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Hi, I’m Raya Sultanova, a Varna-based digital marketing professional focused on Meta & Google Ads, social media strategy, and performance marketing for events and arts. I build and optimize full-funnel campaigns across Meta platforms, plan retargeting funnels, and collaborate with design, content and sales teams to ensure consistent brand messaging and measurable growth. I thrive on turning data into action—monitoring core metrics, conducting tests, and applying insights to drive conversions and long-term customer value. I enjoy partnering with cross-functional teams to craft compelling stories and scalable marketing programs that deliver results for clients and organizations in Bulgaria and beyond.…Hi, I’m Raya Sultanova, a Varna-based digital marketing professional focused on Meta & Google Ads, social media strategy, and performance marketing for events and arts. I build and optimize full-funnel campaigns across Meta platforms, plan retargeting funnels, and collaborate with design, content and sales teams to ensure consistent brand messaging and measurable growth. I thrive on turning data into action—monitoring core metrics, conducting tests, and applying insights to drive conversions and long-term customer value. I enjoy partnering with cross-functional teams to craft compelling stories and scalable marketing programs that deliver results for clients and organizations in Bulgaria and beyond.

Raya Sultanova

Marketer, Marketing Strategist, Product Marketer, +6

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Hi, I’m Raya Sultanova, a Varna-based digital marketing professional focused on Meta & Google Ads, social media strategy, and performance marketing for events and arts. I build and optimize full-funnel campaigns across Meta platforms, plan retargeting funnels, and collaborate with design, content and sales teams to ensure consistent brand messaging and measurable growth. I thrive on turning data into action—monitoring core metrics, conducting tests, and applying insights to drive conversions and long-term customer value. I enjoy partnering with cross-functional teams to craft compelling stories and scalable marketing programs that deliver results for clients and organizations in Bulgaria and beyond.…Hi, I’m Raya Sultanova, a Varna-based digital marketing professional focused on Meta & Google Ads, social media strategy, and performance marketing for events and arts. I build and optimize full-funnel campaigns across Meta platforms, plan retargeting funnels, and collaborate with design, content and sales teams to ensure consistent brand messaging and measurable growth. I thrive on turning data into action—monitoring core metrics, conducting tests, and applying insights to drive conversions and long-term customer value. I enjoy partnering with cross-functional teams to craft compelling stories and scalable marketing programs that deliver results for clients and organizations in Bulgaria and beyond.

Available to hire

Hi, I’m Raya Sultanova, a Varna-based digital marketing professional focused on Meta & Google Ads, social media strategy, and performance marketing for events and arts. I build and optimize full-funnel campaigns across Meta platforms, plan retargeting funnels, and collaborate with design, content and sales teams to ensure consistent brand messaging and measurable growth.

I thrive on turning data into action—monitoring core metrics, conducting tests, and applying insights to drive conversions and long-term customer value. I enjoy partnering with cross-functional teams to craft compelling stories and scalable marketing programs that deliver results for clients and organizations in Bulgaria and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

German

Intermediate

Work Experience

Performance Marketing Specialist at Artvent

April 1, 2022 - Present

Develop and execute full-funnel digital marketing and growth strategies across Meta (Facebook & Instagram) and TikTok, with a focus on performance, brand growth, audience development, and revenue impact. Manage paid social campaigns end-to-end — from strategy, audience segmentation, creative direction, budgeting, testing, and optimization to scaling high-performing campaigns. Build and optimize conversion-focused funnels, including prospecting, retargeting, and remarketing strategies designed to increase sales, improve customer acquisition efficiency, and drive long-term customer value. Lead the development of TikTok advertising as a growth channel, including Business Center setup, campaign structure, creative testing, audience strategy, and performance optimization. Implement AI-assisted workflows to improve marketing efficiency, campaign planning, creative ideation, reporting, analysis, and day-to-day operational processes. Collaborate closely with design, content, sales, and organizational teams to ensure consistent brand positioning, effective campaign execution, and alignment between marketing objectives and business goals. Monitor and analyze key performance metrics including CTR, CPC, CPA, ROAS, conversion rate, and audience engagement, applying data-driven insights to continuously improve campaign performance and growth outcomes.

Digital Marketing Specialist at Central Consulting Company ltd

September 1, 2020 - February 28, 2022

Plans and builds advertising campaigns on Facebook Business Manager and Instagram; Manages and maintains content: Facebook pages, Instagram accounts; Creates and manages interactive content for social networks, blogs and online stores; Analyze, create reports and optimize advertising campaigns.

Digital Marketing Specialist at Freelance

January 1, 2020 - Present

Creates and implements marketing strategies; Plans and builds digital campaigns: Google Ads, Facebook, Instagram, YouTube, Email marketing; Manages and maintains Facebook pages, Instagram accounts, Wordpress pages and Woocommerce stores; Creates and manages interactive content for social networks, blogs and online stores.

Sales Specialist at Intercom Group OOD

January 1, 2015 - December 31, 2019

Active search for new customers; Processing of customer inquiries and requests; Analysis of the realized volumes by clients; Monitoring and reporting of all commercial documents accompanying the transactions.

Sales Assistant in marketing department at KOSER AD

January 1, 2011 - December 31, 2015

Trade in auto parts; Marketing analysis; Preparation of reports, offers and requests; Keeping business correspondence; Work with financial and administrative documents; Organization of international transport.