Context
A newly launched 3D education YouTube channel targeting high school students, college students, and early-career professionals interested in 3D.
The channel focuses on Blender due to its accessibility and large user base. Initial content consisted mostly of non-strategic posts and portfolio uploads, with the primary goal shifting toward education and authority-building.

Problem
Declining retention among younger audiences
Complex 3D explanations often led to audience drop-off before video completion
Low subscriber count reduced click-through trust
Voice-over persona lacked memorability, making it hard to build audience attachment

Strategy
Used short-form content as a low-risk audience acquisition funnel before investing in long-form production
Leveraged proven educational concepts from established international creators to validate demand
Built audience first, then transitioned to long-form after reaching meaningful signal in analytics
Designed a distinctive visual and audio identity to improve memorability and speed up production

Execution
End-to-end ownership, including:
Ideation & scripting
Voice-over (including English dub), screen & audio recording
Editing, motion graphics, and publishing
Short-form workflow:
Content validation → scripting → recording → editing → publishing
Long-form workflow:
Data-driven topic research → scripting → recording → b-roll sourcing → editing → motion graphics → QA → publishing
To improve efficiency and brand recall:
Created custom icons used as recurring visual stickers
Built a reusable opening template to reinforce identity
Used curated Epidemic Sound libraries to achieve a premium, consistent, and authentic sound identity

Key Decisions
Reworked long-form editing style to improve pacing and clarity
Extended short-form duration to allow deeper explanation when needed
Refined scripting angles for both formats based on performance
Introduced storytelling elements into traditionally tutorial-only content

Ownership
Fully solo-managed end-to-end channel production.

Results
5M+ total organic views
18,000+ subscribers
Short-form video reached 3M+ views
Long-form educational video reached 100K+ views

Context
Pikiran Si Boy is a long-form YouTube podcast segment by Boy Tenggara, produced in a multicam static setup with episode durations ranging from 20 to 60 minutes. The channel required a fast, consistent production pipeline to support frequent publishing.

My Role
End-to-end video editor responsible for:
Recording setup (lighting, camera placement, seating layout, audio capture)
Multicam video editing & audio cleanup
Color correction & visual consistency
Template and system creation
Exporting and thumbnail production
(Upload & publishing handled by the channel team)

Challenges
Tight and recurring deadlines
Inconsistent audio quality across recordings
Heavy revision cycles requiring fast turnaround

Workflow & Execution
Designed a scalable editing system to handle multiple episodes per day
Standardized multicam sequences and color correction for visual consistency
Balanced and cleaned audio to maintain listening comfort across long durations
Removed mid-session errors and pacing issues to improve flow
Identified key moments to create opening highlights and short-form clips
Built and continuously refined templates to reduce revision time
During non-recording days, production focus shifted to editing short-form reels from podcast highlights to maintain content output.

Results
120+ podcast episodes delivered in 7 months
Consistent production of 4–5 long-form videos per week
Improved turnaround time despite high revision volume
Maintained visual and audio consistency across all episodes