Available to hire
I am Bhagyashree Kharat, a CRM and marketing automation specialist based in Berlin. I focus on lifecycle marketing, audience segmentation, and personalized messaging using Klaviyo and HubSpot to drive engagement, retention, and growth. I enjoy turning data into actionable insights and crafting customer journeys that scale across channels.
I bring a collaborative, cross-functional approach, partnering with design, product, and sales teams to launch seasonal campaigns, optimize automation, and continuously improve performance. With an MBA background and hands-on experience across B2B and B2C, I thrive in fast-paced environments and love delivering measurable business impact through automation and data-driven marketing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
Marathi (Marāṭhī)
Fluent
Work Experience
CRM & Email Marketing Freelancer at Nouxx GmbH
January 1, 2026 - May 1, 2026Owned the end-to-end customer journey by building and deploying automated CRM campaigns in Klaviyo, including Welcome, Onboarding, Retention. Managed audience segmentation and personalized communication strategies using behavioral triggers and purchase data to improve customer engagement and retention. Conceptualized and executed seasonal campaigns (e.g. Valentine's Drop Campaign) and achieved an open rate of 49% with 0.39% conversion rate. Tracked and analyzed key campaign KPIs to measure performance and drive continuous optimization. Created email assets and campaign creatives using Canva & Higgsfield AI tools to support automated flows and promotional campaigns.
CRM und E-Mail Marketing Freelancer at Nouxx GmbH, Berlin
January 1, 2026 - PresentEntwickle und implementiere CRM- und E-Mail-Marketing-Strategien in Klaviyo, inklusive Marketing-Automation-Workflows entlang der Customer Journey (Willkommen, Retention, Reaktivierung). Segmentiere Zielgruppen, optimiere Marketing-Funnels zur Steigerung von Engagement, Conversion und Kundenbindung. Führe A/B-Tests für Betreffzeilen, Inhalte und Calls-to-Action durch und verbessere Öffnungs- und Klickraten. Konzipiere saisonale Kampagnen (z. B. Valentinstagskampagne 2026) mit bekannten Leistungskennzahlen (z. B. 49% Öffnungsrate, 4% Klickrate, 0,39% Conversion-Rate). Erstelle Hero-Banner-Grafiken mit Nano Banana 3 zur Kampagnenunterstützung und Markenstärkung.
Deutsch Language Training at Telc / VHS
June 1, 2024 - July 1, 2025Deutschkenntnisse weiterentwickelt; A1 bis B1-Level erworben; Telc B1 Prüfung erfolgreich bestanden. Zusätzlich B2-Zertifikat (VHS) erworben.
Marketing Assistant at IS QIG mbH
February 20, 2024 - October 10, 2025Independent-led email marketing campaigns, newsletters, and post-campaign performance analysis. Strategized and managed social media content calendars; partnered with micro-influencers to drive ROI. Designed eye-catching creatives on Canva and HubSpot landing pages for various marketing campaigns. Supported Meta/Google paid ads, monitored KPIs, and optimized performance. Created short videos for Instagram Reels and YouTube Shorts.
Marketing Assistant at ISQIG mbH
February 1, 2024 - October 10, 2025Independently led email marketing campaigns, newsletters, and post-campaign performance analysis. Strategized and managed social media content calendars; partnered with micro-influencers to drive higher ROI. Designed eye-catching creatives and Canva-based assets, and built HubSpot landing pages for various campaigns. Supported Meta/Google paid ads, monitored KPIs, and optimized performance. Created short videos for Instagram Reels and YouTube Shorts.
Marketing-Assistentin at iSQI GmbH
January 1, 2023 - February 1, 2024Unterstützte internationale B2B- und B2C-E-Mail-Marketingkampagnen (UK, Kanada, Australien) inklusive Content- und Performance-Analyse. Erstellte und optimierte eigenständige B2C-Newsletter für internationale Zielgruppen. Unterstützte das Designteam bei visuellen Inhalten mit Canva für Social Media, E-Mail-Kampagnen und Landingpages. Setzte Landingpages in HubSpot um und implementierte vorgegebene SEO-Maßnahmen. Aktualisierte Produktbeschreibungen auf PrestaShop und auf der Unternehmenswebsite. Analysierte Kampagnen-KPIs (Conversion-Rate, CTR, Bounce Rate) mit HubSpot Analytics und leitete Optimierungsmaßnahmen ab. Übernahm die Veröffentlichung und On-Page-Optimierung von Blogbeiträgen in HubSpot (URL, Metadaten, Alt-Texte, interne Links).
Marketing Assistant at ISQI GmbH
January 1, 2023 - February 1, 2024Boosted email open rates by 40% through targeted campaign design. Created monthly newsletters to drive conversions. Optimized Meta ad targeting and ad creatives for refined segmenting. Assisted in blog content to drive website traffic and improve visibility. Built HubSpot landing pages optimized for higher conversions. Tracked keywords using SEMrush and Ahrefs. Designed graphics on Canva to support digital marketing initiatives.
Marketing Assistent at isqi GmbH
January 1, 2023 - February 29, 2024Boosted email open rates by 40% through targeted campaign design.
Created monthly newsletters to drive conversions
Optimized Meta ad targeting and ad creatives for refined segmenting.
Assisted in blog content to drive website traffic and improve visibility
Built HubSpot landing pages optimized for higher conversions.
Tracked keywords using SEMrush and Ahrefs.
Designed graphics on Canva to support digital marketing initiatives
Marketing Specialist at JSW Cement Ltd.
June 1, 2022 - October 10, 2025Assisted influencer outreach, developed marketing collateral, and ensured brand consistency across platforms. Implemented branding strategies for merchandise and promotions. Conducted keyword research and on-page SEO activities. Coordinated webinars, created compelling marketing presentations, and streamlined cross-functional marketing initiatives.
Senior Manager – International Sales Development at JSW Cement Ltd
September 1, 2020 - April 1, 2022Acquired new B2B customers in the Middle East and Africa and built long-term business relationships. Created sales presentations and marketing materials for international customers to support business development and market entry. Tracked customers throughout the sales process and maintained relevant customer and opportunity data.
Marketing koordinatorin at JSW Cement Ltd
September 1, 2020 - April 1, 2022Führte Keyword-Recherchen mit dem Google Keyword Planner zur Optimierung von Google-Search-Kampagnen durch. Überwachte Wettbewerbs-Trends zur Verbesserung der Markenleistung. Unterstützte bei der Umsetzung von Marketingkampagnen und Events zur Markteinführung neuer Produkte. Arbeitete eng mit Designteams zusammen, um einheitliche und wirkungsvolle Marketing Inhalte sicherzustellen. Unterstützte das Designteam bei der Erstellung von Marketingmaterialien und Social-Media-Inhalten für Instagram und Facebook.
Junior Marketing Manager at JSW Cement Ltd
September 1, 2020 - April 1, 2022Unterstützte bei der Auswahl von Influencern und beim Kampagnenmanagement durch Identifizierung geeigneter Profile. Führte Keyword-Recherche durch und setzte On-Page-SEO-Strategien um, um die Visibilität von Inhalten zu erhöhen. Erstellte Inhalte, darunter Blogposts, Social Media und Grafiken für Facebook. Entwickelte Merchandising- und Werbestrategien, um den Verkauf zu steigern. Gestaltete Produktbroschüren und Kataloge für Print und Digital zur Unterstützung des Vertriebs.
Junior Marketing Manager at JSW Cement Ltd.
September 1, 2020 - April 1, 2022Managed social media channels, increasing engagement by 25%. Executed brand campaigns that strengthened online visibility. Developed merchandise strategy for clients aligned with seasonal trends. Planned and executed outdoor events like trade fairs and Expos. Hosted Webinars with industry leaders to promote and enhance business.
Executive Assistant at JSW Cement Ltd.
April 1, 2020 - October 10, 2025Acted as primary liaison for stakeholders, ensuring efficient communication and high-level correspondence. Formulated business plans, prepared reports, and created presentations for the Managing Director. Managed calendars, coordinated C-level meetings, and streamlined travel arrangements.
Executive Assistant at JSW Cement Ltd.
April 1, 2020 - October 10, 2025Acted as a primary liaison for stakeholders, ensuring efficient communication and high-level correspondence. Formulated business plans, prepared reports, and created presentations for the Managing Director. Managed calendars, coordinated C-level meetings, and streamlined travel arrangements.
Marketing Intern at Nouxx GmbH
January 1, 2020 - PresentAufbau und Management von CRM-basiertem Email-Marketing mit Klaviyo, inklusive Kampagnen, Newsletter, Segmentierung und Marketing-Flows. Durchführung von WhatsApp-Marketingkampagnen zur direkten Kundenkommunikation, Lifecycle-Marketing und Kundenbindung in einem Startup. Erstellung von Social-Media-Grafiken zur Verbesserung von Markenbild und Kampagnenperformance. Betreuung einer 200+-Frauen-Community sowie Unterstützung der Geschäftsführung bei Webinar-Organisation und Backend-Prozessen.
Executive Assistant to the Managing Director at JSW Cement Ltd
June 1, 2018 - August 1, 2020Main point of contact between executive management, senior leadership and cross-functional teams, ensuring clear communication and priorities. Prepared and reviewed management reports, KPI analyses and presentations for board and stakeholder meetings. Organized management meetings including agenda preparation, minutes and follow-up tracking. Provided administrative support to executive management (calendar, travel and priority management).
Executive Assistentin at JSW Cement Ltd
June 1, 2018 - August 1, 2020Verantwortete die Betreuung und Koordination aller internen und externen Ansprechpartner. Koordinierte Projekte sowie erstellte Analysen, Berichte und Präsentationen für den Geschäftsführer. Kommunizierte mit Stakeholdern, organisierte Meetings auf Managementebene und erstellte Agenden sowie Sitzungsprotokolle. Unterstützte administrativ, einschließlich Kalender- und Reiseplanung.
Executive Assistant at JSW Cement Ltd
June 1, 2018 - August 1, 2020War verantwortlich für die Betreuung und Koordination aller internen und externen Ansprechpartner. Koordination von Projekten sowie Erstellung von Analyseberichten und Präsentationen für den Geschäftsführer. Kommunikation mit Stakeholdern und Organisation von Meetings auf Managementebene. Administrative Unterstützung, einschließlich Kalender- und Reiseplanung.
Executive Assistant, Managing Director’s Office at JSW Cement Ltd.
June 1, 2018 - August 1, 2020Served as a primary liaison for internal and external stakeholders. Worked on diverse projects by collaborating with departmental heads. Created business plans, reports and presentations for Marketing Director. Organized & coordinated meetings with C-level executives. Provided administrative assistance and managed calendar and travel arrangements.
Management Intern at JSW Cement Ltd
April 1, 2017 - May 1, 2017Analysierte die richtige Kapitalstruktur (Eigenkapital + Fremdkapital) für ein Zementunternehmen und die Branche. Führte eine vergleichende Marktanalyse für JSW Cement mit direkten Wettbewerbern durch. Erarbeitete verschiedene Möglichkeiten, um langfristiges und kurzfristiges Kapital für das Unternehmen zu beschaffen. Entwickelte einen Mechanismus zur Verbesserung der Kreditbewertung der Organisation. Erstellte ein effizientes Finanzmodell für das geplante Zementwerk mit einer Kapazität von 1,3 Mio. Tonnen pro Jahr in Indien.
Finance Intern at JSW Cement Ltd.
April 1, 2016 - May 1, 2016Conducted competitive analysis and benchmarking report for cement business. Engineered different avenues to raise short-term capital for the business. Developed strategies to optimize capital mix (Equity + Debt). Devised a mechanism for improving the credit rating of the organization.
Relationship Manager at HDFC Ltd.
May 1, 2015 - October 10, 2025Managed client relationships and cross-sold financial products, coordinating with internal teams to deliver solutions and ensure customer satisfaction.
Marketing Specialist at Bhagyashree Kharat (Self/Brand)
May 1, 2015 - October 10, 2025Assisted influencer outreach, developed marketing collateral, and ensured brand consistency across platforms. Implemented keyword research and on-page SEO activities. Coordinated webinars, created compelling marketing presentations, and streamlined cross-functional marketing initiatives.
Relationship Manager at HDFC Ltd.
May 1, 2015 - October 10, 2025Managed client relationships, supported onboarding processes, and coordinated communications between clients and internal teams.
Personal Banker (Sales) at HDFC Bank Ltd
September 1, 2014 - May 1, 2015Acquired new customers, advised on banking products & services, and actively sold credit cards, insurance and investment products. Managed a customer portfolio with a focus on growth and long-term customer retention. Managed customer accounts, including account openings and closures, and processed daily financial transactions.
Verkauf Mitarbeiterin at Bank Ltd
September 1, 2014 - May 1, 2015Gewann Neukunden, berichtete über Bankprodukte und Dienstleistungen und verkaufte Kreditkarten, Versicherungen sowie Anlageprodukte. Betreute ein Kundenportfolio im Wert von ₹5 Mio. mit Fokus auf Wachstum und langfristige Kundenbindung. Verwaltete Kundenkonten, einschließlich Kontoeröffnungen und -schließungen, und bearbeitete tägliche Finanztransaktionen. Bearbeitete Kreditanträge und prüfte die Kreditwürdigkeit der Kunden.
Sales Mitarbeiterin at HDFC Bank Ltd
September 1, 2014 - May 1, 2015Gewann neue Kunden und beriet zu Bankprodukten und -dienstleistungen. Verwaltete Kundenkonten, einschließlich Kontoeröffnung und -schließung. Betreute ein Kundenportfolio im Wert von ₹10 Mio mit Fokus auf Wachstum und Kundenbindung. Bearbeitete Kredite sowie prüfte die Kreditwürdigkeit der Kunden. Verkaufte Bankprodukte wie Kreditkarten, Versicherungen und Investitionen. Bearbeitete tägliche Finanztransaktionen und pflegte genaue Aufzeichnungen.
Relationship Manager (Sales) at HDFC Bank Ltd.
September 1, 2014 - May 1, 2015Advised clients on various investment opportunities in Mutual funds, Insurance etc. Managed and retained clients by building strong banking relationships. Achieved sales targets by promoting loans, credit cards, and investments. Increased revenue through effective cross-selling and upselling strategies. Ensured compliance with KYC norms and banking regulatory guidelines.
Education
Masters in Business Administration at Jamnalal Bajaj Institute of Management studies
June 1, 2016 - June 30, 2018Master of Business Administration at Jamnalal Bajaj Institute of Management Studies, India
January 1, 2016 - January 1, 2018Bachelor of Management Studies at HR College of Commerce and Economics, India
January 1, 2011 - January 1, 2014Master of Business Administration at Jamnalal Bajaj Institute of Management Studies, India
January 1, 2016 - January 1, 2018Bachelor of Management Studies at HR College of Commerce and Economics, India
January 1, 2010 - January 1, 2014Advance Certification in Digital Marketing and Communications at MICA, India
November 1, 2022 - January 31, 2026Master in Business Administration (MBA) at University of Mumbai, India
June 1, 2014 - June 1, 2016Bachelor in Management Studies (BMS) at University of Mumbai, India
June 1, 2011 - June 1, 2014Project Management in Social Media Marketing at IU International University
August 1, 2025 - November 1, 2025Master of Business Administration at University of Mumbai
June 1, 2016 - June 1, 2018Bachelor's in Management at University of Mumbai
June 1, 2011 - June 1, 2014Master of Business Administration at Universität Mumbai
June 1, 2016 - June 1, 2018Bachelor of Management Studies at Universität Mumbai
June 1, 2011 - June 1, 2014Master of Business Administration at University of Mumbai, India
June 1, 2016 - June 1, 2018Bachelor of Management Studies at University of Mumbai, India
June 1, 2011 - June 1, 2014Project Management for Social Media Marketing at IU International University, Berlin
August 1, 2025 - November 1, 2025Digital Marketing Certificate (Branding & Communication) at MICA (in cooperation with UpGrad)
November 1, 2022 - June 1, 2023Qualifications
Fundamental of Digital Marketing
January 1, 2020 - October 10, 2025Google Ads Display Certification
January 1, 2022 - October 10, 2025Content Marketing Certification
January 1, 2022 - October 10, 2025Email Marketing Certification
January 1, 2022 - October 10, 2025MICA Advanced Certification in Digital Marketing & Communication
January 1, 2022 - July 1, 2022Fundamentals of Digital Marketing
January 11, 2030 - October 10, 2025Google Ads Display Certification
January 11, 2030 - October 10, 2025Content Marketing Certification
January 11, 2030 - October 10, 2025Email Marketing Certification
January 11, 2030 - October 10, 2025Advanced Certification in Digital Marketing & Communication
January 11, 2030 - November 1, 2024Advance Certification in Digital Marketing and Communications (MICA)
November 1, 2022 - January 31, 2026Fundamental of Digital Marketing
January 11, 2030 - January 31, 2026Ads Display Certification
January 11, 2030 - January 31, 2026Content Marketing Certification
January 11, 2030 - January 31, 2026Email Marketing Certification
January 11, 2030 - January 31, 2026Telc B1 Certificate
June 1, 2024 - February 2, 2026VHS B2 Certificate
July 1, 2025 - February 2, 2026Digital Marketing Certification (Branding & Communication)
November 1, 2022 - June 1, 2023Projektmanagement für Social Media Marketing
August 1, 2025 - November 1, 2025Telc B1 Prüfung
June 1, 2024 - July 1, 2025Project Management for Social Media Marketing
August 1, 2025 - November 1, 2025Digital Marketing Certificate (Branding & Communication)
November 1, 2022 - June 1, 2023Industry Experience
Manufacturing, Media & Entertainment, Software & Internet, Professional Services, Education, Financial Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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