Available to hire
Hi, I’m Rebeca Lara Ortega, a junior advertising creative focused on branding, storytelling, and digital content. I enjoy turning ideas into visually compelling campaigns and web projects, with a knack for crafting cohesive brand narratives.
I bring agency experience in managing social media campaigns, designing graphic content, and using metrics to optimize SEO/SEM and engagement across platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
German
Beginner
Work Experience
Market research analyst at Zuplyit
May 30, 2025 - July 21, 2025As a Market Researcher at Zuplyit, a company specializing in B2B loyalty programs for the hospitality and retail sectors, I conducted strategic account identification using platforms like LinkedIn and industry-specific marketplaces. I managed a qualified database of key contacts, optimizing segmentation for marketing and loyalty campaigns. I contributed insights to define the ideal customer profile and improve the effectiveness of acquisition, retention, and engagement strategies.
Junior Market Researcher at AirTouch (Zuply) / Market Research
February 1, 2025 - June 1, 2025Conducted market and consumer research to identify growth opportunities and inform branding and content strategies. Analyzed data, drafted insights reports, and supported the development of actionable recommendations for marketing teams.
Marketing Digital - Social Media & Content Creative at Digital Marketing Agency
September 1, 2025 - March 1, 2026Developed digital marketing and social media content strategies, created visual and copy assets, and adapted pieces for multiple digital formats to support branding and awareness campaigns. Integrated branding guidelines into all creative outputs and contributed to SEO/SEM alignment.
Market Researcher at Zuply It Air Touch
February 1, 2025 - June 1, 2025Strategic identification and qualification of business opportunities. Database management and support for lead generation activities.
Education
Advertising and Public Relations at Complutense University of Madrid
September 7, 2021 - May 17, 2025Grado en Publicidad y Relaciones Públicas at Universidad Complutense de Madrid
January 1, 2021 - January 1, 2025Bachelor's Degree in Advertising and Public Relations at Complutense University of Madrid
January 1, 2021 - January 1, 2025Erasmus Program - Communication Studies at Brussels, Belgium
January 1, 2023 - January 1, 2024Qualifications
Industry Experience
Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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