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I am a strategic social media and communications leader with over 15 years of experience driving engagement, brand visibility, and mission impact across nonprofit, science, and health sectors. I specialize in developing integrated campaigns, leading cross-platform strategies including Facebook, Instagram, LinkedIn, YouTube, and X, and producing compelling visual storytelling. I am skilled in managing paid media, budgets, analytics, and teams while ensuring content alignment with organizational priorities and fundraising goals. I thrive in collaborative environments, mentoring teams, and working with vendors to amplify reach and achieve high-profile campaign success.…I am a strategic social media and communications leader with over 15 years of experience driving engagement, brand visibility, and mission impact across nonprofit, science, and health sectors. I specialize in developing integrated campaigns, leading cross-platform strategies including Facebook, Instagram, LinkedIn, YouTube, and X, and producing compelling visual storytelling. I am skilled in managing paid media, budgets, analytics, and teams while ensuring content alignment with organizational priorities and fundraising goals. I thrive in collaborative environments, mentoring teams, and working with vendors to amplify reach and achieve high-profile campaign success.

Rebecca Roth

Social Media Manager, Video Editor, Content Creator, +6

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I am a strategic social media and communications leader with over 15 years of experience driving engagement, brand visibility, and mission impact across nonprofit, science, and health sectors. I specialize in developing integrated campaigns, leading cross-platform strategies including Facebook, Instagram, LinkedIn, YouTube, and X, and producing compelling visual storytelling. I am skilled in managing paid media, budgets, analytics, and teams while ensuring content alignment with organizational priorities and fundraising goals. I thrive in collaborative environments, mentoring teams, and working with vendors to amplify reach and achieve high-profile campaign success.…I am a strategic social media and communications leader with over 15 years of experience driving engagement, brand visibility, and mission impact across nonprofit, science, and health sectors. I specialize in developing integrated campaigns, leading cross-platform strategies including Facebook, Instagram, LinkedIn, YouTube, and X, and producing compelling visual storytelling. I am skilled in managing paid media, budgets, analytics, and teams while ensuring content alignment with organizational priorities and fundraising goals. I thrive in collaborative environments, mentoring teams, and working with vendors to amplify reach and achieve high-profile campaign success.

Available to hire

I am a strategic social media and communications leader with over 15 years of experience driving engagement, brand visibility, and mission impact across nonprofit, science, and health sectors. I specialize in developing integrated campaigns, leading cross-platform strategies including Facebook, Instagram, LinkedIn, YouTube, and X, and producing compelling visual storytelling.

I am skilled in managing paid media, budgets, analytics, and teams while ensuring content alignment with organizational priorities and fundraising goals. I thrive in collaborative environments, mentoring teams, and working with vendors to amplify reach and achieve high-profile campaign success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Manager at Howard Hughes Medical Institute (HHMI)

May 1, 2022 - Present

Lead strategy and execution for institutional and brand social media accounts, serving as the organization's social media subject matter expert. Produces high-profile campaigns around major scientific milestones, including Nobel Prize recognition, driving record engagement and visibility. Manages paid media campaigns and budget oversight, collaborating with vendors and internal teams to amplify reach. Supervises and mentors a Social Media Specialist and freelance contributors, providing guidance on content development, deadlines, and performance. Leads executive and event storytelling across digital and live platforms, aligning content with organizational goals and brand voice.

Social Media Manager at NASA Goddard Space Flight Center

December 31, 2021 - August 28, 2025

Directed social media strategy and storytelling for NASA Goddard, including building one of the agency’s first Instagram accounts. Produced campaigns that expanded audience engagement to millions worldwide while supporting mission-driven goals. Led video and live shot production with scientists for national media outlets. Developed both paid and organic campaigns aligned with NASA’s communications priorities, working across science, technology, and education teams to translate complex research into accessible, engaging content for global audiences.

Manager, Photo Operations at National Geographic Television & Film

December 31, 2009 - August 28, 2025

Researched and edited imagery to market and promote programming. Collaborated with creative, publicity, and production teams to deliver high-quality content under tight deadlines and uphold brand standards.