Hi, I’m Rebecca Arnaud—a brand designer and creative director based in Florianópolis.
Hi, I’m Rebecca Arnaud—a brand designer and creative director based in Florianópolis. I’m driven by a flow-focused approach that reconnects brands to the thread of creativity, helping founder-led companies grow through cohesive, story-driven visuals.
I moved across the country to pursue my career outside my comfort zone, and since then I’ve built my path through freelance work, agency partnerships, and a growing team of creative collaborators. I’ve supported clients across Brazil and internationally (including China, Australia, and the United States), translating deep narratives into brand worlds that center the power of people and their work—always up for thoughtful collaborations.
Weddington Golf & Tennis was once a beloved local landmark in Studio City, Los Angeles, a place where people came together to play, connect, and build community.
When the facility closed, the new brand took shape as a way to honor that legacy. Weddington Supply Co. isn’t the same place, it’s a lifestyle and apparel brand inspired by the spirit and culture that space represented.
Cotê D’Azur is a coffee break service designed for events, inspired by the sophisticated and cozy atmosphere of French bakeries. The brand aims to create a unique and captivating environment for its customers.
ZÉROUGE is a project developed as an exploration of what luxury becomes when it stops trying to be universally accepted. Built as a conceptual brand of eyewear, accessories, and sport collections, it challenges the conventions of quiet luxury and introduces a more expressive, unpredictable, and emotionally charged interpretation of premium design.
Westbury is a new golf apparel brand redefining the intersection of sport and personal style. Designed for a new generation of golfers, the brand blends performance with a fresh, elevated aesthetic that feels both premium and wearable.
Doodlepaw® is a community of doodle lovers seeking a modern twist on the traditional fluffy brand. They want to appeal to a niche audience passionate about doodle dogs while presenting a contemporary, graphic aesthetic. The client envisions minimal color schemes, super graphic elements, and experimental design choices that resonate with their target market.
Founded and lead an independent creative studio specializing in immersive brand worlds, visual identity systems, and digital experiences for brands across sports, lifestyle, hospitality, wellness, and consumer products. Partner with founders and marketing teams to transform positioning and business strategy into distinctive visual ecosystems, combining brand strategy, identity design, creative direction, websites, packaging, content, and campaign development. Lead projects from discovery through execution while collaborating with a network of developers, illustrators, writers, and production partners. Notable clients include emerging and established brands across North America, Europe, the Middle East, and Latin America, with work spanning golf, hospitality, food & beverage, wellness, sports, and luxury-inspired lifestyle sectors. Key Responsibilities Creative and brand direction Brand strategy and positioning Visual identity systems Website design and digital experiences Packaging and product storytelling Content and campaign direction Team leadership and external partner management Client acquisition and business development Project management and creative operations Skills Creative Direction · Brand Strategy · Art Direction · Visual Identity · Brand Systems · Website Design · Packaging Design · Storytelling · Creative Leadership · Business Development · Client Management · Design Systems · Figma · Adobe Creative Suite
Branding and visual identity design, including brand systems, typographic compositions, and creative direction for founder-led needs. Focused on translating brand narratives into cohesive visuals.
At Outliant, I worked across brand, web, and digital experiences for a wide range of clients, helping translate business goals into cohesive visual systems and user experiences. My role involved leading creative direction, developing brand identities, designing websites and landing pages, building scalable design systems, and creating marketing assets that balanced strategy with strong visual storytelling. I collaborated closely with cross-functional teams, including developers, marketers, and stakeholders, to ensure consistency across every customer touchpoint. Through this work, I helped brands strengthen their digital presence, improve user engagement, and create experiences that felt both visually distinctive and strategically aligned. Responsibilities Brand identity and visual system development Website and landing page design Creative direction and art direction Design systems and component libraries Marketing and campaign creative Cross-functional collaboration with developers and marketing teams Presentation and client-facing design work Skills Brand Strategy · Creative Direction · Visual Identity · Web Design · UI Design · Design Systems · Art Direction · Digital Marketing Design · Figma · Adobe Creative Suite · Storytelling · User Experience Design
Post a job and invite Rebecca, or contact them directly. No hidden commission.
