Over fifteen years of experience in B2B and B2C environments across diverse industries, leading multidisciplinary projects and delivering agile, high-impact results. Skilled in developing and implementing strategies that strengthen brand positioning and in adapting approaches to organizational needs, effectively managing teams and resources to achieve objectives aligned with business goals.…

Raquel Alonso

Over fifteen years of experience in B2B and B2C environments across diverse industries, leading multidisciplinary projects and delivering agile, high-impact results. Skilled in developing and implementing strategies that strengthen brand positioning and in adapting approaches to organizational needs, effectively managing teams and resources to achieve objectives aligned with business goals.…

Available to hire

Over fifteen years of experience in B2B and B2C environments across diverse industries, leading multidisciplinary projects and delivering agile, high-impact results. Skilled in developing and implementing strategies that strengthen brand positioning and in adapting approaches to organizational needs, effectively managing teams and resources to achieve objectives aligned with business goals.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Marketing & PR Director at Thinking Heads
January 1, 2023 - Present
Designed and executed comprehensive marketing and communication strategies; defined brand strategy, conducted brand audits, and led repositioning initiatives; optimized content and owned channels including the ideation and launch of the company’s new website; created and implemented the new CRM (Odoo) and developed lead generation and qualification campaigns; organized, designed, and oversaw large-scale corporate and client events; managed internal teams and coordinated external agencies (SEO, SEM, web development, events, and creative); contributed as a member of the Board of Directors to budget planning, resource allocation, and performance management.
Marketing & PR Director at Inspide
January 1, 2021 - January 1, 2023
Developed and executed marketing and communication strategy for the launch of a new technology product; defined corporate positioning, brand strategy, and corporate and product branding; created and optimized owned channels including the company’s new website; managed relationships with investment funds (pre-seed round) and coordinated with the Growth team; designed visibility plans for prospects including partnerships, events, trade shows, awards, and networking initiatives; implemented CRM (Hubspot) and developed lead generation campaigns; as a member of the Executive Committee, oversaw launch budgets and financial planning.
Associate Director Public Awareness at Kreab Spain
July 1, 2015 - June 1, 2021
Designed, planned, and implemented communication strategies and awareness initiatives to develop social impact platforms for clients; managed specialist profiles within cross-functional teams, maintaining client and vendor relationships and leading negotiations; oversaw project budgets and financial control; developed proposals for new business opportunities.
Sr. Account Executive & Community Manager at Edelman Spain
September 1, 2011 - July 1, 2015
Managed client engagements and community programs, coordinating with cross-functional teams and external partners; contributed to strategic communications and campaigns for key accounts.
Trainee at Marco Agency
April 1, 2010 - August 1, 2010
Assisted on account activities and campaign support; gained early exposure to agency workflow and client coordination.
Junior Account Executive at H+K Strategies
September 1, 2010 - August 1, 2011
Supported account teams on client programs and media relations; contributed to campaign planning and execution.

Education

Bachelor’s Degree –Advertising & PR at Universidad Complutense de Madrid
January 1, 2005 - January 1, 2011
Executive Program in Digital Marketing at The Valley Business School
March 1, 2018 - February 5, 2026
Executive Program in Digital Marketing at The Valley Business School
March 1, 2018 - February 5, 2026
Bachelor’s Degree – Advertising & PR at Universidad Complutense de Madrid
January 1, 2005 - January 1, 2011
Executive Program in Digital Marketing at The Valley Business School
March 1, 2018 - February 5, 2026
Bachelor’s Degree – Advertising & PR at Universidad Complutense de Madrid
January 1, 2005 - January 1, 2011

Qualifications

Executive Program in Digital Marketing
March 1, 2018 - February 5, 2026
Bachelor’s Degree – Advertising & PR
January 1, 2005 - January 1, 2011

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Healthcare

Skills

Experience Level