Rajarshi Das
I’m Rajarshi Das, a data-driven Growth and CRM marketing professional who thrives on building brands and driving performance through insightful campaigns.
About
I’m Rajarshi Das, a data-driven Growth and CRM marketing professional who thrives on building brands and driving performance through insightful campaigns. My background spans CRM strategy, lifecycle journeys, digital campaigns, and cross-functional execution that moves metrics and momentum across cities and teams. I excel in turning data into action, optimizing funnels, and delivering results that matter for logistics, hospitality, and PR domains.
I’m skilled at lifecycle engagement, customer segmentation, and integrated brand communication, with a proven ability to increase engagement and conversions while running campaigns end-to-end. I thrive in fast-paced startup environments and love translating complex goals into clear, impactful initiatives that scale across channels and geographies.
- 2 years' experience
- Joined December 2025
Skills· 3
Languages
- EnglishFluent
- HindiAdvanced
- BengaliAdvanced
- FrenchIntermediate
Industry experience
- Travel & Hospitality
- Media & Entertainment
- Transportation & Logistics
- Education
- Retail
- Other
Work experience· 5 roles
Managed vendor and fleet operations; supported partnerships and logistics optimization; contributed to brand visibility through collaboration with automotive brands; created SEO-rich content and pitch decks; supported PR initiatives and event leads generation.
Led vendor and fleet management with a focus on pricing strategy, branding, and compliance; reactivated 600+ dormant users and contributed to revenue growth.
Led vendor and fleet management initiatives across the delivery network, driving operational efficiency and cost optimization. Re-activated 600+ dormant users, contributing to rapid revenue growth within 7 days. Generated INR 10,000+ in new revenue at an average ticket size of INR 250–300. Leveraged Salesforce insights to refine segmentation workflows, boosting engagement across channels. Orchestrated influencer-led content and benchmarking to improve social engagement by 15%. Negotiated collaborations with Audi, Volvo, Kia, and Maruti to boost brand visibility. Created SEO-rich content and pitch decks to enhance brand presence. Generated 10 lakh+ corporate and personal event leads. Achieved a 10% conversion rate through structured outreach and lead qualification.
Education
Certifications and awards· 5
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