I’m Rajarshi Das, a data-driven Growth and CRM marketing professional who thrives on building brands and driving performance through insightful campaigns. My background spans CRM strategy, lifecycle journeys, digital campaigns, and cross-functional execution that moves metrics and momentum across cities and teams. I excel in turning data into action, optimizing funnels, and delivering results that matter for logistics, hospitality, and PR domains. I’m skilled at lifecycle engagement, customer segmentation, and integrated brand communication, with a proven ability to increase engagement and conversions while running campaigns end-to-end. I thrive in fast-paced startup environments and love translating complex goals into clear, impactful initiatives that scale across channels and geographies.

Rajarshi Das

I’m Rajarshi Das, a data-driven Growth and CRM marketing professional who thrives on building brands and driving performance through insightful campaigns. My background spans CRM strategy, lifecycle journeys, digital campaigns, and cross-functional execution that moves metrics and momentum across cities and teams. I excel in turning data into action, optimizing funnels, and delivering results that matter for logistics, hospitality, and PR domains. I’m skilled at lifecycle engagement, customer segmentation, and integrated brand communication, with a proven ability to increase engagement and conversions while running campaigns end-to-end. I thrive in fast-paced startup environments and love translating complex goals into clear, impactful initiatives that scale across channels and geographies.

Available to hire

I’m Rajarshi Das, a data-driven Growth and CRM marketing professional who thrives on building brands and driving performance through insightful campaigns. My background spans CRM strategy, lifecycle journeys, digital campaigns, and cross-functional execution that moves metrics and momentum across cities and teams. I excel in turning data into action, optimizing funnels, and delivering results that matter for logistics, hospitality, and PR domains.

I’m skilled at lifecycle engagement, customer segmentation, and integrated brand communication, with a proven ability to increase engagement and conversions while running campaigns end-to-end. I thrive in fast-paced startup environments and love translating complex goals into clear, impactful initiatives that scale across channels and geographies.

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Language

English
Fluent
Hindi
Advanced
Bengali
Advanced
French
Intermediate

Work Experience

Delivery Direct Vendor & Fleet Management Associate at Delhivery
April 1, 2025 - Present
Led vendor and fleet management initiatives across the delivery network, driving operational efficiency and cost optimization. Re-activated 600+ dormant users, contributing to rapid revenue growth within 7 days. Generated INR 10,000+ in new revenue at an average ticket size of INR 250–300. Leveraged Salesforce insights to refine segmentation workflows, boosting engagement across channels. Orchestrated influencer-led content and benchmarking to improve social engagement by 15%. Negotiated collaborations with Audi, Volvo, Kia, and Maruti to boost brand visibility. Created SEO-rich content and pitch decks to enhance brand presence. Generated 10 lakh+ corporate and personal event leads. Achieved a 10% conversion rate through structured outreach and lead qualification.
Inside Sales Associate at Delhivery
January 1, 2025 - March 31, 2025
Onboarded and qualified leads with structured outreach, contributing to early revenue growth. Re-engaged 600+ dormant users and supported revenue initiatives through targeted outreach and qualification processes.
Vendor & Fleet Management Associate at Delhivery
April 1, 2025 - Present
Led vendor and fleet management with a focus on pricing strategy, branding, and compliance; reactivated 600+ dormant users and contributed to revenue growth.
Direct Vendor & Fleet Management Associate at Delhivery
April 1, 2025 - Present
Managed vendor and fleet operations; supported partnerships and logistics optimization; contributed to brand visibility through collaboration with automotive brands; created SEO-rich content and pitch decks; supported PR initiatives and event leads generation.
Public Relations Intern at Weber Shandwick
October 1, 2022 - December 31, 2022
Supported PR campaigns, media relations, and client delivery; contributed to tracking KPIs and pro-bono media outreach.

Education

BA Journalism & Mass Communication at Parul University
March 1, 2020 - April 1, 2023
PGDM (Marketing) at Praxis Business School
April 1, 2023 - March 1, 2025

Qualifications

Successful Negotiation: Strategies & Skills
January 11, 2030 - December 30, 2025
Digital Advertising – IBM Management of Fashion & Luxury Companies
January 11, 2030 - December 30, 2025
Social Media Marketing – IBM
January 11, 2030 - December 30, 2025
Management of Fashion & Luxury Companies by University of Bocconi
January 11, 2030 - December 30, 2025
SEO Optimization & Content Marketing Projects
November 11, 2025 - December 30, 2025

Industry Experience

Travel & Hospitality, Media & Entertainment, Transportation & Logistics, Education, Retail, Other