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I am Rafiaa Ben Abid, a results-driven management consultant and business development professional who recently relocated to Madrid from Paris. I hold an INSEAD MBA (Class of 2021) and an MSc in Management from EM Lyon. Over the last decade, I have led cross-functional initiatives across Europe, the Middle East and Africa, delivering strategic roadmaps, decarbonization programs, and revenue growth for clients ranging from farmers and FMCG brands to energy and chemical players. Most recently at McKinsey, I helped organizations build resilient, data-driven strategies and scalable operating models while empowering teams and nurturing partnerships. Fluent in French, Arabic, and English with Spanish at C1, I enjoy yoga, climbing, and travel. I am passionate about sustainable business, women empowerment, and mentorship, having served as VP Empowerment at the INSEAD Women in Business Club. I’m excited to bring my cross-functional experience to opportunities in design, branding, product design, or project management in Spain.…I am Rafiaa Ben Abid, a results-driven management consultant and business development professional who recently relocated to Madrid from Paris. I hold an INSEAD MBA (Class of 2021) and an MSc in Management from EM Lyon. Over the last decade, I have led cross-functional initiatives across Europe, the Middle East and Africa, delivering strategic roadmaps, decarbonization programs, and revenue growth for clients ranging from farmers and FMCG brands to energy and chemical players. Most recently at McKinsey, I helped organizations build resilient, data-driven strategies and scalable operating models while empowering teams and nurturing partnerships. Fluent in French, Arabic, and English with Spanish at C1, I enjoy yoga, climbing, and travel. I am passionate about sustainable business, women empowerment, and mentorship, having served as VP Empowerment at the INSEAD Women in Business Club. I’m excited to bring my cross-functional experience to opportunities in design, branding, product design, or project management in Spain.

Rafiaa BEN ABID

Project Manager, Marketing Strategist, Marketing Consultant

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I am Rafiaa Ben Abid, a results-driven management consultant and business development professional who recently relocated to Madrid from Paris. I hold an INSEAD MBA (Class of 2021) and an MSc in Management from EM Lyon. Over the last decade, I have led cross-functional initiatives across Europe, the Middle East and Africa, delivering strategic roadmaps, decarbonization programs, and revenue growth for clients ranging from farmers and FMCG brands to energy and chemical players. Most recently at McKinsey, I helped organizations build resilient, data-driven strategies and scalable operating models while empowering teams and nurturing partnerships. Fluent in French, Arabic, and English with Spanish at C1, I enjoy yoga, climbing, and travel. I am passionate about sustainable business, women empowerment, and mentorship, having served as VP Empowerment at the INSEAD Women in Business Club. I’m excited to bring my cross-functional experience to opportunities in design, branding, product design, or project management in Spain.…I am Rafiaa Ben Abid, a results-driven management consultant and business development professional who recently relocated to Madrid from Paris. I hold an INSEAD MBA (Class of 2021) and an MSc in Management from EM Lyon. Over the last decade, I have led cross-functional initiatives across Europe, the Middle East and Africa, delivering strategic roadmaps, decarbonization programs, and revenue growth for clients ranging from farmers and FMCG brands to energy and chemical players. Most recently at McKinsey, I helped organizations build resilient, data-driven strategies and scalable operating models while empowering teams and nurturing partnerships. Fluent in French, Arabic, and English with Spanish at C1, I enjoy yoga, climbing, and travel. I am passionate about sustainable business, women empowerment, and mentorship, having served as VP Empowerment at the INSEAD Women in Business Club. I’m excited to bring my cross-functional experience to opportunities in design, branding, product design, or project management in Spain.

Available to hire

I am Rafiaa Ben Abid, a results-driven management consultant and business development professional who recently relocated to Madrid from Paris. I hold an INSEAD MBA (Class of 2021) and an MSc in Management from EM Lyon. Over the last decade, I have led cross-functional initiatives across Europe, the Middle East and Africa, delivering strategic roadmaps, decarbonization programs, and revenue growth for clients ranging from farmers and FMCG brands to energy and chemical players. Most recently at McKinsey, I helped organizations build resilient, data-driven strategies and scalable operating models while empowering teams and nurturing partnerships.

Fluent in French, Arabic, and English with Spanish at C1, I enjoy yoga, climbing, and travel. I am passionate about sustainable business, women empowerment, and mentorship, having served as VP Empowerment at the INSEAD Women in Business Club. I’m excited to bring my cross-functional experience to opportunities in design, branding, product design, or project management in Spain.

Skills

Logo

Copywriting

Infographic

Experience Level

Logo

Expert

Copywriting

Expert

Infographic

Intermediate

Language

French

Fluent

Arabic

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Senior Associate at McKinsey & Company

March 1, 2022 - Present

Led a cross-functional portfolio of strategic engagements across Paris, London, Brussels and Madrid. Notable outcomes include: (1) Building a 2050 resilient agriculture roadmap for a farmer consortium, driving EBITDA uplift of 3x to 5x post-implementation with increased financing capacity (≈15%). (2) Shaping a scope 3 decarbonization program for a FMCG client, achieving ~60% reduction by 2040 through regenerative agriculture and sustainable packaging. (3) Supporting a gas company in a 5-year plan to become a Green Hydrogen and Carbon Capture & Storage leader in France, with potential 25% market share increase and 45% of revenues. (4) Reshaping a chemical company's marketing & sales approach (KPIs, performance cadence) to improve funnel and increase conversion by ~50%. (5) Performing a commercial due diligence in the automotive software space for a private equity fund.

Area Manager MEA at Memo International

January 1, 2017 - December 31, 2020

Led the MEA, Russia and CIS regional growth for three luxury niche fragrance brands across 45+ countries with 20+ employees. Achievements include a 70% turnover increase (from €3.5m to €6m), 9 new markets opened, and 30+ points of sale established. Negotiated with 20+ local retailers, developed training for 20+ sales teams annually, and animated 20+ VIP/press/influencer events yearly to boost brand awareness.

Key Account Manager at Wavestone

January 1, 2014 - January 1, 2017

Management and organization consulting for BNP Paribas and other clients. Tripled yearly turnover on the BNP Paribas account from €1.3m to €4.5m through proactive ExCo-level engagement, built comprehensive account plans, negotiated engagement contracts, and contributed to project scalability. Recruited and managed a junior employee and two interns in the commercial team.