I am a full-stack marketer; creative with data-driven criticism

Reagan Payne

I am a full-stack marketer; creative with data-driven criticism

Available to hire

I am a full-stack marketer; creative with data-driven criticism

Work Experience

Communications Leader at Fusion Now
November 1, 2025 - November 1, 2025
Reduced cost per conversion by 80% (and counting); consulted on 200+ weekly creative assets; managed high-value industry PR and B2B relationships; led teams across 3 departments to cut production costs by 50%.
Communications Lead at Fusion Now
November 1, 2025 - November 1, 2025
Reduced cost per conversion by 80% (and counting). Consulted on 200+ weekly creative assets. Managed high-value industry PR + B2B relationships. Led teams of 8+ across 3 departments to cut production costs by 50%.
Marketing Partner at The Success Smith
May 1, 2024 - November 26, 2025
Strategized and executed entire high revenue funnel generation funnels. Improved overall user experience (increasing sales conversion rates by 40%). Resolved technical and creative road blocks swiftly to maintain GTM momentum.
Marketing Manager at All Fired Up
November 1, 2020 - November 1, 2020
Increased monthly revenue by 30%; created sales strategies for stocked products; organized promotional events and coordinated traditional and digital advertising.
Lead Marketing Strategist at Fox Sports (NASCAR)
August 1, 2019 - August 1, 2019
Sold $1M Coca-Cola 600 campaign to C-suite board. Conducted primary and secondary research to develop project strategies.

Education

Bachelor of Arts in Advertising at The University of Alabama, College of Communications and Information Sciences
August 20, 2016 - August 20, 2019
Bachelor of Arts in Advertising at The University of Alabama, College of Communications and Information Sciences
August 1, 2016 - August 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet