I’m an experienced communications and design professional, with over 30 years’ expertise in graphic design and brand development. Throughout my career, I’ve worked on countless brands - large and small - and campaigns designed to effectively engage target audiences. I bring clients’ visions to life through innovative, creative solutions.…I’m an experienced communications and design professional, with over 30 years’ expertise in graphic design and brand development. Throughout my career, I’ve worked on countless brands - large and small - and campaigns designed to effectively engage target audiences. I bring clients’ visions to life through innovative, creative solutions.WWW…
I’m an experienced communications and design professional, with over 30 years’ expertise in graphic design and brand development. Throughout my career, I’ve worked on countless brands - large and small - and campaigns designed to effectively engage target audiences. I bring clients’ visions to life through innovative, creative solutions.…I’m an experienced communications and design professional, with over 30 years’ expertise in graphic design and brand development. Throughout my career, I’ve worked on countless brands - large and small - and campaigns designed to effectively engage target audiences. I bring clients’ visions to life through innovative, creative solutions.WWWW…
Available to hire
I’m an experienced communications and design professional, with over 30 years’ expertise in graphic design and brand development. Throughout my career, I’ve worked on countless brands - large and small - and campaigns designed to effectively engage target audiences. I bring clients’ visions to life through innovative, creative solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Senior Creative at S. Group
November 1, 2025 - October 16, 2025Led creative development for various brand projects, ensuring alignment with organisational values and goals. Collaborated with internal teams and external stakeholders to deliver high-quality outcomes, meeting deadlines and objectives.
Senior Designer at Walker Designs
June 1, 2017 - October 16, 2025Managed design projects across print and digital platforms, providing creative solutions while maintaining brand consistency. Supervised art direction and production teams effectively.
Senior Designer at at+m
May 1, 2009 - October 16, 2025Executed high-quality graphic design projects, focusing on brand development and multi-brand management to enhance client engagement and visibility.
Freelance Designer at The Marketing Store Worldwide
January 1, 2007 - October 16, 2025Worked on diverse design projects, collaborating with clients to produce compelling visual communication solutions.
Senior Designer/Art Director at Hart Design
March 1, 2006 - October 16, 2025Directed creative projects and executed high-impact design solutions while maintaining quality standards and meeting client expectations.
Education
Bachelor of Fine Arts - Graphic Design at University of Tasmania
February 7, 1994 - July 15, 1994Indefinitely deferred
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Consumer Goods, Government, Real Estate & Construction, Transportation & Logistics, Travel & Hospitality, Other
In-Balance
I led a brand refresh for In-Balance Physiotherapy to reflect their approach to healthcare. The rebrand was anchored by the positioning line “A new movement”, emphasising a fresh, modern perspective on wellness and patient care.
I also designed a cohesive wayfinding signage system for their clinic, ensuring clarity, accessibility, and a welcoming experience for patients. Visual assets were integrated throughout to maintain brand consistency across print, digital, and environmental touchpoints.
branddesign logodesign wayfinding signage collateral stationery styleguide branding logo graphicdesigner designer…I led a brand refresh for In-Balance Physiotherapy to reflect their approach to healthcare. The rebrand was anchored by the positioning line “A new movement”, emphasising a fresh, modern perspective on wellness and patient care.
I also designed a cohesive wayfinding signage system for their clinic, ensuring clarity, accessibility, and a welcoming experience for patients. Visual assets were integrated throughout to maintain brand consistency across print, digital, and environmental touchpoints.
branddesign logodesign wayfinding signage collateral stationery styleguide branding logo graphicdesigner designerWW…
Annual Reports and Financial Documents
Over the years, I have designed numerous reports for a variety of clients, including local councils, superannuation companies, airports, and NRM organisations. I translated complex data, financial information, and strategic content into visually engaging layouts, combining clarity, brand consistency, and creative storytelling. Each report balanced professional design with readability, ensuring stakeholders could quickly grasp key messages while reinforcing the client’s identity. I worked directly with clients to review information, and liaised with contractors to deliver reports on time and on budget.
graphicdesigner annualreport brochures financial infographics designer…Over the years, I have designed numerous reports for a variety of clients, including local councils, superannuation companies, airports, and NRM organisations. I translated complex data, financial information, and strategic content into visually engaging layouts, combining clarity, brand consistency, and creative storytelling. Each report balanced professional design with readability, ensuring stakeholders could quickly grasp key messages while reinforcing the client’s identity. I worked directly with clients to review information, and liaised with contractors to deliver reports on time and on budget.
graphicdesigner annualreport brochures financial infographics designerWW…
Intend Financial Branding
I developed the brand identity for Intend Financial – including the new name – formed from three advisory businesses across Victoria and Tasmania. From an initial brand workshop, the brief was to convey a holistic, contemporary approach that considers clients’ whole lives – not just finances. I created graphic symbols representing mind, body, and soul, and representing the idea of balance in the style of stacked stones. I paired this with a bright, energetic colour palette, and rolled the brand out across signage, stationery, and a distinctive, user-friendly website. I was part of the concept development for the campaign photography and videography, which reinforced continuity, engagement, and the brand’s approachable, ‘un-financial’ feel.
branding branddesign logodesign logo graphicdesigner artdirector styleguide stationery signage collateral…I developed the brand identity for Intend Financial – including the new name – formed from three advisory businesses across Victoria and Tasmania. From an initial brand workshop, the brief was to convey a holistic, contemporary approach that considers clients’ whole lives – not just finances. I created graphic symbols representing mind, body, and soul, and representing the idea of balance in the style of stacked stones. I paired this with a bright, energetic colour palette, and rolled the brand out across signage, stationery, and a distinctive, user-friendly website. I was part of the concept development for the campaign photography and videography, which reinforced continuity, engagement, and the brand’s approachable, ‘un-financial’ feel.
branding branddesign logodesign logo graphicdesigner artdirector styleguide stationery signage collateralWW…
Greenlife Industry Australia Branding
I led the brand refresh for Greenlife Industry Australia, the national peak body for greenlife production, supply, and promotion. The project required navigating complex political dynamics between state associations, with each needing reassurance that their priorities would be respected. Through extensive consultation – including workshops, focus groups, and direct meetings with state bodies, growers, and board members – I researched target audiences, industry trends, and brand positioning to create a unified, contemporary, and relevant brand identity.
The refreshed logo, style guide, and supporting collateral – including business cards, letterheads, and email signatures – reflected a state-first approach while fostering a cohesive national identity. My work combined strategy, stakeholder engagement, and visual design to deliver a professional, inclusive, and strategically informed brand that resonated with internal stakeholders and external audiences alike.
branding branddesign logodesign logo graphicdesigner copywriting collateral stationery styleguide designer…I led the brand refresh for Greenlife Industry Australia, the national peak body for greenlife production, supply, and promotion. The project required navigating complex political dynamics between state associations, with each needing reassurance that their priorities would be respected. Through extensive consultation – including workshops, focus groups, and direct meetings with state bodies, growers, and board members – I researched target audiences, industry trends, and brand positioning to create a unified, contemporary, and relevant brand identity.
The refreshed logo, style guide, and supporting collateral – including business cards, letterheads, and email signatures – reflected a state-first approach while fostering a cohesive national identity. My work combined strategy, stakeholder engagement, and visual design to deliver a professional, inclusive, and strategically informed brand that resonated with internal stakeholders and external audiences alike.
branding branddesign logodesign logo graphicdesigner copywriting collateral stationery styleguide designerWW…
Logo Design Collection
A few logos designed over the last several years.
Cutterbug - Digital Pattern Projector – this logo combines a few concepts - a lightbulb shows a bright idea, and projection, the two different circle sizes show the idea of enlargement and the overall icon is a simplified representation of a bug.
Dales of Derby - a warm, custom font reflects the welcoming experience of this group accommodation offering.
MCMF - a logo update which pays tribute to the previous brand through the shapes contained within the text.
NOSS Tasmania - a disability service provider supporting a diverse range of participants - the colours pay homage to the previous brand.
Paperbark - a café based in Gravelly Beach, Tasmania - the logo and patterns echo the textures of the paperbark trees which thrive in the area.
Bar Urbane - a sophisticated cocktail bar in Launceston – the U and N create the shapes of a glass and a bottle and can be used in collateral as graphic elements.
Rossetto Tiles - a rich colour palette, and the combination of a clean font and a handwritten font creates an approachable yet elegant brand for this Tasmanian icon.
Turner Plus - a building company offering more than a standard build - the logo shows the support of the award-winning team through the entire process.
Tassie4Kids - a travel site which curates and certifies travel experiences across Tasmania for families - the parent and child are incorporated in the I & D.
branding logo branddesign logodesign illustrator graphicdesigner…A few logos designed over the last several years.
Cutterbug - Digital Pattern Projector – this logo combines a few concepts - a lightbulb shows a bright idea, and projection, the two different circle sizes show the idea of enlargement and the overall icon is a simplified representation of a bug.
Dales of Derby - a warm, custom font reflects the welcoming experience of this group accommodation offering.
MCMF - a logo update which pays tribute to the previous brand through the shapes contained within the text.
NOSS Tasmania - a disability service provider supporting a diverse range of participants - the colours pay homage to the previous brand.
Paperbark - a café based in Gravelly Beach, Tasmania - the logo and patterns echo the textures of the paperbark trees which thrive in the area.
Bar Urbane - a sophisticated cocktail bar in Launceston – the U and N create the shapes of a glass and a bottle and can be used in collateral as graphic elements.
Rossetto Tiles - a rich colour palette, and the combination of a clean font and a handwritten font creates an approachable yet elegant brand for this Tasmanian icon.
Turner Plus - a building company offering more than a standard build - the logo shows the support of the award-winning team through the entire process.
Tassie4Kids - a travel site which curates and certifies travel experiences across Tasmania for families - the parent and child are incorporated in the I & D.
branding logo branddesign logodesign illustrator graphicdesignerWW…
Healthy Mind Centre Branding
I designed the Healthy Mind Centre’s brand redevelopment to position them as approachable yet professional, reflecting the organisation’s calm, reassuring culture. I combined a friendly colour palette, softened typography, and handwritten positioning line with a logo symbol – combining a brain and speech motif – to represent both communication and cognitive pathways. The abbreviated version of the logo allows recognition while maintaining client confidentiality. The positioning line “pathways to better” conveys the journey clients take in improving mental health with HMC’s guidance.
branding branddesign logodesign logo graphicdesigner styleguide collateral stationery signage…I designed the Healthy Mind Centre’s brand redevelopment to position them as approachable yet professional, reflecting the organisation’s calm, reassuring culture. I combined a friendly colour palette, softened typography, and handwritten positioning line with a logo symbol – combining a brain and speech motif – to represent both communication and cognitive pathways. The abbreviated version of the logo allows recognition while maintaining client confidentiality. The positioning line “pathways to better” conveys the journey clients take in improving mental health with HMC’s guidance.
branding branddesign logodesign logo graphicdesigner styleguide collateral stationery signageWW…
Enriched Care Solutions Branding
I led the complete rebrand of Enriched Care Solutions, including renaming it from Riverview Retreat. The logo incorporates a sideways loveheart forming the “E,” symbolising care and connection, while the identity system uses a warm, approachable colour palette and typography to reflect professionalism and compassion. I, along with my team, worked closely with the client through extensive consultations to understand their values, goals, participants and staff, maintaining confidentiality where appropriate. The project included art directing multiple photoshoots working with people with disabilities, developing a comprehensive style guide, and creating a full suite of collateral, including stationery, promotional materials, and digital assets. I also designed a client-focused website to clearly communicate services and enhance user experience. The rebrand increased engagement, generated positive feedback, and clarified their service offering for clients, referrers, and staff alike.
branding branddesign logodesign graphicdesigner logo artdirection collateral stationery styleguide webdesigner…I led the complete rebrand of Enriched Care Solutions, including renaming it from Riverview Retreat. The logo incorporates a sideways loveheart forming the “E,” symbolising care and connection, while the identity system uses a warm, approachable colour palette and typography to reflect professionalism and compassion. I, along with my team, worked closely with the client through extensive consultations to understand their values, goals, participants and staff, maintaining confidentiality where appropriate. The project included art directing multiple photoshoots working with people with disabilities, developing a comprehensive style guide, and creating a full suite of collateral, including stationery, promotional materials, and digital assets. I also designed a client-focused website to clearly communicate services and enhance user experience. The rebrand increased engagement, generated positive feedback, and clarified their service offering for clients, referrers, and staff alike.
branding branddesign logodesign graphicdesigner logo artdirection collateral stationery styleguide webdesignerWW…
Discovery Early Learning Centre Branding
Discovery approached S. Group in late 2018 looking for a basic brochure update, but when we noticed a disconnect between their values and their messaging and style, we took them through a thorough brand auditing process.
Equipped with a new positioning line “in their nature”, while retaining their philosophy of Imagine, Explore, Discover, I chose colours for the new brand from Tasmania’s environment. I designed the symbol to simultaneously represents growth, community and exploration, along with the individual focus of the services. This branding has rolled out to all existing centres, and continues to new centres as they open across Tasmania.
I also art directed photography and videography, creating a large library of content for Discovery.
While being both creative and inviting, I designed the website to appeal to parents rather than children - which immediately set it apart from the majority of its competitors.
discoveryelc.com.au
branding illustrator branddesign logodesign webdesign graphicdesigner logo artdirection stationery stationery collateral signage webdesigner logo brand…Discovery approached S. Group in late 2018 looking for a basic brochure update, but when we noticed a disconnect between their values and their messaging and style, we took them through a thorough brand auditing process.
Equipped with a new positioning line “in their nature”, while retaining their philosophy of Imagine, Explore, Discover, I chose colours for the new brand from Tasmania’s environment. I designed the symbol to simultaneously represents growth, community and exploration, along with the individual focus of the services. This branding has rolled out to all existing centres, and continues to new centres as they open across Tasmania.
I also art directed photography and videography, creating a large library of content for Discovery.
While being both creative and inviting, I designed the website to appeal to parents rather than children - which immediately set it apart from the majority of its competitors.
discoveryelc.com.au
branding illustrator branddesign logodesign webdesign graphicdesigner logo artdirection stationery stationery collateral signage webdesigner logo brandWW…
Our Cradle
The iconic silhouette of Cradle Mountain is reversed from the southern night sky, creating an ethereal brand presence.
Prospectus and valuation documents contain impressions along with statistics, projections and related financial data.
A single-page web design was also part of this project scope, and included the copywriting of the brand poem.
branddesign logodesign copywriting branding graphicdesigner logo illustrator poem webdesigner…The iconic silhouette of Cradle Mountain is reversed from the southern night sky, creating an ethereal brand presence.
Prospectus and valuation documents contain impressions along with statistics, projections and related financial data.
A single-page web design was also part of this project scope, and included the copywriting of the brand poem.
branddesign logodesign copywriting branding graphicdesigner logo illustrator poem webdesignerWW…
Dorset Region Identity
The brand mark was initially inspired by the shape of the region, connected by major roads. Eventually evolving to the facets of Dorset device. Exemplifying Dorset’s essence through its unfolding shape, it can be utilised as ‘origami’ to create objects and shapes in marketing.
branddesign styleguide logo graphicdesigner branding designer…The brand mark was initially inspired by the shape of the region, connected by major roads. Eventually evolving to the facets of Dorset device. Exemplifying Dorset’s essence through its unfolding shape, it can be utilised as ‘origami’ to create objects and shapes in marketing.
branddesign styleguide logo graphicdesigner branding designerWW…
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