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I am a Social Media Specialist with a degree in Advertising and Marketing from Unisinos. With experience in sales, fashion production, and customer success, I bring a broad perspective on business and communication. Since 2021, I have been focused on social media marketing, working both as an employee and freelancer. I specialize in content strategy, creating carousels, captions, scripts for Reels/TikTok, and storytelling for Stories. My passion is crafting strategic content that authentically connects brands with their audience, driving engagement and results. I am organized, punctual, proactive, and creative, constantly refining my skills and strategies to optimize social media performance and brand messaging.…I am a Social Media Specialist with a degree in Advertising and Marketing from Unisinos. With experience in sales, fashion production, and customer success, I bring a broad perspective on business and communication. Since 2021, I have been focused on social media marketing, working both as an employee and freelancer. I specialize in content strategy, creating carousels, captions, scripts for Reels/TikTok, and storytelling for Stories. My passion is crafting strategic content that authentically connects brands with their audience, driving engagement and results. I am organized, punctual, proactive, and creative, constantly refining my skills and strategies to optimize social media performance and brand messaging.

Raquel Ritter

Social Media Manager, Content Creator, Content Strategist, +2

5.0 (1 review)

I am a Social Media Specialist with a degree in Advertising and Marketing from Unisinos. With experience in sales, fashion production, and customer success, I bring a broad perspective on business and communication. Since 2021, I have been focused on social media marketing, working both as an employee and freelancer. I specialize in content strategy, creating carousels, captions, scripts for Reels/TikTok, and storytelling for Stories. My passion is crafting strategic content that authentically connects brands with their audience, driving engagement and results. I am organized, punctual, proactive, and creative, constantly refining my skills and strategies to optimize social media performance and brand messaging.…I am a Social Media Specialist with a degree in Advertising and Marketing from Unisinos. With experience in sales, fashion production, and customer success, I bring a broad perspective on business and communication. Since 2021, I have been focused on social media marketing, working both as an employee and freelancer. I specialize in content strategy, creating carousels, captions, scripts for Reels/TikTok, and storytelling for Stories. My passion is crafting strategic content that authentically connects brands with their audience, driving engagement and results. I am organized, punctual, proactive, and creative, constantly refining my skills and strategies to optimize social media performance and brand messaging.

Available to hire

I am a Social Media Specialist with a degree in Advertising and Marketing from Unisinos. With experience in sales, fashion production, and customer success, I bring a broad perspective on business and communication. Since 2021, I have been focused on social media marketing, working both as an employee and freelancer. I specialize in content strategy, creating carousels, captions, scripts for Reels/TikTok, and storytelling for Stories.

My passion is crafting strategic content that authentically connects brands with their audience, driving engagement and results. I am organized, punctual, proactive, and creative, constantly refining my skills and strategies to optimize social media performance and brand messaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Senior Social Media Manager at 2bizz Company

January 1, 2025 - August 8, 2025

Developing content strategies aligned with brand objectives; Creating pre-planning documents to organize and guide content production; Monitoring and analyzing performance metrics to optimize results; Managing client communication and presenting performance reports; Assisting in client crisis management by proposing strategic solutions; Organizing weekly and monthly tasks in ClickUp; Aligning with the paid traffic team for campaign strategies; Developing bio and highlight strategies for client profiles; Approving produced content; Overseeing post and story publications to ensure performance; Managing client interactions via WhatsApp groups and Meet meetings.

Social Media at SKA

July 1, 2021 - November 18, 2022

Creating content for SKA’s social media channels; Managing and organizing the social media posting schedule; Analyzing social media performance reports; Evaluating audience engagement to refine brand messaging and make SKA’s voice more relatable; Strategically adapting content for each platform to maximize performance; Developing creative content ideas tailored to each social network; Assisting with and understanding the company’s paid traffic strategies; Building email marketing automation workflows.