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I am a dynamic and innovative content creator and producer with a proven track record in social media management and digital marketing. I thrive on end-to-end production, turning ideas into compelling content that connects with audiences across platforms like TikTok, Instagram, Facebook, and Pinterest. I’m passionate about storytelling, authentic collaboration, and using AI tools to speed up workflows and elevate visuals. I’m eager to bring my hands-on, proactive mindset to a long-term role where I can grow as a social media specialist and content producer. I’ve led campaigns for major brands, built viral content strategies from the ground up, and consistently delivered above-benchmark engagement. I look forward to deepening these skills, expanding strategic relationships with influencers, and delivering high-quality productions in a collaborative environment.…I am a dynamic and innovative content creator and producer with a proven track record in social media management and digital marketing. I thrive on end-to-end production, turning ideas into compelling content that connects with audiences across platforms like TikTok, Instagram, Facebook, and Pinterest. I’m passionate about storytelling, authentic collaboration, and using AI tools to speed up workflows and elevate visuals. I’m eager to bring my hands-on, proactive mindset to a long-term role where I can grow as a social media specialist and content producer. I’ve led campaigns for major brands, built viral content strategies from the ground up, and consistently delivered above-benchmark engagement. I look forward to deepening these skills, expanding strategic relationships with influencers, and delivering high-quality productions in a collaborative environment.

Raluca Sandra Moore

Content Producer, Video Editor, Content Creator, +3

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I am a dynamic and innovative content creator and producer with a proven track record in social media management and digital marketing. I thrive on end-to-end production, turning ideas into compelling content that connects with audiences across platforms like TikTok, Instagram, Facebook, and Pinterest. I’m passionate about storytelling, authentic collaboration, and using AI tools to speed up workflows and elevate visuals. I’m eager to bring my hands-on, proactive mindset to a long-term role where I can grow as a social media specialist and content producer. I’ve led campaigns for major brands, built viral content strategies from the ground up, and consistently delivered above-benchmark engagement. I look forward to deepening these skills, expanding strategic relationships with influencers, and delivering high-quality productions in a collaborative environment.…I am a dynamic and innovative content creator and producer with a proven track record in social media management and digital marketing. I thrive on end-to-end production, turning ideas into compelling content that connects with audiences across platforms like TikTok, Instagram, Facebook, and Pinterest. I’m passionate about storytelling, authentic collaboration, and using AI tools to speed up workflows and elevate visuals. I’m eager to bring my hands-on, proactive mindset to a long-term role where I can grow as a social media specialist and content producer. I’ve led campaigns for major brands, built viral content strategies from the ground up, and consistently delivered above-benchmark engagement. I look forward to deepening these skills, expanding strategic relationships with influencers, and delivering high-quality productions in a collaborative environment.

Available to hire

I am a dynamic and innovative content creator and producer with a proven track record in social media management and digital marketing. I thrive on end-to-end production, turning ideas into compelling content that connects with audiences across platforms like TikTok, Instagram, Facebook, and Pinterest. I’m passionate about storytelling, authentic collaboration, and using AI tools to speed up workflows and elevate visuals. I’m eager to bring my hands-on, proactive mindset to a long-term role where I can grow as a social media specialist and content producer.

I’ve led campaigns for major brands, built viral content strategies from the ground up, and consistently delivered above-benchmark engagement. I look forward to deepening these skills, expanding strategic relationships with influencers, and delivering high-quality productions in a collaborative environment.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

Spanish; Castilian

Advanced

French

Advanced

Italian

Advanced

Work Experience

Social Media Manager & Content Producer at News Corp Australia / Medium Rare Content Agency

July 1, 2024 - Present

Lead content producer & manager across James Hardie and Officeworks, owning the complete content lifecycle from ideation and scripting to filming, editing, posting, and performance optimization. Specialized in short-form, platform-native content that connects with audiences and drives above-benchmark results on TikTok, Instagram, Facebook and Pinterest. Launched James Hardie’s TikTok presence, achieving exponential organic growth (over 600% in the first year). Created high-performing video series including Dan’s Tips and Cladding Hacks, producing all assets independently while maintaining brand tone and credibility. At Officeworks, led organic content production as a one-person team, directing on-location shoots and coaching in-store staff to capture real stories. External brands began requesting to be tagged as collaborators and boosted posts, yielding significant unpaid amplification and stronger brand alignment. All elements from concept to final edit were produced by me. Within

Social Media Specialist & Content Creator at Juv'ae

July 31, 2024 - October 26, 2025

Broke all past engagement records within the first two weeks. Produced innovative content within TGA guidelines. Managed multiple social media accounts, enhancing community engagement. Developed and executed strategic social media marketing plans. Organized influencer outreach and collaborative content projects. Oversaw Meta account ownership and management.

Social & Digital Media Co-Ordinator & Content Creator at United Petroleum

January 31, 2024 - October 26, 2025

Produced the company’s first-ever viral content within the first three months. Developed multimedia content to boost brand engagement across digital platforms. End-to-end social media content production. Managed social media accounts for consistent brand voice and engagement. Executed influencer marketing strategies for successful collaborations. Analyzed digital marketing campaigns with data-driven insights for continuous improvement.

Social Media Specialist & Account Manager at All About Media

March 1, 2023 - Present

Co-founded and grew All About Social Media; led end-to-end video production from scripting to editing. Drafted marketing decks, proposals, site maps, showreels, and website banners. Executed creative content strategies resulting in unparalleled engagement and built an influencer portfolio for high-value collaborations. Produced content for social platforms and paid ads.

Social Media Content Producer and Assistant Manager at Strive Fitness Parramatta

August 31, 2023 - October 26, 2025

Revolutionized social media content for a leading gym, achieving the highest engagement rates in the region. Curated content for social platforms, planned, produced, and edited video projects to maximize engagement. Managed influencer marketing and PR, analyzed business performance data, and forecasted results for upper management. Led day-to-day operations and team initiatives.

Social Media Content Creator at F45 Parramatta CBD

November 30, 2022 - October 26, 2025

The gym achieved its best engagement in years under my content strategy. Developed personalized marketing materials and updated content across Facebook, Google, and Instagram. Managed social media community and generated timely advertising plans for market entry.

Owner at Sandra Moore Productions

December 31, 2019 - October 26, 2025

Founded and managed a production company; generated press headlines and national coverage in Macau. Cultivated strategic relationships, monitored business trends, and built a vibrant community. Public speaking and TV interviews contributed to brand visibility.

Social Media Manager and Content Creator at New World Racing Japan

September 30, 2020 - October 26, 2025

The only Horse Racing Syndicate in Japan with a YouTube channel and robust online presence. Managed community engagement, customer support, and brand monitoring. Collaborated with internal teams to set campaign objectives, complete tasks, and solve problems. Monitored metrics to design improvements. Generated new ideas, products, and storyboards for campaigns.

Influencer & Actor at JR MANAGEMENT

June 1, 2021 - Present

Cultivated a significant social media presence, collaborating with brands and other public figures. Portrayed various roles in productions, demonstrating versatility and audience connection. Conducted media interviews to promote projects and drafted social posts to engage fans.