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Creative leader and art professional with 20+ years crafting impactful campaigns across branding, shopper marketing, content creation, and experiential work—spanning Brazil, the UK, and the USA. Known for building pitch-winning concepts and leading teams to deliver on-time, on-budget creative that strengthens brand standards. Works across traditional, digital, social, and in-store environments, partnering with agencies and internal teams alike. Experience includes leading rebrands and multi-channel campaigns for national and regional clients, managing creative production pipelines, and developing award-winning in-store and point-of-purchase experiences.…Creative leader and art professional with 20+ years crafting impactful campaigns across branding, shopper marketing, content creation, and experiential work—spanning Brazil, the UK, and the USA. Known for building pitch-winning concepts and leading teams to deliver on-time, on-budget creative that strengthens brand standards. Works across traditional, digital, social, and in-store environments, partnering with agencies and internal teams alike. Experience includes leading rebrands and multi-channel campaigns for national and regional clients, managing creative production pipelines, and developing award-winning in-store and point-of-purchase experiences.

Peter Ratcliffe

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Creative leader and art professional with 20+ years crafting impactful campaigns across branding, shopper marketing, content creation, and experiential work—spanning Brazil, the UK, and the USA. Known for building pitch-winning concepts and leading teams to deliver on-time, on-budget creative that strengthens brand standards. Works across traditional, digital, social, and in-store environments, partnering with agencies and internal teams alike. Experience includes leading rebrands and multi-channel campaigns for national and regional clients, managing creative production pipelines, and developing award-winning in-store and point-of-purchase experiences.…Creative leader and art professional with 20+ years crafting impactful campaigns across branding, shopper marketing, content creation, and experiential work—spanning Brazil, the UK, and the USA. Known for building pitch-winning concepts and leading teams to deliver on-time, on-budget creative that strengthens brand standards. Works across traditional, digital, social, and in-store environments, partnering with agencies and internal teams alike. Experience includes leading rebrands and multi-channel campaigns for national and regional clients, managing creative production pipelines, and developing award-winning in-store and point-of-purchase experiences.

Available to hire

Creative leader and art professional with 20+ years crafting impactful campaigns across branding, shopper marketing, content creation, and experiential work—spanning Brazil, the UK, and the USA. Known for building pitch-winning concepts and leading teams to deliver on-time, on-budget creative that strengthens brand standards.

Works across traditional, digital, social, and in-store environments, partnering with agencies and internal teams alike. Experience includes leading rebrands and multi-channel campaigns for national and regional clients, managing creative production pipelines, and developing award-winning in-store and point-of-purchase experiences.

Skills

Branding

Leadership

Experience Level

Branding

Expert

Leadership

Expert

Language

English

Fluent

Portuguese

Fluent

Work Experience

Associate Creative Director at Hilltop Grocery Advertising

February 1, 2022 - March 1, 2025

Oversaw conceptual and artistic direction for O’Neill Vitner’s portfolio, including digital, social, and in-store POS campaigns. Managed creative production pipelines to ensure on-time, on-budget delivery across multiple concurrent campaigns.

Freelance Creative Director/Art Director at Freelance (Remote/Hybrid)

December 1, 2019 - Present

Provided creative development for clients including Friedrich, Rheem, Sure Comfort, Ruud, and Russell in partnership with JLL Design. Developed pitch-winning concepts for The Home Depot Veterans and Friedrich's NYC Summer campaign with JLL Design. Created and produced Allstate's first-ever in-house advertising campaign, delivering cost savings while maintaining brand standards. Led rebrand and multi-channel marketing campaigns for Tangled Roots Brewery and Starved Rock Wood Products to increase market visibility. Managed creative across multiple additional agencies and clients, including Fingerpaint, DVK, Bandwagon, Public Label Agency, Siebel Institute of Technology, and Revv Aviation.

Associate Creative Director at Leo Burnett

March 1, 2015 - February 1, 2019

Led creative development for digital utilities, promotional content, and entertainment campaigns across multiple Philip Morris brands. Directed print, digital, direct mail, in-store, product innovation, and packaging initiatives. Collaborated on high-profile campaigns and pitches for Fortune 500 brands.

Associate Creative Director at VSA Partners

January 1, 2013 - March 1, 2015

Recruited to establish and lead VSA's new shopper marketing department, expanding agency capabilities for CPG clients. Led cross-functional teams to deliver cohesive brand experiences across touchpoints, bridging brand and retail environments. Collaborated on integrated campaigns for Bison Council and Checkers/Rally's Burgers, and supported Goose Island Brewery’s complete rebrand.

Sr. Art Director at Saatchi & Saatchi X

November 1, 2011 - December 1, 2012

Served as Lead Art Director in scale programs for P&G brands within North America's Walmart ecosystem. Created high-impact in-store experiences to drive conversion at the point of purchase and generate social buzz, winning awards. Collaborated closely with engineers and retail partners to develop innovative merchandising solutions.

Art Director at Rede106

April 1, 2007 - August 1, 2010

Ideated and art directed pitch-winning concepts for 89fm Rock Radio, OSESP (São Paulo Symphonic Orchestra), and Movement Fitness equipment. Led art direction and design for Reebok Sports Club, Levi's, and OSESP brands. Collaborated on campaign initiatives for Votorantim Group, Cidade Jardim Mall, Cacau Show, and Cachaça Sagatiba. Worked across categories including luxury retail, fitness, entertainment, and consumer goods.