Senior Marketing Communication Executive at IHH Healthcare Malaysia

Led end-to-end execution of integrated marketing campaigns, including the nationwide A&E: Your Partner in Emergency Care campaign; collaborated with hospital teams and internal stakeholders to develop tailored marketing strategies; produced and proofread multi-format content; defined KPIs, tracked ROI, and performed data-driven optimizations; enhanced brand voice across digital channels and managed campaign budgets and leadership presentations.

Marketing Executive at Datasafe Online Sdn. Bhd.

Developed and executed B2B marketing strategies including Go-To-Market plans and audience segmentation; designed and managed all marketing collateral and corporate identity materials; led website revamp with SEO best practices; planned and executed B2B events; led monthly email newsletters and social media campaigns; facilitated cross-functional collaboration between sales, product, and customer support.

Marketing Communications Executive at Harvey Norman Malaysia

Managed end-to-end ATL & BTL promotional campaigns including store openings; planned bi-weekly in-store events; developed content calendars for Instagram, TikTok, and Facebook; collaborated with agencies on social campaigns; produced marketing collateral (newspaper ads, flyers, posters, outdoor materials); conducted market research and competitor analysis.

Executive, Customer Relations at Malaysia Airlines Berhad

Provided customer support to an average of 50 customers daily; resolved issues efficiently and enhanced customer satisfaction; memorized extensive product and service offerings to provide accurate and timely assistance.