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I am a results-driven marketing professional with 6+ years of experience building consumer-centric brands, cultural campaigns, and high-impact partnerships. From bold launch campaigns to strategic collaborations, I thrive on turning insights into memorable brand moments. I have a proven track record delivering record-breaking growth across digital and offline channels, developing KOL activations and integrated go-to-market strategies across regional markets. I excel at leading cross-functional teams, optimizing performance, and orchestrating end-to-end campaigns that feel consistent across touchpoints.…I am a results-driven marketing professional with 6+ years of experience building consumer-centric brands, cultural campaigns, and high-impact partnerships. From bold launch campaigns to strategic collaborations, I thrive on turning insights into memorable brand moments. I have a proven track record delivering record-breaking growth across digital and offline channels, developing KOL activations and integrated go-to-market strategies across regional markets. I excel at leading cross-functional teams, optimizing performance, and orchestrating end-to-end campaigns that feel consistent across touchpoints.

Rajafirsyad

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a results-driven marketing professional with 6+ years of experience building consumer-centric brands, cultural campaigns, and high-impact partnerships. From bold launch campaigns to strategic collaborations, I thrive on turning insights into memorable brand moments. I have a proven track record delivering record-breaking growth across digital and offline channels, developing KOL activations and integrated go-to-market strategies across regional markets. I excel at leading cross-functional teams, optimizing performance, and orchestrating end-to-end campaigns that feel consistent across touchpoints.…I am a results-driven marketing professional with 6+ years of experience building consumer-centric brands, cultural campaigns, and high-impact partnerships. From bold launch campaigns to strategic collaborations, I thrive on turning insights into memorable brand moments. I have a proven track record delivering record-breaking growth across digital and offline channels, developing KOL activations and integrated go-to-market strategies across regional markets. I excel at leading cross-functional teams, optimizing performance, and orchestrating end-to-end campaigns that feel consistent across touchpoints.

Available to hire

I am a results-driven marketing professional with 6+ years of experience building consumer-centric brands, cultural campaigns, and high-impact partnerships. From bold launch campaigns to strategic collaborations, I thrive on turning insights into memorable brand moments.

I have a proven track record delivering record-breaking growth across digital and offline channels, developing KOL activations and integrated go-to-market strategies across regional markets. I excel at leading cross-functional teams, optimizing performance, and orchestrating end-to-end campaigns that feel consistent across touchpoints.

Skills

Brand Identity

Social Media Design

Experience Level

Brand Identity

Expert

Social Media Design

Expert

Work Experience

Campaign Lead, Game Marketing Specialist at Garena Free Fire Indonesia

February 1, 2023 - Present

Campaign leadership for flagship game launches and regional campaigns. Delivered 500M+ impressions on a flagship campaign, outperforming previous campaigns by 129%. Managed high-profile partnerships with entertainment IPs and public figures, ensuring strong brand alignment and cultural relevance. Drove 40% cost-efficiency improvements through media optimization and strategic planning. Conceptualized and executed large-scale influencer campaigns with cross-functional collaboration across creative, media, and PR to achieve record-setting activations recognized by the industry. Led go-to-market and campaign strategy across multiple product launches, adapting messaging for different audience segments. Improved campaign performance by 16% in impressions through audience-led content optimization. Executed a TikTok-first awareness strategy, exceeding KPI targets with 84% higher views while reducing costs by 21%. Supported launch readiness through integrated efforts across community, paid medi