I’m a performance & growth marketing specialist based in Varna, Bulgaria, with 6+ years of experience running full-funnel digital campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads. I focus on audience targeting, retargeting funnels, and conversion optimization to help brands grow while improving measurable results like CTR, CPA, CPC, and overall efficiency. I also enjoy combining marketing strategy with strong creative execution—working closely with design, content, and sales teams to keep messaging consistent across the funnel. Alongside hands-on campaign management, I integrate AI-powered workflows to speed up planning, creative production, and reporting, and I support freelancers and companies with end-to-end campaign builds from testing to scaling.…

Raya Sultanova

I’m a performance & growth marketing specialist based in Varna, Bulgaria, with 6+ years of experience running full-funnel digital campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads. I focus on audience targeting, retargeting funnels, and conversion optimization to help brands grow while improving measurable results like CTR, CPA, CPC, and overall efficiency. I also enjoy combining marketing strategy with strong creative execution—working closely with design, content, and sales teams to keep messaging consistent across the funnel. Alongside hands-on campaign management, I integrate AI-powered workflows to speed up planning, creative production, and reporting, and I support freelancers and companies with end-to-end campaign builds from testing to scaling.…

Available to hire

I’m a performance & growth marketing specialist based in Varna, Bulgaria, with 6+ years of experience running full-funnel digital campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads. I focus on audience targeting, retargeting funnels, and conversion optimization to help brands grow while improving measurable results like CTR, CPA, CPC, and overall efficiency.

I also enjoy combining marketing strategy with strong creative execution—working closely with design, content, and sales teams to keep messaging consistent across the funnel. Alongside hands-on campaign management, I integrate AI-powered workflows to speed up planning, creative production, and reporting, and I support freelancers and companies with end-to-end campaign builds from testing to scaling.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
German
Intermediate

Work Experience

Performance Marketing Specialist at Artvent ltd
April 1, 2022 - Present
Developed and implemented full-funnel digital marketing strategies across Meta (Facebook & Instagram), driving brand growth and audience engagement. Managed campaigns end-to-end from audience targeting and creative direction to budgeting, testing, and scaling. Built and executed retargeting funnels to increase conversions and long-term customer value. Collaborated with design, content, and sales teams to ensure consistent and impactful brand messaging. Monitored key KPIs (CTR, CPA, CPC) using analytics tools and applied data-driven optimizations.
Digital Marketing Specialist at Central Consulting Company Ltd, Bulgaria
September 1, 2020 - February 28, 2022
Planned and built advertising campaigns on Facebook Business Manager and Instagram. Managed and maintained content across Facebook pages, Instagram and TikTok accounts, and WordPress pages. Created and managed interactive social content such as blogs and online store materials. Analyzed results, created reports, and optimized advertising campaigns.
Digital Marketing Specialist (Freelance) at Freelance
January 1, 2020 - Present
Planned and executed full-funnel digital marketing strategies for clients across Google Ads, Meta (Facebook & Instagram), TikTok Ads, and email marketing. Managed campaigns end-to-end, including audience targeting, creative direction, budgeting, testing, and scaling. Built retargeting funnels and strategies to improve conversions and customer value. Collaborated with clients’ design, content, and sales teams to maintain consistent brand messaging. Tracked performance using analytics and optimized based on results; also managed social and website assets including Facebook pages, Instagram accounts, and WordPress pages.

Education

Master's degree in International Finance at Varna Free University "Chernorizets Hrabar"
January 1, 2009 - January 1, 2010
Bachelor's degree in International Economic Relations at Varna Free University "Chernorizets Hrabar"
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail