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I'm Rafe Chamberlen, a creative, data-literate and performance-driven eCommerce Manager with 6+ years' experience growing online businesses in the cultural sector, gifting and luxury fashion. I excel at translating business goals into measurable online growth through product development, website optimization, and customer-centric marketing, while leading small, high-performing teams to deliver results. I'm deeply passionate about music and have experience as a freelance music journalist, publishing pieces in Kerrang!, Mixmag, Jam Juice, and The Splice. I combine a love of culture with a hands-on, metrics-driven approach to storytelling, audience growth and brand building.…I'm Rafe Chamberlen, a creative, data-literate and performance-driven eCommerce Manager with 6+ years' experience growing online businesses in the cultural sector, gifting and luxury fashion. I excel at translating business goals into measurable online growth through product development, website optimization, and customer-centric marketing, while leading small, high-performing teams to deliver results. I'm deeply passionate about music and have experience as a freelance music journalist, publishing pieces in Kerrang!, Mixmag, Jam Juice, and The Splice. I combine a love of culture with a hands-on, metrics-driven approach to storytelling, audience growth and brand building.

Rafe Chamberlen

Product Designer, Web Designer, UX Designer, +2

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I'm Rafe Chamberlen, a creative, data-literate and performance-driven eCommerce Manager with 6+ years' experience growing online businesses in the cultural sector, gifting and luxury fashion. I excel at translating business goals into measurable online growth through product development, website optimization, and customer-centric marketing, while leading small, high-performing teams to deliver results. I'm deeply passionate about music and have experience as a freelance music journalist, publishing pieces in Kerrang!, Mixmag, Jam Juice, and The Splice. I combine a love of culture with a hands-on, metrics-driven approach to storytelling, audience growth and brand building.…I'm Rafe Chamberlen, a creative, data-literate and performance-driven eCommerce Manager with 6+ years' experience growing online businesses in the cultural sector, gifting and luxury fashion. I excel at translating business goals into measurable online growth through product development, website optimization, and customer-centric marketing, while leading small, high-performing teams to deliver results. I'm deeply passionate about music and have experience as a freelance music journalist, publishing pieces in Kerrang!, Mixmag, Jam Juice, and The Splice. I combine a love of culture with a hands-on, metrics-driven approach to storytelling, audience growth and brand building.

Available to hire

I’m Rafe Chamberlen, a creative, data-literate and performance-driven eCommerce Manager with 6+ years’ experience growing online businesses in the cultural sector, gifting and luxury fashion. I excel at translating business goals into measurable online growth through product development, website optimization, and customer-centric marketing, while leading small, high-performing teams to deliver results.

I’m deeply passionate about music and have experience as a freelance music journalist, publishing pieces in Kerrang!, Mixmag, Jam Juice, and The Splice. I combine a love of culture with a hands-on, metrics-driven approach to storytelling, audience growth and brand building.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

eCommerce Manager at the Design Museum, London

February 1, 2023 - Present

Led a small, growing team responsible for Shopify store operations, customer services, and on-site fulfilment. Reversed the post-COVID decline to deliver three successive years of significant growth, with online revenue quadrupling since 2023 and a record revenue year in 2025/26. Shaped a 4-year eCommerce strategy as part of the Digital Transformation project, presenting to museum teams and the Board of Trustees; secured additional donor funding. Executed a full in-house site redesign, doubling conversion rate and increasing average order value by 22%. Updated payment/shipping to enhance UX and conversion, and maintained profitable international shipping amidst tariffs and other challenges. Managed third-party agency work for stock management and paid marketing. Led migration of email marketing provider, growing subscribers by 70% and channel revenue in parallel. Launched exclusive private links to boost loyalty and ATV. Chaired weekly KPI-driven strategy meetings and presented monthly

Senior eCommerce Executive at Halcyon Days

March 1, 2021 - February 28, 2023

Part of a small team delivering the company’s most successful ecommerce year to date (2021/22) with 25% revenue growth; promoted after first year. Oversaw digital marketing including paid channels and Klaviyo. Drove email revenue growth of 30% YoY and grew the subscriber base by 33%, with open rates rising from 32% to 48%. Managed daily Shopify site operations, merchandising, landing pages, and UX improvements (Hotjar). Established SEO strategy and improved Google Shopping performance.

eCommerce Executive at Not-Another-Bill

November 1, 2019 - March 31, 2021

Initially focused on fulfilment and dispatch; expanded to website maintenance and Shopify. Gained experience in subscription-based commerce and fast-growing startup environments. Authored and refined product copy, blogs, interviews, landing pages and FAQ content, and helped establish brand guidelines. Designed and launched a new corporate gifting site (Bespoke-ly) with print and online launch campaigns, securing high-spending new customers.

Freelance Music Journalist at Self-Employed / Various

September 1, 2015 - Present

Experience in the music industry including internships at Wasted Talent publishing and Modest! Management. Ran a university music review site; conducted interviews with artists such as Nubiyan Twist and The Blockheads. Freely contributed music articles published in Kerrang!, Mixmag, Jam Juice and The Splice; continue to publish freelance pieces.