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I am a marketing and sales professional with a passion for building brands and driving growth. I blend data-driven decision-making with creative storytelling to fuel revenue and demand generation across international markets. My experience spans B2B SaaS, data quality, insurance, logistics, and financial services, and I thrive on leading cross-functional teams to deliver high-impact results. I am skilled at shaping go-to-market strategy, building scalable marketing programs, and aligning sales, product, and marketing to optimize pipeline velocity. I enjoy mentoring teams, embracing ABM and inbound methodologies, and delivering measurable business outcomes through multi-channel campaigns.…I am a marketing and sales professional with a passion for building brands and driving growth. I blend data-driven decision-making with creative storytelling to fuel revenue and demand generation across international markets. My experience spans B2B SaaS, data quality, insurance, logistics, and financial services, and I thrive on leading cross-functional teams to deliver high-impact results. I am skilled at shaping go-to-market strategy, building scalable marketing programs, and aligning sales, product, and marketing to optimize pipeline velocity. I enjoy mentoring teams, embracing ABM and inbound methodologies, and delivering measurable business outcomes through multi-channel campaigns.

Raza Shahid

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a marketing and sales professional with a passion for building brands and driving growth. I blend data-driven decision-making with creative storytelling to fuel revenue and demand generation across international markets. My experience spans B2B SaaS, data quality, insurance, logistics, and financial services, and I thrive on leading cross-functional teams to deliver high-impact results. I am skilled at shaping go-to-market strategy, building scalable marketing programs, and aligning sales, product, and marketing to optimize pipeline velocity. I enjoy mentoring teams, embracing ABM and inbound methodologies, and delivering measurable business outcomes through multi-channel campaigns.…I am a marketing and sales professional with a passion for building brands and driving growth. I blend data-driven decision-making with creative storytelling to fuel revenue and demand generation across international markets. My experience spans B2B SaaS, data quality, insurance, logistics, and financial services, and I thrive on leading cross-functional teams to deliver high-impact results. I am skilled at shaping go-to-market strategy, building scalable marketing programs, and aligning sales, product, and marketing to optimize pipeline velocity. I enjoy mentoring teams, embracing ABM and inbound methodologies, and delivering measurable business outcomes through multi-channel campaigns.

Available to hire

I am a marketing and sales professional with a passion for building brands and driving growth. I blend data-driven decision-making with creative storytelling to fuel revenue and demand generation across international markets. My experience spans B2B SaaS, data quality, insurance, logistics, and financial services, and I thrive on leading cross-functional teams to deliver high-impact results.

I am skilled at shaping go-to-market strategy, building scalable marketing programs, and aligning sales, product, and marketing to optimize pipeline velocity. I enjoy mentoring teams, embracing ABM and inbound methodologies, and delivering measurable business outcomes through multi-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Marketing at Data Ladder Inc.

March 1, 2025 - Present

Leading global marketing strategy to drive pipeline growth, brand authority, and multi-channel demand across public institutions, BFSI, and manufacturing. Spearheading ABM, content, events, SEO/SEM, and marketing automation initiatives. Partnering with sales and product to ensure go-to-market alignment and revenue impact.

Fractional Head of Marketing & Sales at Catalect Inc.

August 1, 2024 - February 28, 2025

Led MQL to SQL conversion strategy and pipeline acceleration. Represented the company at conferences across GCC and U.S. Directed webinars, podcasts, and marketing collateral development.

Director Marketing at qordata Inc.

March 1, 2023 - July 31, 2024

Managed an 8-person marketing and 6-member SDR team. Built inbound engine via digital channels and marketing automation. Orchestrated U.S. event strategy and webinar execution. Created and enforced SOPs for marketing and sales alignment.

Senior Sales Specialist at The NPD Group dba Data Ladder LLC

October 1, 2020 - Present

Led inbound sales for the U.S. and managed a 4-member team. Delivered demos, closed large enterprise deals, including a $75K U.S. state deal. Acted as CRM admin and coordinated partner channels. Contributed to product roadmap and received internal certifications and awards.

Senior Manager Marketing & Sales at QuickStart Technologies

January 1, 2019 - October 1, 2020

Built a $2M+ marketing pipeline in under 6 months. Led integrated marketing (SEO, PPC, social, content, email). Aligned product, sales, and marketing through SOPs and CRM automation. Received CEO Award for outstanding contribution.

Senior Marketing Manager at 360factors Inc.

January 1, 2017 - December 31, 2018

Scaled inbound leads from zero to 70+/quarter. Owned end-to-end digital campaigns, CRM, webinars, and social strategy. Managed budgets, KPIs, and performance analytics. Supported global GTM strategy, lead gen, and product positioning.

Marketing Manager at 360factors Inc.

June 1, 2015 - December 31, 2016

Senior Sales Manager at AsiaCare Health & Life Insurance Company Ltd

August 1, 2014 - June 30, 2015

Managed corporate sales strategy and team performance. Delivered high-value client presentations and closed institutional deals. Led staff hiring, training, and sales enablement.

Key Account Manager at BSL Group Pvt. Ltd.

February 1, 2013 - July 31, 2014

Managed fleet operations and logistics for Nestlé Waters, Syngenta, and others. Drove operational efficiencies, audits, KPIs, and customer strategy. Implemented SOPs for distribution, pricing, and cost control.

Marketing Executive at Pegasus Consultancy Pvt. Ltd

December 1, 2008 - January 31, 2013

Led international B2B exhibition marketing across energy, food, and engineering sectors. Managed sponsorships, media planning, content creation, and PR. Coordinated global partnerships, B2B matchmaking, and event logistics.

Team Manager, Auto Ijara at Dubai Islamic Bank, Pakistan

October 1, 2007 - November 30, 2008

Achieved the first sale for DIB in Pakistan and highest sales achiever for Q2 2008. Top sales performer and team lead for auto finance unit.

Team Manager, Autos at United Bank Limited, Pakistan

June 1, 2005 - September 30, 2007

Achieved highest quarterly sales in 2006 and 2007. Managed a sales team and executed promotional campaigns.