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Hi, I’m Ran Tao (also known as Lexi). I’m a media-savvy professional currently completing an MSc in Communication and Media at University College Dublin. I enjoy turning data into creative campaigns, shaping digital content, and coordinating cross-functional teams to deliver engaging experiences across on‑line and off‑line channels. With experience across Ireland and China, I’ve helped brands grow through thoughtful content design, digital marketing, and storytelling. I love learning new tools, designing promotional materials, and collaborating with diverse teams to drive measurable results.…Hi, I’m Ran Tao (also known as Lexi). I’m a media-savvy professional currently completing an MSc in Communication and Media at University College Dublin. I enjoy turning data into creative campaigns, shaping digital content, and coordinating cross-functional teams to deliver engaging experiences across on‑line and off‑line channels. With experience across Ireland and China, I’ve helped brands grow through thoughtful content design, digital marketing, and storytelling. I love learning new tools, designing promotional materials, and collaborating with diverse teams to drive measurable results.

Ran Tao

Video Editor, Content Producer, Content Creator, +4

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Hi, I’m Ran Tao (also known as Lexi). I’m a media-savvy professional currently completing an MSc in Communication and Media at University College Dublin. I enjoy turning data into creative campaigns, shaping digital content, and coordinating cross-functional teams to deliver engaging experiences across on‑line and off‑line channels. With experience across Ireland and China, I’ve helped brands grow through thoughtful content design, digital marketing, and storytelling. I love learning new tools, designing promotional materials, and collaborating with diverse teams to drive measurable results.…Hi, I’m Ran Tao (also known as Lexi). I’m a media-savvy professional currently completing an MSc in Communication and Media at University College Dublin. I enjoy turning data into creative campaigns, shaping digital content, and coordinating cross-functional teams to deliver engaging experiences across on‑line and off‑line channels. With experience across Ireland and China, I’ve helped brands grow through thoughtful content design, digital marketing, and storytelling. I love learning new tools, designing promotional materials, and collaborating with diverse teams to drive measurable results.

Available to hire

Hi, I’m Ran Tao (also known as Lexi). I’m a media-savvy professional currently completing an MSc in Communication and Media at University College Dublin. I enjoy turning data into creative campaigns, shaping digital content, and coordinating cross-functional teams to deliver engaging experiences across on‑line and off‑line channels.

With experience across Ireland and China, I’ve helped brands grow through thoughtful content design, digital marketing, and storytelling. I love learning new tools, designing promotional materials, and collaborating with diverse teams to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Media Placement Intern at University College Dublin

May 1, 2025 - September 1, 2025

Independently revised and finalized the Digital Policy Student Handbook, including drafting and four rounds of edits. Managed design, content optimization, and implementation of promotional materials (Instagram posts, posters, display boards). Led end-to-end development of printing press–themed posters, from concept to printing and installation, and launched a related Instagram account. Coordinated cross-team deployment of promotional materials across campus for efficient project execution.

Media and Marketing Intern at Omnicom RAPP China

June 1, 2022 - August 1, 2022

Conducted industry research and in-depth consumer behavior analysis to design data-driven marketing strategies aligned with target audience needs and business objectives. Collaborated with creative teams to craft engaging content, oversee media planning, and execute multi-channel campaigns. Evaluated campaign performance through data analysis, delivering actionable insights to optimize future strategies and ensuring smooth project execution through administrative coordination.

Media and Marketing Intern at Reader Culture and Tourism Co., Ltd

June 1, 2021 - September 1, 2021

Designed and implemented digital marketing campaigns across social media, email, and advertising platforms to drive audience engagement and brand awareness. Strengthened brand presence by fostering relationships with media partners and influencers, and created visually compelling marketing materials. Conducted market research and organized promotional events to refine marketing approaches and expand visibility.

Editor Intern of News Agency at Southwest University of Science and Technology

September 1, 2020 - December 1, 2021

Developed and implemented dynamic arts lessons to enhance students’ understanding of artistic principles. Fostered a safe, inclusive, and inspiring classroom environment. Wrote and formatted 20+ film critiques for WeChat accounts. Produced 100+ radio segments (news/entertainment) from scripting to final edits. Contributed 65+ news commentaries. Served as broadcasting director, reviewing 500+ scripts/submissions.