I am a passionate and experienced graphic designer with a comprehensive background in illustration, art direction, and web design. Over the years, I have developed a strong skill set in both traditional and digital art techniques, working with a variety of software tools to create compelling visual content. My work experience spans over three decades and includes leadership roles where I have guided design teams and collaborated with clients to deliver creative and effective branding solutions. Currently based in Markham, Canada, I enjoy combining my expertise in typography, photography, and digital media to design engaging projects. I thrive in dynamic environments where I can mentor fellow designers and coordinate complex projects involving both front-end design and back-end support, ensuring a seamless process from ideation to final production.…

Rajinda Gunasena

I am a passionate and experienced graphic designer with a comprehensive background in illustration, art direction, and web design. Over the years, I have developed a strong skill set in both traditional and digital art techniques, working with a variety of software tools to create compelling visual content. My work experience spans over three decades and includes leadership roles where I have guided design teams and collaborated with clients to deliver creative and effective branding solutions. Currently based in Markham, Canada, I enjoy combining my expertise in typography, photography, and digital media to design engaging projects. I thrive in dynamic environments where I can mentor fellow designers and coordinate complex projects involving both front-end design and back-end support, ensuring a seamless process from ideation to final production.…

Available to hire

I am a passionate and experienced graphic designer with a comprehensive background in illustration, art direction, and web design. Over the years, I have developed a strong skill set in both traditional and digital art techniques, working with a variety of software tools to create compelling visual content. My work experience spans over three decades and includes leadership roles where I have guided design teams and collaborated with clients to deliver creative and effective branding solutions.

Currently based in Markham, Canada, I enjoy combining my expertise in typography, photography, and digital media to design engaging projects. I thrive in dynamic environments where I can mentor fellow designers and coordinate complex projects involving both front-end design and back-end support, ensuring a seamless process from ideation to final production.

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Language

English
Advanced

Work Experience

Senior Designer / Art Director at Graphiti Designs
January 1, 2009 - Present
Leading creative projects including graphic design, art direction, illustration, print production, web and digital media design. Responsibilities include concept creation, brand identity development, collaboration with copywriters, directing photography and video production, client presentations, supporting account teams to meet budgets and deadlines, and mentoring the creative team on digital and social media projects.
Senior Designer / Art Director at Vivid Creative Services, Jade Communications, Science & Medicine Canada
January 1, 2009 - September 2, 2025
Freelance senior design and art direction services across a variety of client projects. Delivering concept development, graphic and digital design solutions, overseeing production, and ensuring creative quality standards.
Senior Designer / Art Director at DMB&B Toronto, Letraset Canada
January 1, 1997 - September 2, 2025
Held senior design and art direction roles working on advertising and branding projects. Managed creative development, collaborated with clients and teams, and ensured execution of creative campaigns.
Senior Designer / Art Director at Letraset Canada
January 1, 1995 - September 2, 2025
Focused on graphic design and art direction within a corporate environment with responsibilities in print production, branding, and marketing communications.
Graphic Designer / Art Director at Grant McCann Erickson
January 1, 1989 - September 2, 2025
Produced creative advertising designs and campaigns as a graphic designer and art director in Colombo, Sri Lanka.
Art Director at JWT Colombo
January 1, 1987 - September 2, 2025
Directed visual creative work for advertising campaigns, managing design and concept development at a leading Sri Lankan agency.
Senior Designer/Art Director at Graphiti Designs
January 1, 2009 - Present
As Senior Designer and Art Director at Graphiti Designs in Markham, I have led the creation of concepts, visual designs, and brand identities. I collaborate closely with copywriters, designers, and producers to develop and execute projects, ensuring adherence to creative standards and client objectives. My role also includes directing photography, managing digital content for social media, coordinating front-end web design and back-end integration, and mentoring design teams to maintain excellence across all media.
Senior Designer/Art Director at Freelance Designer (Vivid Creative Services, Jade Communications, Science & Medicine Canada)
January 1, 2009 - September 2, 2025
In my freelance role, I served as Senior Designer and Art Director working with multiple agencies including Vivid Creative Services, Jade Communications, and Science & Medicine Canada. I developed creative concepts and visual identities, collaborated with clients to deliver effective marketing visuals, and ensured smooth production processes for print, video, and digital media projects.
Senior Designer/Art Director at DMB&B Toronto
January 1, 1997 - September 2, 2025
Led design and art direction projects for DMB&B in Toronto, contributing to advertising campaigns through creative visual solutions while managing timelines and quality controls.
Senior Designer/Art Director at Letraset Canada
January 1, 1995 - September 2, 2025
Worked as Senior Designer and Art Director at Letraset Canada, overseeing design projects and offering creative direction to support branding and advertising efforts.
Graphic Designer/Art Director at Grant McCann Erickson Colombo, Sri Lanka
January 1, 1989 - September 2, 2025
Responsible for graphic design and art direction, creating visual campaigns and producing materials for advertising clients in Sri Lanka.
Art Director at JWT Colombo, Sri Lanka
January 1, 1987 - September 2, 2025
Directed creative projects as Art Director, overseeing advertising concepts and executions for clients in the Sri Lankan market.

Education

First Certificate in English at Cambridge University Local Examination Syndicate, British Council, Sri Lanka
January 11, 2030 - September 2, 2025
High School Education at Nalanda College Colombo, Sri Lanka
January 11, 2030 - September 2, 2025

Qualifications

First Certificate in English
January 11, 2030 - September 2, 2025
Certified Teaching Professional
January 11, 2030 - September 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Consumer Goods, Other
    uniE621 Food Distribution
    A new company that is growing fast needed a new web site to promote their services as well as showcase the Brands they distributed. It turned out to be a complete branding project with a new logo developed along with the site. Complete design as well as product photography were done by me. The site was developed in Wordpress, with a product catalogue listing with future e-commerce capability. photo graphicdesigner illustrator webdesigner designer branding logo…
    uniE621 Everybody loves a Coconut
    A coconut product importer with a few products he'd been importing to Canada, requested a web site. It's a smaller company and therefore didn't have much resources at their disposal, but I still made sure their web site had enough content on their product and the brands were well represented. graphicdesigner webdesigner logo designer…
    uniE621 Children are the future
    Another site that I designed first as an HTML version with Dreamweaver, and then re-designed in Wordpress with a Content Management System. Used a template which I adapted and changed to the design specifications I presented to the client. photo graphicdesigner designer webdesigner…
    uniE621 Flying high
    JD Aero Maintenance is a company that I worked with during my consulting days with Jade Communications. I designed their first web site with a Flash intro and HTML using Dreamweaver. Later on they came to me directly asking me to develop a newer site that was responsive and mobile friendly. The site was completely developed in Wordpress and since they liked the previous version's animation intro, I used a video background in the main page slider area of the new si. graphicdesigner webdesigner photo branding designer…
    uniE621 Security and CCTV
    Group 4 Falck, one of the leading security firms in the world wanted to promote their company an various services via magazine ads. One of the areas were their 24 hour CCTV surveillance monitoring system, which reminded me of a TV studio. So I came up with the idea to use the bad guys as the stars, who are called in for action (in this case conviction) by a film director.…
    uniE621 Talk about a virgin!
    During the launch of their new Virgin Coconut Oil to the market, Grace Foods was looking to promote it on regular newspapers, ethnic community as well as in magazines. I wanted to use the term "virgin" in a more provocative way, only to emphasize the medical fact, that coconut oil is actually good for your heart. This was shown with an inside of the coconut, retouched to look like the shape of a heart. In the end the message was too "risky" for the market and client didn't go for it, which was disappointing. photo graphicdesigner illustrator designer…
    uniE621 Before Columbus reached USA
    As a continuation of the previous ad concept, I used the tea leaves to show the American Flag and wordplay on the fact that Ceylon Tea is older than the country of USA. photo graphicdesigner illustrator designer branding…
    uniE621 Mobile Security
    Group 4 Falck has another area of their mobile security services, with fast action response in an emergancy. Using the famous quote "every man's house is castle to him" I emohasized that Group 4 Flack also thinks of their valuable property the same way, when protecting and safe guarding them. graphicdesigner branding designer…
    uniE621 Concept Ad for Ceylon Tea
    This is a concept ad I designed as an exercise to promote Ceylon Tea, which is known as the world's best tea. The British introduced the team plant to Sri Lanka during the Colonial era when they ruled the island nation. Based on a wordplay on this simple but true fact, I decided to use the tea leaves to visually portray the Union Jack flag of United Kingdom. photo graphicdesigner branding designer…
    uniE621 One shot, no retouching, not digital
    In 1988 I art directed this photograph at a studio, where for a series of shots to introduce a newly branded soda pop range in Sri Lanka. The shot required a spilled clear soda bubble, partly covering each new label, revealing the new look in a teaser campaign. This image was the last one where all labels were covered in a bubble that was shaped like the bottle, with he actual bottle top popping out with a fizz. This whole series were shot and used for final production without any kind of retouching or image manipulations, as there was no Photoshop or digital AI to help achieve this look as we do now. Actual airbrushing on a print was available, but that was not used either. It’s one of the most inquired about pieces in my portfolio, and it’s actually a simple method that I came up with at the studio. The labels are placed under a thin clear glass so that the liquid doesn’t touch and damage it. Then I used clear Glycerine which is clear like water, but thick enough to keep its’ shape as a bubble or whatever we wanted. However in this shot due to the heat of the studio lights, the shape would change in between shot, which forced me to I use a brush to reshape it to look like the bottle, while the photographer clicked several shots. Of course it wasn’t digital and we had to wait couple of days till the film was developed, and prints were made, to see if the shape of the bottle was captured. Several of the shots did and it was a very successful re-launch of the brand that made the client very happy! photo branding designerartdirector…
    uniE621 Grace Brands on Truck Panels
    Following the success of the Coconut Water panels, the client requested to adapt a similar design for their other key brands. One was their other range of drinks, Island Soda and Tropical Rhythms a drinks made out of fruits and their flavours. Again the visual was designed to show the opened inside of the truck with crates of fruit transported, along with large blenders. The final panel was to promote their Sauces, especially the frozen Jerk Chicken packs that was based on their famous Jerk sauce. This time I made the inside of the truck a Freezer with packed ice and icicles carrying these frozen product. photo graphicdesigner designer illustrator branding…
    uniE621 Grace Coconut Water Truck Panel
    I presented them the concept of making it look like 3D from any angle, and show the inside of the truck. The idea was to show part of the side panel ripped off, showing the key source of their product, coconuts being transported inside the truck. They loved the idea and I used many stock photography of coconuts, to show a pile of them inside the truck in the ripped part of the panel while the other half of the panel showed the final product, Grace Coconut Water and their branding. The size of the coconuts were made larger than actual size, since people needed to identify it from a far, and to complete the project I used tieback of the truck doors to show the clear doors of a cooler, with all the Coconut Water bottles as well as their other drinks such as Grace Island Soda & Grace Tropical Rhythms. photo graphicdesigner designer illustrator branding…