I am a thriving marketing professional with robust experience in programmatic advertising and a proven track record of driving impactful campaigns for top clients such as Nestlé, Nespresso and Mattel.

About

I am a thriving marketing professional with robust experience in programmatic advertising and a proven track record of driving impactful campaigns for top clients such as Nestlé, Nespresso and Mattel.

My skill set spans strategic planning, data-driven insights, and effective collaboration, all aimed at delivering exceptional marketing and advertising outcomes.

  • Joined November 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience

Senior Associate · Kinesso (IPG Media brands)Jun 2025 – Jun 2025 · 1 mo

Managed and optimised campaigns for 6+ APAC clients across all funnel channels, ensuring 100% budget delivery, efficient pacing, and high-standard reporting. Collaborated with cross-functional teams to achieve campaign objectives and deliver exceptional client experiences. Ensured monthly and quarterly reconciliation requirements were met. Conducted in-depth analysis of programmatic campaigns to uncover audience insights and provide client recommendations. Monitored industry trends and changes in programmatic regulations to drive innovation and maximize effectiveness.

Account Executive · KinessoMay 2024 – May 2024 · 1 mo

Set up and managed campaigns from start to finish across Display and Video 360 and The Trade Desk for Nestlé and Optus. Collaborated with the Client Advisory Manager and internal teams to respond to briefs and deliver new programmatic recommendations. Managed Open Exchange, Programmatic Guaranteed, and Private Marketplace (PMP) across BVOD, Audio, DOOH, and YouTube. Independently owned a client patch to drive reach/awareness campaigns from setup to reporting, with a focus on strategic optimisations and measurement. Produced high-level optimisations and initiated test-and-learn opportunities to generate actionable insights for future campaigns. Stayed updated on industry trends and regulatory changes to drive innovation.

Addressable Associate · KinessoSep 2023 – Sep 2023 · 1 mo

Managed a broad spectrum of clients including Nestlé, Mail Chimp, QuickBooks, Spotify, ING, and Heritage Bank. Collaborated with cross-functional teams to meet advertising objectives and deliver exceptional client experiences. Maintained an up-to-date internal work-in-progress document across client patches. Optimised client campaigns using programmatic tools, proactively offering optimisation strategies to improve pacing and performance. Delivered mid and post-campaign data analytics and ensured completion of platform and industry certifications.

Education

MSc Marketing Science · Nanyang Technological University, Singapore2025 – 2026
Bachelor of Business with Distinction · University of Technology Sydney, Australia2019 – 2022

Certifications and awards· 5

Advertising Specialist2030 – 2025
Digital Foundations2030 – 2025
Data-Driven Planning2030 – 2025
Google Display & Video 360 Certification2030 – 2025

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