Good design is obvious; great design is consistent. I’m a graphic designer from Madagascar. I specialize in building cohesive visual identities that bridge the gap between a vision and its audience. My work goes beyond creating a logo, I develop comprehensive brand systems that ensure your message remains powerful and unified across every touchpoint. What makes me different? I focus on the "Brand DNA. I provide detailed brand style guidelines that serve as a strategic framework. By prioritizing typography, color theory, and brand architecture, I ensure your identity never feels fragmented and maintains a professional, lasting impact. What about my experiences? I have extensive experience working within the outsourcing &distribution industries. I understand the specific visual codes and market expectations of these sectors, allowing me to create identities that are both aesthetic and commercially effective. **Employment and project experience** *Freelance Graphic Designer – Brand & visual specialist* From November 2025 until now. *Sales Representative – Brand oriented* At MDG Services from February 2023 to October 2025…

Rebecca Zohasina

Good design is obvious; great design is consistent. I’m a graphic designer from Madagascar. I specialize in building cohesive visual identities that bridge the gap between a vision and its audience. My work goes beyond creating a logo, I develop comprehensive brand systems that ensure your message remains powerful and unified across every touchpoint. What makes me different? I focus on the "Brand DNA. I provide detailed brand style guidelines that serve as a strategic framework. By prioritizing typography, color theory, and brand architecture, I ensure your identity never feels fragmented and maintains a professional, lasting impact. What about my experiences? I have extensive experience working within the outsourcing &distribution industries. I understand the specific visual codes and market expectations of these sectors, allowing me to create identities that are both aesthetic and commercially effective. **Employment and project experience** *Freelance Graphic Designer – Brand & visual specialist* From November 2025 until now. *Sales Representative – Brand oriented* At MDG Services from February 2023 to October 2025…

Available to hire

Good design is obvious; great design is consistent. I’m a graphic designer from Madagascar. I specialize in building cohesive visual identities that bridge the gap between a vision and its audience. My work goes beyond creating a logo, I develop comprehensive brand systems that ensure your message remains powerful and unified across every touchpoint.

What makes me different? I focus on the "Brand DNA. I provide detailed brand style guidelines that serve as a strategic framework. By prioritizing typography, color theory, and brand architecture, I ensure your identity never feels fragmented and maintains a professional, lasting impact.

What about my experiences? I have extensive experience working within the outsourcing &distribution industries. I understand the specific visual codes and market expectations of these sectors, allowing me to create identities that are both aesthetic and commercially effective.

Employment and project experience

Freelance Graphic Designer – Brand & visual specialist
From November 2025 until now.

Sales Representative – Brand oriented
At MDG Services from February 2023 to October 2025

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Skills

Experience Level

Adobe Illustrator
Expert
Adobe Photoshop
Expert
Canva
Expert
Logo
Expert
Brand Identity
Expert
Facebook Ads
Expert
Google Drive
Intermediate
WordPress
Intermediate
Google Ads
Intermediate
Figma
Beginner

Language

Malagasy
Advanced
French
Advanced
English
Advanced

Work Experience

Sales Representative at MDG Services Tsiadana, Antananarivo, Madagascar
February 20, 2023 - October 27, 2025
Starting only with an existing logo, I structured and deployed the comprehensive Corporate Graphic Charter (color palette, typography, design rules), establishing absolute visual consistency across all communication channels. Designed and executed a variety of promotional graphics and materials (catalogs, brochures, web visuals for articles, Google My Business, newsletters), demonstrating proficiency in technical adaptation (resolution, dimensions) for both print and Digital Marketing platforms, and to ensure designs are impactful and align with brand personalities. Contributed to the development of innovative design concepts for client mailing, ensuring visually engaging designs. Implemented the content editorial calendar (for targeted VIP newsletters) and managed rigorous project tracking and feedback until final validation. Developed and proposed data-driven marketing strategies for business growth and managed the complete sales cycle.
Internship & Commercial/Client-Facing Role at ORE (Original Equipment) Ankazotokana Antananarivo, Madagascar
November 1, 2022 - February 2, 2023
Client mailing, merchandising, visual creation for facebook, client reception

Education

Master II in Marketing and Commerce at Institute of Management, Trades, and Arts (IM GAM)
November 30, 2015 - October 22, 2020
During my Master's program, I developed a strategic and global expertise in brand management. I acquired key skills to build strong and responsible brands. Acquired Skills & Knowledge: - Brand Strategy: Branding, brand policy, and merchandising. - Communication & Marketing: Institutional communication and sustainable marketing. - Tools & Mechanisms: Mastering the tools to shape an impactful brand image that aligns with market expectations.
Business and Communication Certificate at National Center of English Teaching (CNELA)
April 4, 2019 - June 18, 2020
This program allowed me to develop strong skills in oral and written English communication. I also strengthened my public speaking abilities, notably by hosting an event as one of the presenters for CNELA. This experience confirmed my capacity to communicate effectively in a professional context.

Qualifications

Branding Masterclass - The Entire Brand Design Process (Udemy)
May 20, 2024 - December 22, 2025
Proficient in the end-to-end branding process, from conducting deep market research and defining target personas to establishing a brand's strategic positioning. I am skilled in visual identity development, including logo design, typography systems, and color psychology, as well as defining brand voice and creating comprehensive brand guidelines for real-world applications

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail
    paper Rezona —brand strategy & consistency

    The Rezona Brand Guide was designed to transform creative concepts into a scalable visual system. By defining clear rules for typography, color, and layout, I created a framework that ensures brand consistency across all touchpoints. This system simplifies the design process for internal teams, saving time and ensuring a unified professional image as the company grows.