Available to hire
Hi, I’m Rashida. I’m a goal-oriented and impact-driven copywriter with a passion for turning ideas into stories that connect, engage, and deliver results. I thrive in fast-paced environments across social, digital, and print, crafting messaging that resonates and moves people to action.
I’m driven by brand storytelling and converting briefs into clear, persuasive copy. I enjoy collaborating on pitch decks, content calendars, and campaigns for diverse brands, always aiming for measurable growth in engagement and followers.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Hindi
Advanced
Gujarati
Advanced
Work Experience
Senior Copywriter at The Small Big Idea
July 1, 2024 - October 1, 2025Managed social media content and strategy for Flipkart Wholesale (FKWS) and Amazon Firestick, driving engagement through compelling storytelling. Crafted SEO-friendly blogs for VOX Ceilings; curated vernacular push notifications for Swiggy to increase app engagement. Collaborated on pitches for Cavalry and Anker — winning Cavalry and its parent brand, Guardians. Worked on ad films for Swiggy Delivery partners to sell a delivery bag. Wrote a pitch for Swiggy Delivery Partner, understanding a different demographic of audience.
Junior Copywriter at CleverTisel Mumbai
November 1, 2023 - June 1, 2024Developed influencer scripts for the GSK Shingles campaign; crafted vernacular content for Breastfeeding Awareness Week and PCOS Awareness Month; created brand strategies for AGL and Edelweiss Mutual Funds; conceptualized pitch decks and campaign copy for ZoomCar and Atria University; supported Swiggy awareness initiatives.
Junior Copywriter at BrightBrain Mumbai
April 1, 2023 - October 1, 2023Created mainline and digital campaigns for PolicyBazaar, Great White, and KidZania; drafted client pitches and campaign copy, earning strong client appreciation. Developed pitch decks and campaign copy for ZoomCar and Atria University Summer School campaigns; created responsive search ad content and blog content for key brands.
Junior Copywriter at Clevertil Mumbai
November 1, 2023 - June 30, 2024Developed and managed multiple social media calendars for diverse brands. Conceptualized creative ad copy and campaign ideas that enhanced engagement and reach across digital platforms. Led communications strategy for a leading septic-tank maintenance brand. Developed pitch decks and campaign copy for ZoomCar and Atria University’s Summer School campaigns. Created responsive search ads and blogs for a prominent career-counseling brand.
Education
Qualifications
The Maddie's Award
January 14, 2026 - January 14, 2026Won the award for Policybazaar.ae campaign for Term Insurance
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services
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