Raquel Alonso

Designed and executed comprehensive marketing and communication strategies; defined brand strategy, conducted brand audits, and led repositioning initiatives; optimized content and owned channels including the ideation and launch of the company’s new website; created and implemented the new CRM (Odoo) and developed lead generation and qualification campaigns; organized, designed, and oversaw large-scale corporate and client events; managed internal teams and coordinated external agencies (SEO, SEM, web development, events, and creative); contributed as a member of the Board of Directors to budget planning, resource allocation, and performance management.

Developed and executed marketing and communication strategy for the launch of a new technology product; defined corporate positioning, brand strategy, and corporate and product branding; created and optimized owned channels including the company’s new website; managed relationships with investment funds (pre-seed round) and coordinated with the Growth team; designed visibility plans for prospects including partnerships, events, trade shows, awards, and networking initiatives; implemented CRM (Hubspot) and developed lead generation campaigns; as a member of the Executive Committee, oversaw launch budgets and financial planning.

Designed, planned, and implemented communication strategies and awareness initiatives to develop social impact platforms for clients; managed specialist profiles within cross-functional teams, maintaining client and vendor relationships and leading negotiations; oversaw project budgets and financial control; developed proposals for new business opportunities.