Brand Designer & Creative Director helping founders turn ideas into immersive brand worlds. I blend strategy, visual storytelling, and design systems to create brands people remember, trust, and want to be part of.…

Rebecca Arnaud

Brand Designer & Creative Director helping founders turn ideas into immersive brand worlds. I blend strategy, visual storytelling, and design systems to create brands people remember, trust, and want to be part of.…

Available to hire

Brand Designer & Creative Director helping founders turn ideas into immersive brand worlds. I blend strategy, visual storytelling, and design systems to create brands people remember, trust, and want to be part of.

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Founder & Creative Director at Rebecca Arnaud Studio
August 1, 2022 - Present
Founded and lead an independent creative studio specializing in immersive brand worlds, visual identity systems, and digital experiences for brands across sports, lifestyle, hospitality, wellness, and consumer products. Partner with founders and marketing teams to transform positioning and business strategy into distinctive visual ecosystems, combining brand strategy, identity design, creative direction, websites, packaging, content, and campaign development. Lead projects from discovery through execution while collaborating with a network of developers, illustrators, writers, and production partners. Notable clients include emerging and established brands across North America, Europe, the Middle East, and Latin America, with work spanning golf, hospitality, food & beverage, wellness, sports, and luxury-inspired lifestyle sectors. Key Responsibilities Creative and brand direction Brand strategy and positioning Visual identity systems Website design and digital experiences Packaging and product storytelling Content and campaign direction Team leadership and external partner management Client acquisition and business development Project management and creative operations Skills Creative Direction · Brand Strategy · Art Direction · Visual Identity · Brand Systems · Website Design · Packaging Design · Storytelling · Creative Leadership · Business Development · Client Management · Design Systems · Figma · Adobe Creative Suite
Brand & Digital Designer at Outliant
November 30, 2021 - Present
At Outliant, I worked across brand, web, and digital experiences for a wide range of clients, helping translate business goals into cohesive visual systems and user experiences. My role involved leading creative direction, developing brand identities, designing websites and landing pages, building scalable design systems, and creating marketing assets that balanced strategy with strong visual storytelling. I collaborated closely with cross-functional teams, including developers, marketers, and stakeholders, to ensure consistency across every customer touchpoint. Through this work, I helped brands strengthen their digital presence, improve user engagement, and create experiences that felt both visually distinctive and strategically aligned. Responsibilities Brand identity and visual system development Website and landing page design Creative direction and art direction Design systems and component libraries Marketing and campaign creative Cross-functional collaboration with developers and marketing teams Presentation and client-facing design work Skills Brand Strategy · Creative Direction · Visual Identity · Web Design · UI Design · Design Systems · Art Direction · Digital Marketing Design · Figma · Adobe Creative Suite · Storytelling · User Experience Design
Art Director at Agência California
January 31, 2020 - January 31, 2021
Led creative direction and campaign development for global and nationally recognized brands, including beverage and lifestyle clients such as Corona, Stella Artois, and Red Bull. Worked across integrated campaigns, brand activations, digital experiences, social content, and visual storytelling initiatives, translating marketing objectives into cohesive creative systems and audience-driven experiences. Collaborated with strategists, copywriters, designers, production teams, and client stakeholders to ensure creative excellence across multiple channels and formats. Responsible for developing campaign concepts, art direction, visual languages, content ecosystems, and branded experiences that strengthened brand perception and engagement while maintaining consistency across touchpoints. Key Responsibilities Art direction for integrated marketing campaigns Creative concept development and visual storytelling Brand activations and experiential campaigns Digital and social content direction Campaign systems and creative toolkits Production oversight and creative quality control Collaboration with multidisciplinary teams and external partners Client presentations and creative rationale development Skills Art Direction · Creative Direction · Campaign Development · Brand Experience · Visual Storytelling · Content Direction · Integrated Marketing · Experiential Design · Social Media Campaigns · Creative Strategy · Production Management · Team Collaboration · Adobe Creative Suite

Education

Bachelor's Degree (Graphic and Product Design at Federal University of Ceará
January 1, 2015 - December 30, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Real Estate & Construction, Travel & Hospitality
    Weddington Golf & Tennis - Visual Identity

    Weddington Golf & Tennis was once a beloved local landmark in Studio City, Los Angeles, a place where people came together to play, connect, and build community.
    When the facility closed, the new brand took shape as a way to honor that legacy. Weddington Supply Co. isn’t the same place, it’s a lifestyle and apparel brand inspired by the spirit and culture that space represented.

    Côte D'Azur - Visual Identity

    Cotê D’Azur is a coffee break service designed for events, inspired by the sophisticated and cozy atmosphere of French bakeries. The brand aims to create a unique and captivating environment for its customers.

    Zerouge - Visual Identity

    ZÉROUGE is a project developed as an exploration of what luxury becomes when it stops trying to be universally accepted. Built as a conceptual brand of eyewear, accessories, and sport collections, it challenges the conventions of quiet luxury and introduces a more expressive, unpredictable, and emotionally charged interpretation of premium design.

    Westbury Golf - Visual Identity

    Westbury is a new golf apparel brand redefining the intersection of sport and personal style. Designed for a new generation of golfers, the brand blends performance with a fresh, elevated aesthetic that feels both premium and wearable.

    Doodlepaw® - Visual Identity & Merch Design

    Doodlepaw® is a community of doodle lovers seeking a modern twist on the traditional fluffy brand. They want to appeal to a niche audience passionate about doodle dogs while presenting a contemporary, graphic aesthetic. The client envisions minimal color schemes, super graphic elements, and experimental design choices that resonate with their target market.