I am a creative and data-driven Digital Marketing Manager and Copywriter with 4+ years of experience driving growth for global brands. I have a proven track record of increasing engagement and growing audiences through data-led campaigns and cross-channel strategies. I excel in remote collaboration, leading teams, and building compelling brand voices that resonate with audiences. I have led campaigns for MTN Rwanda, Virunga Beverages, and BK Capital, growing followers by 30% with a 15% engagement lift across multiple accounts.

Munyurangabo Refanny

I am a creative and data-driven Digital Marketing Manager and Copywriter with 4+ years of experience driving growth for global brands. I have a proven track record of increasing engagement and growing audiences through data-led campaigns and cross-channel strategies. I excel in remote collaboration, leading teams, and building compelling brand voices that resonate with audiences. I have led campaigns for MTN Rwanda, Virunga Beverages, and BK Capital, growing followers by 30% with a 15% engagement lift across multiple accounts.

Available to hire

I am a creative and data-driven Digital Marketing Manager and Copywriter with 4+ years of experience driving growth for global brands. I have a proven track record of increasing engagement and growing audiences through data-led campaigns and cross-channel strategies.
I excel in remote collaboration, leading teams, and building compelling brand voices that resonate with audiences. I have led campaigns for MTN Rwanda, Virunga Beverages, and BK Capital, growing followers by 30% with a 15% engagement lift across multiple accounts.

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Language

English
Fluent

Work Experience

Head of Digital Marketing & Copywriter at Brand Pulse
July 1, 2024 - November 18, 2025
Led digital strategy, campaign planning, and execution across multiple platforms, optimizing ROI through analytics and targeted innovation. Managed a dynamic team while increasing revenue from 26K to $58K.
Social Media Manager at Le Messager Sport
January 1, 2023 - January 1, 2023
Developed social media platforms, building a strong digital community and brand voice. Coordinated a team of editors and designers to deliver real-time sports updates.
Head of Digital Marketing & Copywriter at Brand Pulse Consult
July 1, 2024 - November 25, 2025
Directed cross-channel campaigns for MTN Rwanda, Virunga Beverages, and BK Capital. Standardized brand messaging with a one-voice framework. Managed integrated marketing funnels for corporate clients. Achievements include a 30% increase in client following and a 15% boost in engagement across multiple accounts. Spearheaded MTN campaigns (Ire kure, Yolo Nshya) and the Virunga Beverages rebranding digital campaign.
Digital Marketing Manager & Strategist at Creaxion
July 1, 2024 - July 1, 2024
Led social platforms, built a strong digital community and brand voice. Coordinated a team of editors and designers to deliver real-time sports updates. Standardized messaging and optimized funnels for corporate clients.
Digital Strategy & Campaign Management at Le Messager Sport
January 1, 2023 - January 1, 2023
Led digital strategy, campaign management, analytics & optimization, copywriting, and brand storytelling. Managed influencer and community management, and leveraged AI-driven ad platforms and tools.

Education

Master's in Digital Marketing at Brits Imperial University
January 1, 2021 - January 1, 2023
Bachelor's in Business Administration at Kampala International University
January 1, 2014 - January 1, 2017
Master’s in Digital Marketing at Britts Imperial University
January 11, 2030 - January 1, 2027
Bachelor’s in Business Administration at Kampala International University
January 1, 2014 - January 1, 2017

Qualifications

UniAthena Diploma in Business Communications
January 1, 2021 - November 18, 2025
All Career Essentials
January 1, 2022 - November 18, 2025
ALX Introduction to Digital Journalism
January 1, 2021 - November 18, 2025
AI Essentials
January 11, 2030 - November 25, 2025
Introduction to Digital Journalism
January 11, 2030 - November 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail