Social Media & Brand Marketing specialist with 3 years of experience developing and executing social media, influencer, and digital marketing campaigns across B2B and B2C. Proven track record of increasing organic engagement by 4,900%, generating 5,000+ organic lead ads, and delivering campaigns reaching nearly 1 million views.

Ranjitha Narayan

Social Media & Brand Marketing specialist with 3 years of experience developing and executing social media, influencer, and digital marketing campaigns across B2B and B2C. Proven track record of increasing organic engagement by 4,900%, generating 5,000+ organic lead ads, and delivering campaigns reaching nearly 1 million views.

Available to hire

Social Media & Brand Marketing specialist with 3 years of experience developing and executing social media, influencer, and digital marketing campaigns across B2B and B2C. Proven track record of increasing organic engagement by 4,900%, generating 5,000+ organic lead ads, and delivering campaigns reaching nearly 1 million views.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Account Coordinator at Orex Media
March 1, 2025 - June 30, 2026
Managed day-to-day community engagement by interacting with followers, influencers, and online communities to create shareable moments that increased brand visibility, engagement, and audience loyalty. Increased average organic engagement by 4,900% through data-driven content optimization, consistently achieving 100K+ views. Coordinated and executed social media campaigns, content calendars, and audience engagement strategies across multiple client accounts, including a single reel reaching nearly 1 million views and generating 5,000+ organic lead ads. Monitored KPIs and delivered monthly performance reports with actionable recommendations to improve campaign effectiveness.
Key Accounts Manager at Pícara Advertising
May 1, 2023 - June 30, 2024
Managed marketing campaigns for clients across hospitality, beauty, wellness, lifestyle, e-commerce, and personal branding. Coordinated 10–15 influencer partnerships by overseeing outreach, communication, approvals, campaign timelines, and content deliverables. Collaborated with internal creative teams to execute integrated digital campaigns aligned with client goals and brand guidelines.

Education

Digital and Social Media Marketing Postgraduate Certificate at Seneca Polytechnic, Toronto, ON
May 1, 2025 - December 1, 2025
Digital and Content Marketing Postgraduate Certificate at York University, Toronto, ON
September 1, 2024 - May 1, 2025
MBA, Marketing at Ramaiah Institute of Technology, Bangalore, India
September 1, 2016 - August 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality