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I am a passionate Senior Product Designer at ExperienceSarmady - a Vodafone Company, recently promoted in recognition of my strong contributions to research, prototyping, and design system improvements. I thrive by focusing on strategic design decisions, collaborating closely with product managers and developers to align business goals with user needs. My experience includes leading usability testing and design validation efforts for upcoming product launches, supporting major app redesign projects, and revamping e-commerce platforms. I am driven by user research and creating scalable design systems that ensure cross-product consistency and improve usability based on extensive testing and feedback.…I am a passionate Senior Product Designer at ExperienceSarmady - a Vodafone Company, recently promoted in recognition of my strong contributions to research, prototyping, and design system improvements. I thrive by focusing on strategic design decisions, collaborating closely with product managers and developers to align business goals with user needs. My experience includes leading usability testing and design validation efforts for upcoming product launches, supporting major app redesign projects, and revamping e-commerce platforms. I am driven by user research and creating scalable design systems that ensure cross-product consistency and improve usability based on extensive testing and feedback.

Reem Nasser Esobki

Product Designer, UX Designer, UI Designer

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I am a passionate Senior Product Designer at ExperienceSarmady - a Vodafone Company, recently promoted in recognition of my strong contributions to research, prototyping, and design system improvements. I thrive by focusing on strategic design decisions, collaborating closely with product managers and developers to align business goals with user needs. My experience includes leading usability testing and design validation efforts for upcoming product launches, supporting major app redesign projects, and revamping e-commerce platforms. I am driven by user research and creating scalable design systems that ensure cross-product consistency and improve usability based on extensive testing and feedback.…I am a passionate Senior Product Designer at ExperienceSarmady - a Vodafone Company, recently promoted in recognition of my strong contributions to research, prototyping, and design system improvements. I thrive by focusing on strategic design decisions, collaborating closely with product managers and developers to align business goals with user needs. My experience includes leading usability testing and design validation efforts for upcoming product launches, supporting major app redesign projects, and revamping e-commerce platforms. I am driven by user research and creating scalable design systems that ensure cross-product consistency and improve usability based on extensive testing and feedback.

Available to hire

I am a passionate Senior Product Designer at ExperienceSarmady - a Vodafone Company, recently promoted in recognition of my strong contributions to research, prototyping, and design system improvements. I thrive by focusing on strategic design decisions, collaborating closely with product managers and developers to align business goals with user needs.

My experience includes leading usability testing and design validation efforts for upcoming product launches, supporting major app redesign projects, and revamping e-commerce platforms. I am driven by user research and creating scalable design systems that ensure cross-product consistency and improve usability based on extensive testing and feedback.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Intermediate

Work Experience

Senior Product Designer at ExperienceSarmady - a Vodafone Company

August 1, 2025 - Present

Promoted to Senior UX Designer due to strong contributions in research, prototyping, and design system improvements. Currently focusing on strategic design decisions and closely collaborating with product managers and developers to align business goals with user needs. Leading usability testing and design validation efforts for upcoming product launches.

UX Designer at Sarmady - a Vodafone Company

July 1, 2025 - August 26, 2025

Supported major FilGoal app redesign project by collaborating on new flows and interaction patterns to improve usability and retention. Conducted extensive user research including interviews and usability testing to uncover pain points and validate design decisions. Designed wireframes and interactive prototypes in Figma to communicate concepts and test ideas before development. Conducted over 20 usability tests and user interviews, applying findings to redesign flows and simplify task completion. Enhanced the scalable design system to shorten design cycles and ensure cross-product consistency.

Product Designer at Gounela

February 1, 2024 - August 26, 2025

Led the revamp of Gounela’s custom fashion e-commerce platform, improving product discovery and tailoring workflows. Conducted usability tests with shoppers, gathering insights that guided design updates and resulted in smoother user journeys and positive feedback. Built and iterated on interactive prototypes to validate features pre-launch and reduce post-development changes. Collaborated closely with developers to ensure accurate implementation and maintain design quality.