.

My core strengths include social media content creation, scheduling, audience engagement, and the use of marketing automation tools and CRM systems to drive better campaign results. I also provide reliable administrative support—handling tasks like inbox and calendar management, data entry, research, and client communications—to ensure your business runs smoothly behind the scenes.

I thrive on collaboration and love diving into market trends to craft targeted content and lead nurturing strategies. Whether it’s growing your social channels, creating engaging posts, or optimizing workflows.

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Language

English
Fluent
Urdu
Fluent
Hindi
Advanced

Work Experience

Lead Generation Specialist at GAI Insights, USA
December 31, 2025 - July 10, 2025
Conducted thorough market research and prospecting activities to identify potential leads resulting in a 30% increase in lead generation. Developed and executed targeted lead nurturing campaigns utilizing marketing automation tools resulting in a 20% increase in lead conversion rates. Collaborated with the sales team to ensure seamless lead handover and track lead conversion rates. Conducted in-depth market research to identify potential leads within the B2B industry. Developed and executed targeted lead nurturing campaigns through email marketing and social media platforms.
Virtual Assistant & Data Entry Expert at Upwork Inc.
January 1, 2021 - Present
Assisted 40+ different clients with virtual assistance and data entry over a wide range of freelance projects. Worked as a detail-oriented and experienced data entry expert to assist in generating high-quality leads through LinkedIn, using different tools and strategies, and managing CRMs.
Social Media Strategist at TOT – The Old Town
December 31, 2025 - July 10, 2025
Produced and curated engaging content across multiple platforms, increasing client's social media following by 40% and driving 50% more website conversions. Conducted in-depth market research and competitor analysis to identify trends and opportunities for content creation. Implemented influencer partnerships, resulting in a 15% increase in following.

Education

Bachelor of Business Administration at Islamia University, Bahawalpur
January 1, 2020 - December 31, 2024
Intermediate at Punjab Group of Colleges, Bahawalpur
January 1, 2017 - December 31, 2019

Qualifications

Best Lead Generation Specialist of the month
November 1, 2021 - December 31, 2021
UET Tribune Spotlight’21 Photography
January 1, 2021 - December 31, 2021

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail, Other