Available to hire
I am a visual and digital communication specialist with a strategic, aesthetic and empathic approach. With experience in social media strategy, content planning, personal and commercial branding, as well as creative production (photo & video), I currently run Raliria — a creative studio through which I help brands and freelancers shape their identity, communicate authentically and build a coherent online presence.
What sets me apart: my attention to detail, strong aesthetic sense, and the ability to translate complex visions into clear, memorable and visually engaging content.
🔗
Graphic Design Portofolio — Website not available. Sign in: https://www.twine.net/signup
LinkedIN — Website not available. Sign in: https://www.twine.net/signup
Instagram — Website not available. Sign in: https://www.twine.net/signup
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Creative Freelancer at _raliria (own creative studio)
January 1, 2024 - PresentCreative studio dedicated to brands, entrepreneurs and creators who want to communicate authentically and consistently. Providing personalized services in communication strategy, visual identity (logo, color palette, typography, visual guidelines), content planning, photo-video content creation for social media, and user-generated content tailored to the brand and industry. Social media management including strategy, execution, editorial planning, campaign structuring for Instagram & TikTok, analytics and performance insights, content adaptation, copywriting for social media posts, newsletters, sales pages, and brand presentations.
Marketing Director at FIT4U Fitness Center Oradea
July 1, 2023 - PresentResponsible for market research including competition and client analysis, creating customer avatars and buyer personas. Development, implementation, monitoring, and adaptation of a marketing plan covering objectives, market analysis, resources, strategies, techniques, and timeline. Promoting budget recommendation and management, creation of advertising materials, planning and execution of marketing activities, events, and campaigns, team coordination, email marketing strategy and planning with conversion-focused copywriting, design and storytelling, tone consistency, retention and loyalty strategies, segmentation and targeting, and comprehensive social media management.
Social Media Manager at Neoboost Oradea (ex Neodynamix)
August 1, 2023 - PresentFull social media management covering Instagram, TikTok, Facebook including content creation, scheduling, profile optimization, copywriting, monitoring, reporting, analytics, interpretation of account insights, and community management.
Social Media Manager at FIT4U Fitness Center Oradea
July 31, 2023 - July 22, 2025Creation of original and engaging visual and written content (posts, stories, reels), content scheduling, full account management, profile optimization, copywriting, photo-video content creation and editing, online brand identity development, monitoring and performance improvement, development and adaptation of strategies and campaigns for brand awareness, Meta Ads campaign management, participation in photo-video sessions, full community management including audience interactions, and Instagram SEO optimization.
Social Media Manager at TEDx Cluj
February 28, 2025 - July 22, 2025On-site presence at the TEDx Cluj ALL IN event with real-time content creation. Original and engaging visual and written content creation before and after the event, full account management, profile optimization, copywriting, monitoring, reporting, analysis, interpretation of account statistics to improve performance, newsletter design and storytelling, clear and intuitive structure for text and visuals, and community management including audience interaction.
Social Media Manager at Abyfit
September 30, 2024 - July 22, 2025Responsibilities include full social media management across Instagram, TikTok, and Facebook as described under Social Media Management section.
Front Desk Assistant at FIT4U Fitness Center Oradea
January 31, 2024 - July 22, 2025Welcoming clients in person, by phone, and via email; issuing receipts and invoices; filing and organizing documents; creating memberships and verifying subscriptions; issuing fiscal receipts; serving nutritional supplements; placing product orders; maintaining cleanliness; completing daily cash register logs.
Executive Assistant at Translation Office „Ţârlea Roxana Amalia”
October 31, 2017 - July 22, 2025Issuing receipts and invoices, filing and organizing documents, delivering and collecting documents for notarial legalization, welcoming clients by phone, email, and in person.
Education
Bacalaureat at Lucian Blaga Academic Highschool Oradea
September 9, 2013 - July 29, 2017Philology-Journalism Profile
member of the school magazine editorial team (publications in ISSN-registered journals – annexes) // member of the theater club // vice-president of the Student Council // skills: linguistic, communication, organizational, teamwork, coordination, technical writing, proficient in Microsoft Office suite
Bachelor’s Degree at University of Oradea
January 1, 2017 - December 31, 2020theoretical knowledge in psychology // practical skills in psychological counseling // skills in statistical data processing using SPSS // skills in writing scientific papers according to APA standards // development and acquisition of traits, skills, and competencies: empathy, assertiveness, technical skills, teamwork, organization, time management, communication and listening, flexibility, openness to new experiences
Bachelor Thesis: „The Theory of Reasoned Action and Planned Behavior. Implications for the Intention to Use Condom in the Case of Students’ Sexual Behavior”
Master’s Degree at University of Oradea
October 5, 2020 - July 29, 2022skills in scoring psychological tests // optimizing existing data processing skills in the Microsoft Office suite // improving skills in statistical data analysis using SPSS // enhancing existing counseling skills and predominantly cognitive-behavioral therapeutic techniques
Qualifications
Microsoft Public Relations and Communications Associate Professional Certificate
June 1, 2025 - September 30, 2025professional certification offered by Microsoft, focused on developing essential skills in public relations and strategic communication // key message development, brand storytelling, reputation management, collaboration with media and influencers, as well as planning and evaluating communication campaigns // practical applicability in real business contexts
Curs Promovarea în online: Facebook, Instagram, TikTok
March 1, 2024 - May 31, 2024social media platforms and online campaigns // Facebook // Instagram // TikTok // YouTube // Email Marketing // target audience and competitor analysis // implementing brand image in social media // content creation // ads and campaigns // strategic planning // budgeting and profit maximization // communication reporting and KPIs // freelance vs in-house Social Media Manager
Graphic Designer Course
August 8, 2022 - August 30, 2023brand identity // logo // typography // advertising design // advertising copywriting // packaging // design theory – composition and color theory // prepress // drawing // digital photography // art history
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Oradea today.