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I'm Rahul Deshpande, a global digital growth and transformation leader who designs scalable, data-driven growth engines for celebrity-led brands and Fortune 500 accounts. Over 18+ years, I have built end-to-end systems that connect paid media, CRM, product data, and analytics into one source of truth, enabling real-time decision-making and measurable revenue growth across markets. My superpower is turning raw data into clarity and profitable growth by translating growth ambitions into execution-ready processes. I lead diverse, cross-functional teams across geographies, optimizing budgets (>$400K daily paid media) and architecting Looker dashboards that founders and executives trust for strategic decisions.…I'm Rahul Deshpande, a global digital growth and transformation leader who designs scalable, data-driven growth engines for celebrity-led brands and Fortune 500 accounts. Over 18+ years, I have built end-to-end systems that connect paid media, CRM, product data, and analytics into one source of truth, enabling real-time decision-making and measurable revenue growth across markets. My superpower is turning raw data into clarity and profitable growth by translating growth ambitions into execution-ready processes. I lead diverse, cross-functional teams across geographies, optimizing budgets (>$400K daily paid media) and architecting Looker dashboards that founders and executives trust for strategic decisions.

Rahul Deshpande

Growth Marketer, Marketing Strategist, Brand Strategist, +4

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I'm Rahul Deshpande, a global digital growth and transformation leader who designs scalable, data-driven growth engines for celebrity-led brands and Fortune 500 accounts. Over 18+ years, I have built end-to-end systems that connect paid media, CRM, product data, and analytics into one source of truth, enabling real-time decision-making and measurable revenue growth across markets. My superpower is turning raw data into clarity and profitable growth by translating growth ambitions into execution-ready processes. I lead diverse, cross-functional teams across geographies, optimizing budgets (>$400K daily paid media) and architecting Looker dashboards that founders and executives trust for strategic decisions.…I'm Rahul Deshpande, a global digital growth and transformation leader who designs scalable, data-driven growth engines for celebrity-led brands and Fortune 500 accounts. Over 18+ years, I have built end-to-end systems that connect paid media, CRM, product data, and analytics into one source of truth, enabling real-time decision-making and measurable revenue growth across markets. My superpower is turning raw data into clarity and profitable growth by translating growth ambitions into execution-ready processes. I lead diverse, cross-functional teams across geographies, optimizing budgets (>$400K daily paid media) and architecting Looker dashboards that founders and executives trust for strategic decisions.

Available to hire

I’m Rahul Deshpande, a global digital growth and transformation leader who designs scalable, data-driven growth engines for celebrity-led brands and Fortune 500 accounts. Over 18+ years, I have built end-to-end systems that connect paid media, CRM, product data, and analytics into one source of truth, enabling real-time decision-making and measurable revenue growth across markets.
My superpower is turning raw data into clarity and profitable growth by translating growth ambitions into execution-ready processes. I lead diverse, cross-functional teams across geographies, optimizing budgets (>$400K daily paid media) and architecting Looker dashboards that founders and executives trust for strategic decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Advanced

Work Experience

Executive Lead – Unified Marketing Analytics & Executive Reporting at Tech Bay Leaf LLC

January 1, 2025 - Present

Led the design and delivery of a single executive performance view by integrating Ads, GA4, CRM, and ecommerce data into Looker-based dashboards. Replaced static weekly slides with real-time performance reporting to accelerate decision-making for founders and leadership. Established data governance, quality, and ownership across global markets. Managed and optimized $400K+ daily paid media spend with ROI accountability, pacing, and cross-channel coordination. Built scalable analytics and growth infrastructure enabling rapid scenario planning and strategic investments. Mentored 400+ professionals across media, analytics, operations, and creative functions, aligning with CROs, CMOs, and founders to translate growth strategy into measurable outcomes.

Director – Digital Growth, Analytics & Operations at Tech Bay Leaf LLC

August 1, 2023 - January 1, 2025

Expanded from performance execution into analytics and data strategy; led unified reporting, attribution redesign, and operational scale. Built cross-functional teams across media, analytics, and CRO; standardized data pipelines across Ads, CRM, ecommerce, and product data. Implemented GA4-first measurement and Looker-based executive dashboards, reducing decision lag by replacing manual reporting with live, real-time visibility.

Director – Global Growth & Performance Marketing at Tech Bay Leaf LLC

May 1, 2022 - August 1, 2023

Owned multi-channel growth strategy across global D2C and enterprise clients; managed high six-figure monthly media budgets with ROI accountability. Built funnel optimization, A/B testing, and collaboration with creative teams to scale winning creatives. Established scalable operations to support enterprise and Fortune 500 accounts, driving measurable growth and efficiency.

Ad Operations Manager at Affinity X

January 1, 2019 - May 1, 2022

Led paid media operations for 10+ global clients; managed 150+ associates across 10 departments and oversaw 200+ live campaigns on Meta, Instagram, and paid search. Designed SOPs for budget allocation, optimization, and reporting; built performance frameworks and trained new hires to sustain high-quality delivery.

Senior Team Leader at Affinity X

April 1, 2016 - January 1, 2019

Led multiple teams delivering digital ad operations, focusing on quality, performance coaching, and leadership development. Drove process improvements, defined KPIs, and built capability across cross-functional teams to meet SLAs and client goals.

Team Leader at Affinity X

October 1, 2014 - April 1, 2016

Managed frontline teams supporting global client accounts. Set team goals, delegated tasks, monitored KPIs, and ensured timely delivery of campaigns and creative assets.

Quality Controller at Affinity X

September 1, 2012 - October 1, 2014

Ensured delivery quality, compliance, and process integrity through quality audits, defect logging, and corrective action plans. Supported onboarding and continuous improvement of QA processes.

Social & Performance Marketing Specialist at Affinity X

April 1, 2010 - September 1, 2012

Led social and performance marketing initiatives; improved CTR, ROI, and lead-to-customer conversions through data-driven optimization and experimentation.

Client Governance & Enterprise Account Management at Affinity X

April 1, 2006 - November 1, 2008

Handled governance for enterprise clients; established continuous improvement plans and stronger long-term partnerships, aligning with client KPIs and future growth goals.