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I'm Regen Tjapis, a Senior E-Commerce & Marketing Manager with 8 years of experience leading strategy and execution to drive brand growth, market penetration, and consumer engagement. I excel at turning data into action, building robust e-commerce programs, and leading cross-functional teams to deliver measurable revenue growth across Indonesia and Singapore. I specialize in FMCG, Electronics, Home Appliances, and Fashion, with a deep understanding of consumer behavior in the Indonesian and Singaporean markets. I've led end-to-end e-commerce campaigns, influencer partnerships, and performance marketing initiatives, while standardizing operations and leveraging ERP-driven processes to reduce delivery failures and boost efficiency. I thrive in fast-paced environments and enjoy turning insights into scalable growth strategies for brand success.…I'm Regen Tjapis, a Senior E-Commerce & Marketing Manager with 8 years of experience leading strategy and execution to drive brand growth, market penetration, and consumer engagement. I excel at turning data into action, building robust e-commerce programs, and leading cross-functional teams to deliver measurable revenue growth across Indonesia and Singapore. I specialize in FMCG, Electronics, Home Appliances, and Fashion, with a deep understanding of consumer behavior in the Indonesian and Singaporean markets. I've led end-to-end e-commerce campaigns, influencer partnerships, and performance marketing initiatives, while standardizing operations and leveraging ERP-driven processes to reduce delivery failures and boost efficiency. I thrive in fast-paced environments and enjoy turning insights into scalable growth strategies for brand success.

Regen Tjapis

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I'm Regen Tjapis, a Senior E-Commerce & Marketing Manager with 8 years of experience leading strategy and execution to drive brand growth, market penetration, and consumer engagement. I excel at turning data into action, building robust e-commerce programs, and leading cross-functional teams to deliver measurable revenue growth across Indonesia and Singapore. I specialize in FMCG, Electronics, Home Appliances, and Fashion, with a deep understanding of consumer behavior in the Indonesian and Singaporean markets. I've led end-to-end e-commerce campaigns, influencer partnerships, and performance marketing initiatives, while standardizing operations and leveraging ERP-driven processes to reduce delivery failures and boost efficiency. I thrive in fast-paced environments and enjoy turning insights into scalable growth strategies for brand success.…I'm Regen Tjapis, a Senior E-Commerce & Marketing Manager with 8 years of experience leading strategy and execution to drive brand growth, market penetration, and consumer engagement. I excel at turning data into action, building robust e-commerce programs, and leading cross-functional teams to deliver measurable revenue growth across Indonesia and Singapore. I specialize in FMCG, Electronics, Home Appliances, and Fashion, with a deep understanding of consumer behavior in the Indonesian and Singaporean markets. I've led end-to-end e-commerce campaigns, influencer partnerships, and performance marketing initiatives, while standardizing operations and leveraging ERP-driven processes to reduce delivery failures and boost efficiency. I thrive in fast-paced environments and enjoy turning insights into scalable growth strategies for brand success.

Available to hire

I’m Regen Tjapis, a Senior E-Commerce & Marketing Manager with 8 years of experience leading strategy and execution to drive brand growth, market penetration, and consumer engagement. I excel at turning data into action, building robust e-commerce programs, and leading cross-functional teams to deliver measurable revenue growth across Indonesia and Singapore.

I specialize in FMCG, Electronics, Home Appliances, and Fashion, with a deep understanding of consumer behavior in the Indonesian and Singaporean markets. I’ve led end-to-end e-commerce campaigns, influencer partnerships, and performance marketing initiatives, while standardizing operations and leveraging ERP-driven processes to reduce delivery failures and boost efficiency. I thrive in fast-paced environments and enjoy turning insights into scalable growth strategies for brand success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Beginner

Work Experience

E-Commerce Supervisor at Prakasa Makmur Kencana

September 1, 2025 - Present

Lead E-Commerce and digital marketplace expansion for a high-quality FMCG distributor. Managed campaigns across Shopee, Tokopedia, and TikTok Shop in Indonesia and across Shopee and Lazada in Singapore. Drove IDR 1B in revenue within 6 months; achieved 10-11% ROAS on Shopee Ads; maintained a 4.9-star average rating across 5,767 orders. Generated SGD 120,000 in monthly e-commerce revenue in Singapore. Directed end-to-end digital campaigns including influencer collaborations, social media management, and performance marketing (Meta Ads, Google Ads, marketplace ads). Conducted market research and competitive analysis in Indonesia and Singapore. Led a cross-functional team of E-commerce Specialists, Live Streamers, Content Creators, Graphic Designers, Social Media Specialists, Performance Marketing, and Warehouse staff. Standardized operations by implementing Big Seller ERP, workflows, KPIs, and SOPs, reducing delivery failures by 97% and boosting team effectiveness. Delivered comprehensiv

E-Commerce and Brand Marketing Manager at PT. Baitube Media SEA

March 1, 2025 - August 1, 2025

The Largest MCN in ASIA and Official Largest Social Media Company MCN Partner. Attained Top Sales ranking in Shopee Indonesia for the Botol Susu Bayi category. Generated IDR 686M in monthly sales, maintaining 10–11% ROAS in Shopee Ads for CuddleHuddle across 4,000+ orders (6,000+ units). Proficient in ERP systems including Qianyi, Jubelio, Stoku Shopee, Ginee, and BigSeller to optimize order processing, inventory management, and customer service. Led KOL affiliate marketing and Content Teams (TikTok & Shopee Video), analyzing trend insights and performance data, managing influencer selection, A/B testing, scripting, and marketing execution. Collaborated with brand partners to align on promotional strategies, stock forecasting, and distribution timelines. Compiled store performance reports with sales, distribution, and campaign insights to drive data-backed decisions for brand stakeholders. Collaborated with brands including Xiaomi, Huawei, Mamypoko, Baseus, Sakumini, Kiip, Coolvita,

Founder at Kerupuk Tjapis

February 1, 2021 - March 1, 2025

Kerupuk Tjapis specializes in Palembang-Bangka traditional kerupuk. Built a rapidly growing Indonesian snack brand with a strong Shopee presence. Generated IDR 642M in revenue over four years, with a 4.9 rating across 11,500+ orders and 3,900+ followers. Reached Top 3 Best Seller in Shopee Indonesia’s Kerupuk Getas category. Achieved 7.5% ROAS by managing Shopee Ads and organic optimization. Managed end-to-end operations including supply chain, sourcing, packaging, QC, and distribution. Secured a brand patent under DJKI, navigating trademark research, documentation, and legal compliance to ensure exclusive rights.

Founder at Tjapis Store

November 1, 2018 - March 1, 2025

A leading e-commerce business in Indonesia focused on audio and microphone products. Generated IDR 5.7B in revenue, with a 4.8 rating across 44,000+ orders and 14,000+ followers. Reached Top 3 Best Seller in Shopee Microphone & Audio category. Achieved 8% ROAS by managing Shopee Ads and organic optimization. Managed end-to-end operations including supply chain, sourcing, packaging, QC, and distribution. Secured a brand patent under DJKI. Developed a fully automated e-commerce website with an integrated payment system using WordPress, enhancing customer experience and order management. Led and managed a 7-member team and negotiated bulk imports from China.