From Pharma to Social Media: I blend data, creativity and storytelling to make your brand not just seen, but remembered. I started out in the world of Biomedicine (yes, lab coats and microscopes!) moved on to become a Pharma Manager. Somewhere along the way discovered that my real passion wasn’t hidden in a Petri dish but in content, creativity and storytelling. What makes me different? I bring a scientist’s eye for detail and analysis mixed with a marketer’s love for ideas, trends and human connection. In other words, I know how to measure results and make people feel something. For me, social media isn’t noise, it’s storytelling with purpose. And I’m here to help your brand not just be seen but truly connect and inspire.

Raquel Fernandes

From Pharma to Social Media: I blend data, creativity and storytelling to make your brand not just seen, but remembered. I started out in the world of Biomedicine (yes, lab coats and microscopes!) moved on to become a Pharma Manager. Somewhere along the way discovered that my real passion wasn’t hidden in a Petri dish but in content, creativity and storytelling. What makes me different? I bring a scientist’s eye for detail and analysis mixed with a marketer’s love for ideas, trends and human connection. In other words, I know how to measure results and make people feel something. For me, social media isn’t noise, it’s storytelling with purpose. And I’m here to help your brand not just be seen but truly connect and inspire.

Available to hire

From Pharma to Social Media: I blend data, creativity and storytelling to make your brand not just seen, but remembered.
I started out in the world of Biomedicine (yes, lab coats and microscopes!) moved on to become a Pharma Manager. Somewhere along the way discovered that my real passion wasn’t hidden in a Petri dish but in content, creativity and
storytelling.
What makes me different? I bring a scientist’s eye for detail and analysis mixed with a marketer’s love for ideas, trends and human connection. In other words, I know how to measure results and make people feel something.
For me, social media isn’t noise, it’s storytelling with purpose. And I’m here to help your brand not just be seen but truly connect and inspire.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Pharmacy Sales Consultant (Sales Representative & Product Manager) at Grupo Nossa Farmácia
January 1, 2018 - September 24, 2025
Managed sales of medical devices in gynecology and obstetrics, promoting clinical solutions to head nurses in public hospitals. Represented Samsung point-of-care equipment in Portugal, including ultrasound machines and rapid diagnostic devices; conducted clinical demonstrations, technical sales, and operational training for hospital teams. Collaborated with institutional stakeholders, leading technical presentations and training sessions for multi-disciplinary hospital staff. Analyzed and responded to public hospital tenders for the supply of medical materials, ensuring technical and economic compliance of proposals. Led high-volume, high-intensity field demonstrations for healthcare professionals.
Budget Manager at Grupo Nossa Farmácia
January 1, 2019 - September 24, 2025
Managed budget processes across Alentejo and Algarve, coordinating procurement and financial planning and supporting profitable business growth.
Pharmacy Sales Consultant
December 31, 2018 - September 24, 2025
Managed the sales of medical devices in gynecology and obstetrics, promoting clinical solutions to head nurses in public hospitals. Acted as the representative for Samsung point-of-care equipment in Portugal, including ultrasonography machines and rapid diagnostic devices; conducted clinical demonstrations, technical sales, and operational training for hospital teams. Collaborated with institutional stakeholders, leading technical presentations and training sessions for multi-disciplinary teams in hospital settings. Responsible for analyzing and responding to public hospital tenders for the supply of medical materials, ensuring the technical and economic compliance of proposals.
Budget Manager at Grupo Nossa Farmácia
December 31, 2019 - September 24, 2025
Led budgeting and strategic initiatives across Alentejo and Algarve; supported tender processes and helped drive growth across multiple pharmacies.
Pharmacy Sales Consultant / Sales Representative & Product Manager
January 1, 2018 - September 24, 2025
Managed sales of medical devices in gynecology and obstetrics, promoting clinical solutions to head nurses in public hospitals. Acted as representative for Samsung point-of-care equipment in Portugal, including ultrasound and rapid diagnostic devices; conducted clinical demonstrations, technical sales, and operational training for hospital teams. Collaborated with institutional stakeholders, delivering technical presentations and training sessions for multidisciplinary hospital staff. Responsible for analyzing and responding to public hospital tenders for medical materials, ensuring technical and economic compliance of proposals. Supported high-intensity, high-volume exercises in addition to hospital settings to drive awareness and adoption of solutions.
Budget Manager at Grupo Nossa Farmácia
January 1, 2019 - September 24, 2025
Managed a network of 60 pharmacies, supporting the growth of a more sustainable and profitable business. Developed value-added services including marketing strategies, home delivery, e-commerce, and nutrition programs. Engaged with new clients and guided them through the implementation of the company’s strategic solutions to drive growth and innovation. Led collaboration with institutional stakeholders and supported tender processes and market expansion initiatives.
Pharmacy Sales Consultant at Grupo Nossa Farmácia
January 1, 2019 - Present
Continued sales leadership across the pharmacy network, driving clinical demonstrations, strategic partnerships, and hospital-facing initiatives. Managed relationships with suppliers and customers, contributed to tender responses, and promoted clinical solutions to healthcare professionals in public and private settings.
Sales Representative & Product Manager at Grupo Nossa Farmácia
December 31, 2018 - September 24, 2025
Led clinical demonstrations, technical sales, and training for hospital teams; collaborated with institutional stakeholders; responsible for public tenders for medical devices; supported a network of 60 pharmacies; increased national brand presence.
Budget Manager at Grupo Nossa Farmácia
December 31, 2019 - September 24, 2025
Managed budgeting and financial planning for the group across Alentejo and Algarve; prepared financial reports and monitored spend to support growth.
Budget Manager at Speculum
June 20, 2019 - September 24, 2025
Managed public hospital tenders for medical materials, ensuring compliance with technical and financial requirements. Built a strong understanding of the Portuguese health care system and hospital procurement dynamics. Partnered with hospital stakeholders to deliver tailored solutions and foster long-term, value-driven relationships. Represented Samsung point-of-care equipment, delivering demos, training, and technical support to ensure adoption.
Sales Representative & Product Manager at Speculum
September 20, 2018 - September 24, 2025
Managed sales and territory development of gynecology and obstetric devices, consistently achieving objectives. Promoted clinical solutions to hospital decision-makers, aligning value with patient care priorities. Represented Samsung point-of-care equipment, delivering demos, training, and technical support to ensure adoption. Built strong relationships with multi-disciplinary hospital teams and deepened expertise in hospital procurement and therapeutic decision-making.
Sales Representative & Product Manager at Grupo Nossa Farmácia
January 1, 2018 - September 24, 2025
Represented Samsung point-of-care equipment in Portugal, including ultrasound machines and rapid diagnostic devices; conducted clinical demonstrations, technical sales, and operational training for hospital teams. Led public tender responses and collaborated with institutional stakeholders to ensure procurement of medical devices. Drove growth with data analysis and marketing initiatives, built client relationships and guided the rollout of strategic solutions.
Budget Manager at Grupo Nossa Farmácia
January 1, 2019 - September 24, 2025
Oversaw budgeting and financial planning for the group across Alentejo and Algarve; contributed to business strategy and cost optimization while aligning operations with growth targets.
Pharmacy Sales Consultant at Grupo Nossa Farmácia
July 1, 2019 - Present
Current role focusing on sales of medical devices, clinical demonstrations, and hospital team training; manages client relations and participates in tenders to supply medical materials; supports go-to-market actions and digital marketing efforts to drive growth.

Education

Medicinal Chemistry at Beira Interior University
January 1, 2011 - January 1, 2014
Medicinal Chemistry at Aveiro University
January 1, 2014 - January 1, 2016
Medical Chemistry at Beira Interior University
January 1, 2011 - January 1, 2014
Molecular Biomedicine at University of Aveiro
January 1, 2014 - January 1, 2016
Molecular Biomedicine at Aveiro University
January 1, 2014 - January 1, 2016
Medicinal Chemistry at Beira Interior University
January 1, 2011 - January 1, 2014
Bachelor's degree in Medicinal Chemistry at Beira Interior University
January 1, 2011 - December 31, 2014
Master's Degree in Medicinal Chemistry at Aveiro University
January 1, 2014 - December 31, 2016
Undergraduate Degree in Medical Chemistry at Beira Interior University
January 1, 2011 - December 31, 2014
Master's degree in Molecular Biomedicine at University of Aveiro
January 1, 2014 - December 31, 2016
Master's degree (Molecular Biomedicine) at Universidade de Aveiro
January 1, 2014 - January 1, 2016
Undergraduate degree in Medical Chemistry at Universidade da Beira Interior
January 1, 2011 - January 1, 2014
Master degree in Molecular Biomedicine at Aveiro University
January 1, 2015 - January 1, 2016
Undergraduate Degree in Medical Chemistry at Beira Interior University
January 1, 2011 - January 1, 2014
Bachelor of Science in Medical Chemistry at Beira Interior University
January 1, 2011 - January 1, 2014
Bachelor of Science in Medical Chemistry at Aveiro University
January 1, 2014 - January 1, 2016

Qualifications

Advanced Excel - Galileo
January 1, 2021 - September 24, 2025
Sales for Results - Basilaris
January 1, 2021 - September 24, 2025
Pharmaceutical Management - Jump Academy by Grupo Nossa Farmácia
January 1, 2020 - December 31, 2022
Master's Degree
January 11, 2030 - September 24, 2025
Licentiate Degree
January 11, 2030 - September 24, 2025
Advanced Excel - Galileo
January 1, 2021 - September 24, 2025
Sales for Results - Basilaris
January 1, 2021 - September 24, 2025
Pharmaceutical Management - Jump Academy by Grupo Nossa Farmácia
January 1, 2020 - January 1, 2022
Advanced Excel - Galileo
January 1, 2021 - September 24, 2025
Language Certifications
January 11, 2030 - September 24, 2025
Marketing Digital
January 1, 2024 - September 24, 2025
Advanced Excel
January 1, 2021 - September 24, 2025
Sales for Results
January 1, 2020 - January 1, 2022
Pharmaceutical Management
January 1, 2020 - January 1, 2022
Marketing Digital
January 1, 2024 - September 24, 2025
Advanced Excel
January 1, 2021 - September 24, 2025
Sales for Results
January 1, 2020 - January 1, 2022
Pharmaceutical Management
January 1, 2020 - September 24, 2025
Licentiate degree
January 11, 2030 - September 24, 2025

Industry Experience

Healthcare, Life Sciences, Professional Services, Manufacturing, Other, Retail, Consumer Goods