I am an experienced digital communications professional with a strong understanding of social media channels, content creation, and digital campaign management. I specialize in producing engaging social-first content and have extensive experience working with various content management systems, HTML, and SEO to support web content development.
Currently, I manage digital communications for The Royal Foundation’s Centre for Early Childhood programme, where I lead multi-channel digital communication plans and work closely with creative agencies to build social media engagement and website management. I am passionate about using analytics to continuously improve online content and stakeholder engagement.
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I create and implement multi-channel strategies to tell the story of our work and reach key audiences across different platforms. For example, the launch of The Shaping Us Framework (February 2025) involved a multi-channel content plan, self-produced case study films, commissioning essays from academics, and collaborating with an influencer. Across all digital activity, we achieved a reach of 7.6 million on Instagram—the highest-performing month of the past 12 months—and gained more followers in two months than we typically do in a year.
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