Bhagyashree Kharat
I am Bhagyashree Kharat, a CRM and marketing automation specialist based in Berlin.
About
I am Bhagyashree Kharat, a CRM and marketing automation specialist based in Berlin. I focus on lifecycle marketing, audience segmentation, and personalized messaging using Klaviyo and HubSpot to drive engagement, retention, and growth. I enjoy turning data into actionable insights and crafting customer journeys that scale across channels.
I bring a collaborative, cross-functional approach, partnering with design, product, and sales teams to launch seasonal campaigns, optimize automation, and continuously improve performance. With an MBA background and hands-on experience across B2B and B2C, I thrive in fast-paced environments and love delivering measurable business impact through automation and data-driven marketing.
- 12 years' experience
- Joined October 2025
Skills· 32
- Klaviyo
HubSpot
Canva- Email Marketing
- CRM
Shopify
Adobe Photoshop- SEO
- Copywriting
- Google Ads
- SEMrush
- Ahrefs
- PrestaShop
- Microsoft PowerPoint
Adobe Illustrator- Microsoft Excel
- Social Media Design
HTML5- Branding
- Data Visualization
- Moz
- Presentation Design
Adobe Premiere Pro- Adobe After Effects
WordPress
Final Cut Pro X
LinkedIn
Facebook Ads
CSS
Adobe InDesign
Wix
GA4
Languages
- EnglishFluent
- GermanAdvanced
- Marathi (Marāṭhī)Fluent
Industry experience
- Manufacturing
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
- Financial Services
- Retail
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Work experience· 29 roles
Owned the end-to-end customer journey by building and deploying automated CRM campaigns in Klaviyo, including Welcome, Onboarding, Retention. Managed audience segmentation and personalized communication strategies using behavioral triggers and purchase data to improve customer engagement and retention. Conceptualized and executed seasonal campaigns (e.g. Valentine's Drop Campaign) and achieved an open rate of 49% with 0.39% conversion rate. Tracked and analyzed key campaign KPIs to measure performance and drive continuous optimization. Created email assets and campaign creatives using Canva & Higgsfield AI tools to support automated flows and promotional campaigns.
Entwickle und implementiere CRM- und E-Mail-Marketing-Strategien in Klaviyo, inklusive Marketing-Automation-Workflows entlang der Customer Journey (Willkommen, Retention, Reaktivierung). Segmentiere Zielgruppen, optimiere Marketing-Funnels zur Steigerung von Engagement, Conversion und Kundenbindung. Führe A/B-Tests für Betreffzeilen, Inhalte und Calls-to-Action durch und verbessere Öffnungs- und Klickraten. Konzipiere saisonale Kampagnen (z. B. Valentinstagskampagne 2026) mit bekannten Leistungskennzahlen (z. B. 49% Öffnungsrate, 4% Klickrate, 0,39% Conversion-Rate). Erstelle Hero-Banner-Grafiken mit Nano Banana 3 zur Kampagnenunterstützung und Markenstärkung.
Deutschkenntnisse weiterentwickelt; A1 bis B1-Level erworben; Telc B1 Prüfung erfolgreich bestanden. Zusätzlich B2-Zertifikat (VHS) erworben.
Education· 17
Certifications and awards· 22
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