I am a strategic design leader with 20 years of experience shaping evidence-informed digital services, data-led capability, and complex transformation in government, defence and enterprise. I work at the intersection of strategy, policy, data and delivery, helping organisations become more user-centred, insight-led and operationally aligned. I thrive in both regulated and blank-state environments, from navigating policy, security and compliance constraints to building direction, language and capability where none previously existed. My recent work in South Australia focuses on education and public sector transformation, delivering digital tooling and capability uplift that supports decision making, stakeholder alignment and continuous improvement across multi-year programs.

Rahi Davies

I am a strategic design leader with 20 years of experience shaping evidence-informed digital services, data-led capability, and complex transformation in government, defence and enterprise. I work at the intersection of strategy, policy, data and delivery, helping organisations become more user-centred, insight-led and operationally aligned. I thrive in both regulated and blank-state environments, from navigating policy, security and compliance constraints to building direction, language and capability where none previously existed. My recent work in South Australia focuses on education and public sector transformation, delivering digital tooling and capability uplift that supports decision making, stakeholder alignment and continuous improvement across multi-year programs.

Available to hire

I am a strategic design leader with 20 years of experience shaping evidence-informed digital services, data-led capability, and complex transformation in government, defence and enterprise. I work at the intersection of strategy, policy, data and delivery, helping organisations become more user-centred, insight-led and operationally aligned.

I thrive in both regulated and blank-state environments, from navigating policy, security and compliance constraints to building direction, language and capability where none previously existed. My recent work in South Australia focuses on education and public sector transformation, delivering digital tooling and capability uplift that supports decision making, stakeholder alignment and continuous improvement across multi-year programs.

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Language

English
Fluent

Work Experience

Head of Design & Managing Consultant at Aplo, South Australia
February 1, 2025 - Present
Delivering design leadership across client engagements, accountable for strategy, delivery, and client relationships in government, education, and infrastructure. Shaped Aplo's design offering and positioning for complex, multi-year transformation programs across the South Australian government. Led discovery and delivery for Land Services SA, Flinders University, and SA Water, integrating policy, operational and technical perspectives into actionable, user-centred outcomes. Built evidence-based, data-led knowledge transfer into engagements to develop client capability. Mentored consultants to operate effectively in ambiguous and politically sensitive environments.
Acting UX & Development Lead at Department for Education, South Australia
November 1, 2024 - February 1, 2025
Interim leadership during a transition period, stabilising delivery and improving team practices. Established governance, prioritisation frameworks, and communication rhythms. Led a discovery programme for a digital policy service using stakeholder insights and data analysis to inform strategic foresight and evidence-based recommendations. Facilitated workshops to improve collaboration and efficiency across the Online Communications team.
Design Lead, Digital Transformation at UK Department for Culture, Media & Sport (Contract)
August 1, 2021 - August 1, 2024
Three years leading design across sensitive government programmes, balancing ministerial priorities, technical constraints, and user needs. Introduced user-centred design practices to teams with no prior exposure, embedding data-informed frameworks and decision-making processes. Translated abstract policy intent into operational service design and maintained design systems supporting multiple B2B and B2C products.
UX Practice Lead & Digital Art Director at BAE Systems Digital Intelligence, UK
March 1, 2010 - July 1, 2021
Led the Gloucester UX practice, expanding the team, establishing processes, and setting quality standards. Worked on high-security national security programmes, translating complex operational requirements into mission-critical interfaces. Established design governance and quality standards across portfolios and managed multiple delivery streams for government and enterprise clients.
Senior Designer at space01
January 1, 2005 - January 1, 2010
Design leadership and execution for financial services clients including AVIVA, Bupa, NatWest, RBS, and The AA. Early experience with bids, client relationship ownership, and leading design initiatives in fast-paced environments.
Freelance Practice at Raygirl
January 1, 2005 - January 1, 2019
Independent consultancy delivering branding, web design, and advertising, developing commercial and client management skills.

Education

BSc (Hons) MediaLab Arts at University of Plymouth
January 1, 2000 - January 1, 2004
BTEC Foundation Art & Design at Central Saint Martins, London
January 1, 1999 - January 1, 2000

Qualifications

UK Safeguarding/Clearances: UK SC clearance (lapsed) & DV clearance
January 11, 2030 - February 21, 2026
Working with Children Check (current)
January 11, 2030 - February 21, 2026

Industry Experience

Government, Education, Financial Services, Telecommunications, Software & Internet, Professional Services