I am a marketing professional with strong experience in different and scaling marketing systems in in-house environments across e-commerce, logistics, and B2C. My core strength is a system-level approach to marketing: strategy, prioritization, analytics, and alignment with sales and business objectives. I have worked at different levels of responsibility from hands-on analytical roles to Head of Marketing positions which allows me to quickly understand both execution details and high-level decision-making. English is my working business language. All analytics, performance reporting, and management-level summaries in my previous roles were prepared in English, using standard international marketing terminology and metrics (KPIs, funnels, CPL, CAC, ROI). My experience is primarily written communication, which ensures accuracy, clarity, and consistency in reporting and decision-making. I also work daily with English-language tools and platforms (advertising systems, analytics, CRM, dashboards). I am used to joining projects mid-stream, taking ownership without long onboarding, and operating under budget constraints, deadlines, and revenue pressure. My experience is transferable across markets, as it is built on universal marketing fundamentals rather than local specifics. I am interested in contributing my experience to a team that values structured thinking, measurable results, and marketing as a business function rather than a set of isolated channels.

ILLIA MITKO

I am a marketing professional with strong experience in different and scaling marketing systems in in-house environments across e-commerce, logistics, and B2C. My core strength is a system-level approach to marketing: strategy, prioritization, analytics, and alignment with sales and business objectives. I have worked at different levels of responsibility from hands-on analytical roles to Head of Marketing positions which allows me to quickly understand both execution details and high-level decision-making. English is my working business language. All analytics, performance reporting, and management-level summaries in my previous roles were prepared in English, using standard international marketing terminology and metrics (KPIs, funnels, CPL, CAC, ROI). My experience is primarily written communication, which ensures accuracy, clarity, and consistency in reporting and decision-making. I also work daily with English-language tools and platforms (advertising systems, analytics, CRM, dashboards). I am used to joining projects mid-stream, taking ownership without long onboarding, and operating under budget constraints, deadlines, and revenue pressure. My experience is transferable across markets, as it is built on universal marketing fundamentals rather than local specifics. I am interested in contributing my experience to a team that values structured thinking, measurable results, and marketing as a business function rather than a set of isolated channels.

Available to hire

I am a marketing professional with strong experience in different and scaling marketing systems in in-house environments across e-commerce, logistics, and B2C. My core strength is a system-level approach to marketing: strategy, prioritization, analytics, and alignment with sales and business objectives. I have worked at different levels of responsibility from hands-on analytical roles to Head of Marketing positions which allows me to quickly understand both execution details and high-level decision-making. English is my working business language. All analytics, performance reporting, and management-level summaries in my previous roles were prepared in English, using standard international marketing terminology and metrics (KPIs, funnels, CPL, CAC, ROI). My experience is primarily written communication, which ensures accuracy, clarity, and consistency in reporting and decision-making. I also work daily with English-language tools and platforms (advertising systems, analytics, CRM, dashboards). I am used to joining projects mid-stream, taking ownership without long onboarding, and operating under budget constraints, deadlines, and revenue pressure. My experience is transferable across markets, as it is built on universal marketing fundamentals rather than local specifics. I am interested in contributing my experience to a team that values structured thinking, measurable results, and marketing as a business function rather than a set of isolated channels.

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Language

English
Advanced
Russian
Fluent
Ukrainian
Fluent

Work Experience

Head of Marketing at Lubo Group
January 1, 2025 - Present
Reduced CPL by 30–60% and doubled lead volume across multiple projects without increasing budgets. Scaled Meta & Google Ads with 60%+ qualified traffic and <30% fake leads. Implemented full-funnel analytics and automated reporting for faster optimisation.
Head of Alternative Lead Generation at Synergy
January 1, 2024 - Present
Built a scalable late-stage demand capture channel targeting high-intent users at the final decision stage. Achieved ~$60K deal size with ~$350 CAC and ~14-day sales cycle. Systematized and scaled experimental acquisition into a predictable sales channel.
Owner at My own logistic business
January 1, 2023 - January 1, 2025
Founded and scaled a logistics business to 150+ active B2B clients. Built systems for client acquisition, service delivery, and financial control, enabling stable passive income. Optimised internal processes to minimise operational involvement while maintaining service quality.
Head of Digital Marketing at RoyalHouse Development
January 1, 2025 - Present
Digital start of 'Park Royal' project. 240+ Leads per month. $50 per lead. SQL 70%. Implemented full-funnel analytics and automated reporting for faster optimisation.
Marketer at NDA
January 1, 2026 - Present
Built a GTM (Go-to-Market) strategy. Successfully made pitchdeck for the 3rd-party investors. Built analytic and forecast system based on Power BI.

Education

Bachelor's Degree in Marketing at State University of Telecommunications in Kiyv
January 1, 2022 - January 1, 2026

Qualifications

Google Ads Certificates
January 11, 2030 - April 8, 2026

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