Rashida Borsadwala

Available to hire

Hi, I’m Rashida. I’m a goal-oriented and impact-driven copywriter with a passion for turning ideas into stories that connect, engage, and deliver results.

About

Hi, I’m Rashida. I’m a goal-oriented and impact-driven copywriter with a passion for turning ideas into stories that connect, engage, and deliver results. I thrive in fast-paced environments across social, digital, and print, crafting messaging that resonates and moves people to action.

I’m driven by brand storytelling and converting briefs into clear, persuasive copy. I enjoy collaborating on pitch decks, content calendars, and campaigns for diverse brands, always aiming for measurable growth in engagement and followers.

  • Joined January 2026

Languages

  • EnglishAdvanced
  • HindiAdvanced
  • GujaratiAdvanced

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services

More experts in Abu Dhabi, United Arab Emirates

Projects · 1

Work experience· 4 roles

Senior Copywriter · The Small Big IdeaJul 2024 – Oct 2025 · 1 yr 4 mos

Managed social media content and strategy for Flipkart Wholesale (FKWS) and Amazon Firestick, driving engagement through compelling storytelling. Crafted SEO-friendly blogs for VOX Ceilings; curated vernacular push notifications for Swiggy to increase app engagement. Collaborated on pitches for Cavalry and Anker — winning Cavalry and its parent brand, Guardians. Worked on ad films for Swiggy Delivery partners to sell a delivery bag. Wrote a pitch for Swiggy Delivery Partner, understanding a different demographic of audience.

Junior Copywriter · Clevertil MumbaiNov 2023 – Jun 2024 · 8 mos

Developed and managed multiple social media calendars for diverse brands. Conceptualized creative ad copy and campaign ideas that enhanced engagement and reach across digital platforms. Led communications strategy for a leading septic-tank maintenance brand. Developed pitch decks and campaign copy for ZoomCar and Atria University’s Summer School campaigns. Created responsive search ads and blogs for a prominent career-counseling brand.

Junior Copywriter · CleverTisel MumbaiNov 2023 – Jun 2024 · 8 mos

Developed influencer scripts for the GSK Shingles campaign; crafted vernacular content for Breastfeeding Awareness Week and PCOS Awareness Month; created brand strategies for AGL and Edelweiss Mutual Funds; conceptualized pitch decks and campaign copy for ZoomCar and Atria University; supported Swiggy awareness initiatives.

Junior Copywriter · BrightBrain MumbaiApr 2023 – Oct 2023 · 7 mos

Certifications and awards

The Maddie's Award2026

Won the award for Policybazaar.ae campaign for Term Insurance

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