I am a full-stack marketer; creative with data-driven criticism

Reagan Payne

I am a full-stack marketer; creative with data-driven criticism

Available to hire

I am a full-stack marketer; creative with data-driven criticism

Work Experience

Lead Marketing Strategist at Fox Sports (NASCAR)
August 1, 2019 - August 1, 2019
Sold $1M Coca-Cola 600 campaign to C-suite board. Conducted primary and secondary research to develop project strategies.
Communications Lead at Fusion Now
November 1, 2025 - November 1, 2025
Reduced cost per conversion by 80% (and counting). Consulted on 200+ weekly creative assets. Managed high-value industry PR + B2B relationships. Led teams of 8+ across 3 departments to cut production costs by 50%.
Marketing Partner at The Success Smith
May 1, 2024 - November 26, 2025
Strategized and executed entire high revenue funnel generation funnels. Improved overall user experience (increasing sales conversion rates by 40%). Resolved technical and creative road blocks swiftly to maintain GTM momentum.
Marketing Manager at All Fired Up
November 1, 2020 - November 1, 2020
Increased monthly revenue by 30%; created sales strategies for stocked products; organized promotional events and coordinated traditional and digital advertising.
Communications Leader at Fusion Now
November 1, 2025 - November 1, 2025
Reduced cost per conversion by 80% (and counting); consulted on 200+ weekly creative assets; managed high-value industry PR and B2B relationships; led teams across 3 departments to cut production costs by 50%.

Education

Bachelor of Arts in Advertising at The University of Alabama, College of Communications and Information Sciences
August 20, 2016 - August 20, 2019
Bachelor of Arts in Advertising at The University of Alabama, College of Communications and Information Sciences
August 1, 2016 - August 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet