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Hi, I’m Reena Vadehra, a results-driven email and digital marketer with over 15 years of experience delivering data-driven campaigns across B2C and B2B. I specialize in A/B testing, marketing automation, copywriting, and segmentation to move metrics and grow audience engagement. I’m a Scrum Product Owner-certified professional with strong project management and collaboration skills, comfortable leading cross-functional teams in remote and startup environments. I love building end-to-end campaigns, optimizing customer journeys, and turning insights into measurable revenue and donor growth.…Hi, I’m Reena Vadehra, a results-driven email and digital marketer with over 15 years of experience delivering data-driven campaigns across B2C and B2B. I specialize in A/B testing, marketing automation, copywriting, and segmentation to move metrics and grow audience engagement. I’m a Scrum Product Owner-certified professional with strong project management and collaboration skills, comfortable leading cross-functional teams in remote and startup environments. I love building end-to-end campaigns, optimizing customer journeys, and turning insights into measurable revenue and donor growth.

Reena Vadehra

Digital Marketer, Marketing Automation Specialist, Marketing Consultant, +5

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Hi, I’m Reena Vadehra, a results-driven email and digital marketer with over 15 years of experience delivering data-driven campaigns across B2C and B2B. I specialize in A/B testing, marketing automation, copywriting, and segmentation to move metrics and grow audience engagement. I’m a Scrum Product Owner-certified professional with strong project management and collaboration skills, comfortable leading cross-functional teams in remote and startup environments. I love building end-to-end campaigns, optimizing customer journeys, and turning insights into measurable revenue and donor growth.…Hi, I’m Reena Vadehra, a results-driven email and digital marketer with over 15 years of experience delivering data-driven campaigns across B2C and B2B. I specialize in A/B testing, marketing automation, copywriting, and segmentation to move metrics and grow audience engagement. I’m a Scrum Product Owner-certified professional with strong project management and collaboration skills, comfortable leading cross-functional teams in remote and startup environments. I love building end-to-end campaigns, optimizing customer journeys, and turning insights into measurable revenue and donor growth.

Available to hire

Hi, I’m Reena Vadehra, a results-driven email and digital marketer with over 15 years of experience delivering data-driven campaigns across B2C and B2B. I specialize in A/B testing, marketing automation, copywriting, and segmentation to move metrics and grow audience engagement.

I’m a Scrum Product Owner-certified professional with strong project management and collaboration skills, comfortable leading cross-functional teams in remote and startup environments. I love building end-to-end campaigns, optimizing customer journeys, and turning insights into measurable revenue and donor growth.

Skills

Experience Level

Expert

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Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Director (Consultant) at BobiHealth

April 1, 2025 - Present

Designed and developed B2C and B2B responsive email templates aligned with marketing objectives for a mission-oriented startup app company. Developed email lifecycle marketing strategy tailored to user journey stages, including onboarding, engagement, and retention. Managed website updates in Webflow, including content updates and new pages development.

Email Campaign Manager at Aquent LLC

January 1, 2021 - December 31, 2024

Utilized Agile processes to manage production for high-volume email campaigns for internal clients such as AARP; continually explored opportunities to increase effectiveness and efficiency. Increased overall unique click rates of internal clients’ campaigns by over 100% via A/B testing and audience refinement. Managed internal and external agency teams for tactical implementation of one-time email campaigns and trigger, automated series. Strategized and pitched test-and-learn optimization recommendations for business units. Analyzed campaign results to cull insights and learnings for relevant stakeholders.

Global Digital Marketing Manager at Save the Children

January 1, 2019 - December 31, 2021

Led startup project to digitally market and fundraise in new, global markets in Asia, Middle East and Europe. Developed and monitored global marketing and engagement strategy and increased annual digital revenue by over 130%. Managed production of campaign content and assets in various digital channels: e-mail, landing pages, paid media. Led development of new online marketing and fundraising platform, including Drupal landing pages and marketing automation tool. Developed lifecycle strategy to acquire prospects and transition to donors. Managed relationships with external agencies.

Direct Marketing Manager at FINCA International

January 1, 2015 - December 31, 2019

Managed day-to-day operations of a direct marketing program, including direct mail, email marketing and telemarketing, that raises $9 million annually. Increased online donation form conversions to 30% and website email sign-up conversions to 2.5%. Supported the execution and optimization of marketing programs focused on acquiring, converting and engaging audiences in their donor lifecycle. Managed relationships with creative agencies, printers and graphic designers. Developed regular analytics reports on various digital and content marketing platforms.

Account Manager at Sanky Communications, Inc

January 1, 2014 - December 31, 2015

Served as a project manager for a creative agency’s non-profit clients (Human Rights Campaign, Drug Policy Alliance, United States Holocaust Memorial Museum, and Freedom From Hunger) managing the copy, design, execution and delivery of fundraising-based e-mails, landing pages, donation forms, lightboxes, advertisements and other digital-based collateral. Proofed all final campaign copy for clarity and accuracy. Produced monthly and campaign metrics reports. Maintained production and editorial calendars.

Editor at PricewaterhouseCoopers International Ltd.

January 1, 2007 - December 31, 2011

Wrote, edited and managed the front-of-the-book section for an award-winning quarterly, client business magazine. Topics covered include climate change, investment opportunities, talent and human resources, business technology and more. Generated direct mail list of the Firm’s top C-suite clients and managed the distribution of magazine with external mail-house and printer. Developed quarterly e-newsletter to promote content of digital magazine to audiences. Solely led the magazine’s print and online metrics assessment. Produced quarterly metrics reports on magazine’s advertising and circulation data for executive leadership.

Digital Marketing Director at BobiHealth

April 1, 2025 - Present

Designed and developed B2C and B2B responsive email templates aligned with marketing objectives for a mission-oriented startup app. Developed email lifecycle marketing strategy tailored to user journey stages (onboarding, engagement, retention). Managed website updates in Webflow, including content updates and new pages development.

Global Digital Manager at Save the Children

January 1, 2019 - December 31, 2021

Led startup project to digitally market and fundraise in new global markets (Asia, Middle East, Europe). Developed and monitored global marketing and engagement strategy, increasing annual digital revenue by over 130%. Managed production of campaign content across email, landing pages, and paid media; led development of a new online marketing and fundraising platform (Drupal landing pages and marketing automation). Created lifecycle strategy to acquire prospects and convert them to donors. Managed relationships with external agencies.