SEM & Digital Marketing Specialist with 6+ years of experience in Google Ads, Meta Ads, A/B testing, and performance optimization. Drove SEO improvements and achieved #1 ranking on Google Search for competitive keywords such as 'Work and Travel Jordan' and 'Work and Travel USA Jordan'—entirely through organic SEO. Increased website traffic by 54% via SEM strategy, keyword refinement, and full-funnel optimization. Improved organic applications and overall brand authority by aligning content with student search behavior, and consistently enhanced SEO performance. Produced high-quality video ads, social media campaigns, program graphics, and multi-channel assets; built press releases and seasonal strategies; weekly KPI reporting via Google Analytics to strengthen SEM/SEO initiatives.

Founder & Marketing Lead at RK Gaming Center

May 1, 2021 - November 1, 2021

Co-founded RK Gaming Center and led digital advertising efforts across Google Ads (Search, Display), Meta Ads, and a/b testing. Managed campaign planning, funnel optimization, lead generation, and cross-functional collaboration. Built and executed content calendars, engaged with communities, and tracked KPIs to drive growth.

Media Specialist at Project Create

January 1, 2023 - Present

Part-Time Remote Media Specialist focusing on multi-channel content production and digital marketing. Created and managed press releases, social media posts, and client campaigns; collaborated with cross-functional teams to align on strategy and KPI tracking.