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I’m Rebecca Lim, a Marketing and Communications leader with more than 20 years of experience. I help brands craft compelling narratives, build strong reputations, and drive growth. I’m currently pivoting into health and wellness as a Duke Health certified health and wellbeing coach, focusing on health coaching, personal transformation, cycling, yoga and barre. I’ve spent a third of my career in media as a journalist and editor, a third in the private sector (finance and fintech), and a third in the public sector and government. My expertise spans innovation and transformation, CSR, strategic communications, integrated marketing, public relations, and editorial. I thrive on leading change, storytelling, and stakeholder engagement across organisations and communities.…I’m Rebecca Lim, a Marketing and Communications leader with more than 20 years of experience. I help brands craft compelling narratives, build strong reputations, and drive growth. I’m currently pivoting into health and wellness as a Duke Health certified health and wellbeing coach, focusing on health coaching, personal transformation, cycling, yoga and barre. I’ve spent a third of my career in media as a journalist and editor, a third in the private sector (finance and fintech), and a third in the public sector and government. My expertise spans innovation and transformation, CSR, strategic communications, integrated marketing, public relations, and editorial. I thrive on leading change, storytelling, and stakeholder engagement across organisations and communities.

Rebecca SioK Hoon Lim

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I’m Rebecca Lim, a Marketing and Communications leader with more than 20 years of experience. I help brands craft compelling narratives, build strong reputations, and drive growth. I’m currently pivoting into health and wellness as a Duke Health certified health and wellbeing coach, focusing on health coaching, personal transformation, cycling, yoga and barre. I’ve spent a third of my career in media as a journalist and editor, a third in the private sector (finance and fintech), and a third in the public sector and government. My expertise spans innovation and transformation, CSR, strategic communications, integrated marketing, public relations, and editorial. I thrive on leading change, storytelling, and stakeholder engagement across organisations and communities.…I’m Rebecca Lim, a Marketing and Communications leader with more than 20 years of experience. I help brands craft compelling narratives, build strong reputations, and drive growth. I’m currently pivoting into health and wellness as a Duke Health certified health and wellbeing coach, focusing on health coaching, personal transformation, cycling, yoga and barre. I’ve spent a third of my career in media as a journalist and editor, a third in the private sector (finance and fintech), and a third in the public sector and government. My expertise spans innovation and transformation, CSR, strategic communications, integrated marketing, public relations, and editorial. I thrive on leading change, storytelling, and stakeholder engagement across organisations and communities.

Available to hire

I’m Rebecca Lim, a Marketing and Communications leader with more than 20 years of experience. I help brands craft compelling narratives, build strong reputations, and drive growth. I’m currently pivoting into health and wellness as a Duke Health certified health and wellbeing coach, focusing on health coaching, personal transformation, cycling, yoga and barre.

I’ve spent a third of my career in media as a journalist and editor, a third in the private sector (finance and fintech), and a third in the public sector and government. My expertise spans innovation and transformation, CSR, strategic communications, integrated marketing, public relations, and editorial. I thrive on leading change, storytelling, and stakeholder engagement across organisations and communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Chinese

Fluent

Work Experience

Head, Corporate Marketing and Communications at Mediacorp

April 1, 2020 - March 31, 2024

Heading corporate marketing, corporate communications and corporate social responsibility functions and teams; Leading strategic communications, brand reputation management, and stakeholder engagement at Singapore’s national media network and largest content creator; Driving innovation as a change leader in the company’s transformation journey.

Director, Adoption & Engagement at Smart Nation & Digital Government Office, Prime Minister Office

July 1, 2017 - October 31, 2019

Headed directorate overseeing communications and engagement to drive tech adoption, working with senior public sector leaders and ministers. Led narratives and messaging for Smart Nation & Digital Government, working with stakeholders across government and private sector; Led a directorate comprising two teams managing communications and engagement.

Director, Messaging & Engagement Dept at Media Division, Ministry of Communications and Information

December 1, 2016 - September 30, 2017

Director of Messaging & Engagement overseeing whole-of-government narratives, media relations and crisis comms; planning and development of government-wide marcomms; led cross-agency taskforces for message alignment.

Director, Planning & Development Dept at Public Communications Division, Ministry of Communications & Information

June 1, 2015 - December 31, 2016

Whole-of-government narratives & messaging for strategic national initiatives & policies; media relations and engagement from centre of government; planning and development of government marcomms; led cross-agency taskforces for alignment.

Vice President, Group Strategic Marketing & Communications at DBS

November 1, 2012 - June 30, 2015

Regional brand & content marketing; media relations; portfolio included regional research and DBS initiatives; led campaigns such as '#MySpark' and Asian Insights series; launched offices and partnerships.

Journalist, Asia Pacific at BBC

January 1, 2011 - December 31, 2012

Reported & wrote news & features across Asia Pacific; SEO, editing, and index management to optimize website traffic.

Freelance Writer / Editor at Indonesia & USA

January 1, 2006 - December 31, 2011

Covering entertainment, movies & TV; writing travel & lifestyle features; contributed to books.

Assistant Director, Community & International Relations at National Library Board

February 1, 2002 - January 31, 2006

Developed strategy for national campaigns, international relations, local community outreach and reading & literacy programmes; wrote proposals and funding pitches.

Assistant Vice President, Customer Strategy, Strategic Marketing at Overseas Union Bank

November 1, 1999 - December 31, 2001

PR for consumer banking; developed CRM business strategy; set up a web-based financial and lifestyle portal; led PR & communications in a lean startup environment.

Journalist at The Straits Times

June 1, 1995 - October 31, 1999

Reported and wrote news & features for national daily; covered education, health, youths, arts, music, and entertainment; supported editors in marketing roadshows.