I’m a performance-driven marketing and sales professional with a track record in B2B marketing, campaign execution, and revenue growth. I excel at developing multi-channel campaigns across email, paid media, and social platforms, and I’m proficient with CRM and marketing automation tools like HubSpot, Apollo, Google Ads, and Meta Ads Manager. I thrive when collaborating cross-functionally with sales, operations, and product teams to optimize pipeline efficiency and deliver measurable business impact. I’m passionate about building strong brand identities, creating compelling content, and driving online visibility that translates into tangible results.

REZWAAN ATHEMADNIA

I’m a performance-driven marketing and sales professional with a track record in B2B marketing, campaign execution, and revenue growth. I excel at developing multi-channel campaigns across email, paid media, and social platforms, and I’m proficient with CRM and marketing automation tools like HubSpot, Apollo, Google Ads, and Meta Ads Manager. I thrive when collaborating cross-functionally with sales, operations, and product teams to optimize pipeline efficiency and deliver measurable business impact. I’m passionate about building strong brand identities, creating compelling content, and driving online visibility that translates into tangible results.

Available to hire

I’m a performance-driven marketing and sales professional with a track record in B2B marketing, campaign execution, and revenue growth. I excel at developing multi-channel campaigns across email, paid media, and social platforms, and I’m proficient with CRM and marketing automation tools like HubSpot, Apollo, Google Ads, and Meta Ads Manager.

I thrive when collaborating cross-functionally with sales, operations, and product teams to optimize pipeline efficiency and deliver measurable business impact. I’m passionate about building strong brand identities, creating compelling content, and driving online visibility that translates into tangible results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Digital Marketing Specialist at Perry Media, Hyderabad, India
July 1, 2025 - July 1, 2025
Managed social media accounts for multiple restaurant clients, creating and scheduling engaging content on Instagram. Planned and edited short-form videos with Canva and CapCut to boost brand visibility and engagement. Developed and executed social media strategies to increase follower growth, reach, and customer engagement. Monitored performance and engagement metrics via Instagram Insights to optimise content and improve ROI on both organic and paid campaigns.
Product Marketing Executive at Telebu Communications, Hyderabad, India
March 1, 2024 - March 1, 2024
Executed multi-channel B2B campaigns across email, paid, and social platforms, increasing lead-to-opportunity conversion by 40%. Optimised HubSpot workflows and CRM automation, improving email engagement by 35% and lead nurturing efficiency. Integrated ZoomInfo and Apollo.io into CRM pipelines, enhancing lead targeting and qualification by 30%. Conducted cold email campaigns using Apollo.io, generating new leads and expanding the client pipeline by 13.3%. Developed Tableau dashboards to monitor KPIs, ROI, and pipeline metrics for internal and client reporting. Collaborated with Sales, RevOps, and Product teams to align campaigns with revenue goals and support sales enablement. Coordinated webinars, created marketing collateral, and managed vendor relationships across the EMEA region to drive brand awareness and client engagement.
Product Marketing Executive at Telebu Communications LLTD
December 1, 2022 - March 31, 2024
Managed multi-platform social media campaigns promoting product adoption and driving a 30% increase in user engagement. Created digital content for Google Ads, LinkedIn, and Facebook, optimizing for lead generation and brand visibility. Analyzed social media metrics with Hootsuite and Google Analytics to refine strategies. Collaborated on recruitment campaigns attracting top talent and supporting employer branding. Led customer retention efforts through targeted email marketing and personalized communications.
Social Media Strategist & Content Writer at Telebu Communications, Hyderabad, India
December 1, 2021 - December 1, 2021
Planned and executed social ad campaigns (Pinterest, Meta) to boost brand visibility and drive a 25% increase in lead generation. Optimised paid media targeting strategies to improve audience reach and reduce CPC by 20%. Monitored and optimised campaign performance using Google Analytics and HubSpot, adapting strategies in real time to boost engagement and visibility. Created data-driven, SEO-optimised content and creative campaigns, increasing followers, brand awareness, and client retention by 15%.
Marketing Specialist at Telebu Communications LLTD
September 1, 2021 - November 30, 2022
Produced social media and blog content aligned with brand voice to appeal to target talent pools. Developed corporate culture promotion strategies through storytelling highlighting employee experiences and company values. Increased candidate engagement by creating targeted content for diverse audiences across social channels and recruitment platforms. Collaborated with design teams to boost social media engagement rates by 25%. Managed and optimized campaigns using Sprout Social and Hootsuite, tracking key metrics to adjust strategies.
Co-Founder/Marketing Operations & Growth Lead at Marefath, Hyderabad, India
February 1, 2021 - November 6, 2025
Co-founded and managed marketing and growth operations for a custom resin products business. Developed and executed digital marketing campaigns using Google Ads, Meta Ads, and HubSpot, increasing lead generation and online visibility. Built and managed an Instagram presence from scratch, growing to 1K+ engaged followers and driving consistent sales through Instagram Marketplace. Created and maintained brand identity, including product photography, content creation, and social media strategy.
Co-Founder & Chief Marketing Officer at Marefath Co.
February 1, 2021 - June 2, 2024
Co-founded a premium lifestyle brand specializing in handcrafted resin products, focusing on building a compelling brand story and social media presence. Managed social media channels to increase organic engagement by 200%. Developed and executed paid social campaigns on Facebook, Instagram, and Pinterest with a 3x ROAS. Collaborated with design and content teams to produce visual assets aligned with brand identity. Increased brand awareness and community engagement through targeted content, leading to a 15% increase in international sales.
Social Media Strategist & Content Writer at Telebu Communications LLTD
August 1, 2020 - August 31, 2021
Executed social media strategies, managing content calendars and increasing follower base by 20%. Produced engaging copy for social posts, blogs, and newsletters to enhance brand presence and support recruitment marketing. Utilized tools like Hootsuite and Sprinklr to schedule, monitor, and optimize content for maximum engagement. Increased lead generation through targeted paid campaigns and reduced CPC by 20%. Collaborated to highlight company values and culture attracting candidates.
Human Resource Intern at Raw Pressery PVT LTD
March 1, 2020 - May 31, 2020
Processed candidate applications using Zoho & Keka HR. Collaborated on HR projects including training program development and improving communication channels. Utilized Microsoft Office Suite for record keeping and data management. Assisted in administering performance reviews by gathering feedback and compiling reports.

Education

Masters In Business Administration at Symbiosis Skills & Professional University, Pune, India
January 1, 2022 - December 31, 2024
Bachelor in Business Administration at Villa Marie Degree College for Women, Osmania University, India
January 1, 2017 - December 31, 2020
MBA, Human Resource Management at Symbiosis Skills & Professional University, Pune, India
January 1, 2022 - January 1, 2024
BBA, Human Resource Management at Osmania University, Hyderabad, India
January 1, 2017 - January 1, 2020

Qualifications

Google Data Analytics Professional Certificate
January 1, 2022 - December 31, 2022
Google Ads Certification: Google Skillshop
January 1, 2022 - December 31, 2022
Business Analytics-Upgrad Campus
January 11, 2030 - June 26, 2025
Google Data Analytics Professional Certificate
January 1, 2025 - November 6, 2025
Google Ads Certification
January 1, 2025 - November 6, 2025
Product Marketing
January 1, 2023 - November 6, 2025
Business Analytics
January 1, 2022 - November 6, 2025

Industry Experience

Consumer Goods, Telecommunications, Professional Services, Retail, Software & Internet, Media & Entertainment