Available to hire
Passionate about advertising, with a Master’s degree in the field and a strong focus on driving global business success through strategic targeting and performance optimization in worldwide e-commerce. I have dedicated my career to helping brands grow and optimize paid media performance across markets.
I thrive in remote, independent contractor roles and am fully authorized to work without sponsorship or relocation.
I’m eager to bring my expertise to a new team and achieve outstanding results together.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
French
Advanced
Romanian, Moldavian, Moldovan
Fluent
Work Experience
Google Ads Strategist | Paid Search | PPC at Solutions 8
January 1, 2025 - October 13, 2025Managing between 10 and 15 clients. Client-facing & Strategy meetings. Managing e-commerce and leadgen clients. Google Ads Strategy and campaign execution.
Head of Paid Search | PPC | Google Ads Strategist at Horizons Digital Marketing
March 1, 2024 - October 13, 2025Client-facing & Strategy meetings (video calls). Managing high-ticket e-commerce clients. Google Ads growth hacking. Managing between 10-15 clients.
SEA Account Manager and Client Manager for Philips (PHDA) Europe at Dentsu Worldwide
April 1, 2023 - October 13, 2025Leading a team of +15 across the world (India, Cape Town, London, Amsterdam, Bucharest, Paris) – a fully remote team. Media Planning & Buying (for millions in quarterly budgets). Strategical client-facing meetings. Project Management. Team Management. Client Relationship Management. Deadline Management. Serve as an interface between Core SEA Team and the Client Team.
Freelance Google Ads Strategist and Media Buyer at Worldwide
January 1, 2014 - PresentFully remote freelance consultant providing Google Ads, SEM, and Microsoft Ads services for European, US, and Canadian clients. Media buyer for e-commerce and lead generation (B2C and B2B). Responsibilities include digital strategy calls, media planning, growth-oriented creative strategies, data analysis and reporting (Looker Studio, GA4). Achieved ROAS 25–48 monthly in fashion and maintained ~80% client retention.
Head of Digital Marketing at Anadeea Advertising Grup SRL
January 1, 2014 - October 13, 2025Led a 10-person digital marketing team. Responsible for benchmarking, strategy, marketing plans, strategical client meetings, end-to-end project management, SEM and Social Media campaigns, analysis & reporting, deadline management, and maintaining long-term client relationships and retention.
Education
Master's Degree in Advertising at Bucharest State University - Communication and Public Relations
January 11, 2030 - July 1, 2011Bachelor's Degree – Letters at Bucharest State University - Communication and Information Sciences
January 11, 2030 - July 1, 2009Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Other, Manufacturing, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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