Available to hire
I am a commercially driven, creatively led Global Marketing Leader with 10+ years’ experience building and scaling premium wellness, beauty, and lifestyle brands.
I have a proven track record across the full marketing mix, from brand strategy and creative direction to performance marketing, franchise growth, and international expansion. I am adept at leading agencies, teams, and cross-functional partners to deliver measurable results in fast-paced, early-stage and growth environments. I am deeply passionate about wellness and the power of brand to shape culture and drive community.
Experience Level
Language
English
Fluent
Work Experience
Global Marketing Lead at FACE GYM
January 1, 2025 - PresentOwn and execute the global marketing strategy with a primary focus on US expansion and international growth
Creative Brand and Marketing Lead at Get A Drip
March 1, 2024 - January 1, 2025Reimagined brand identity to align with premium wellness positioning; led full creative rollout across digital and in-store; go-to-market planning, local acquisition strategy, and brand onboarding frameworks
Marketing Consultant at Freelance
September 1, 2020 - January 1, 2024Directed content strategy and creative execution; grew engagement from 0.04% to 0.69% within 3 months
Head of Social at Christy Home
September 1, 2020 - January 1, 2024Directed content strategy and creative execution; grew engagement from 0.04% to 0.69% within 3 months
Creative Brand Lead at GLO
January 1, 2015 - January 1, 2016Designed brand merchandise, directed influencer strategy, and art-directed lifestyle content
Social Media Manager at Debenhams
January 1, 2012 - January 1, 2014Led weekly campaign shoots; curated visual content for digital channels and drove creative reporting and storytelling
Brand Marketing Manager at Third Space
April 1, 2016 - January 1, 2020Created and executed integrated annual marketing plans aligned to commercial objectives; grew CRM subscriber base 105% in 12 months; led digital/content strategy and studio events
PR & Digital Engagement Executive at L'Oréal
January 1, 2015 - January 1, 2016Managed influencer campaigns from concept to execution across luxury skincare and makeup launches; coordinated editorial shoots; UK Facebook community management
Press Assistant at Tom Ford, Christian Louboutin, Face Gym, Bobbi Brown, Vivienne Westwood
January 1, 2009 - January 1, 2014Supported luxury brand campaigns; assisted founders across creative, PR, and production functions
Education
BTEC National Diploma (Fashion & Promotion) at Matthew Bolton College
January 1, 2007 - January 1, 2009Digital Marketing Strategy at University of the Arts, London
January 1, 2019 - May 3, 2026Qualifications
BTEC National Diploma (Fashion & Promotion)
January 1, 2007 - January 1, 2009Digital Marketing Strategy
January 1, 2019 - May 3, 2026Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Healthcare
Experience Level
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