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I'm Regina Bolin, a strategic and creative Social Media Manager with 5+ years of experience building high-impact content strategies and managing multi-platform social calendars for national brands. I thrive on trendspotting, analytics, and turning cultural moments into brand opportunities to boost visibility and engagement across X/Twitter, Instagram, TikTok, LinkedIn, Facebook, and more. I excel at leading cross-functional teams, partnering with PR, events, and development to integrate social into high-visibility initiatives, and I stay ahead of platform changes to deliver platform-optimized assets and measurable results. I’m passionate about storytelling, community building, and turning data into actionable creative decisions. I’m motivated by fast-paced environments and pride myself on translating strategic goals into engaging, authentic content that resonates with diverse audiences and drives tangible outcomes for the brands I serve.…I'm Regina Bolin, a strategic and creative Social Media Manager with 5+ years of experience building high-impact content strategies and managing multi-platform social calendars for national brands. I thrive on trendspotting, analytics, and turning cultural moments into brand opportunities to boost visibility and engagement across X/Twitter, Instagram, TikTok, LinkedIn, Facebook, and more. I excel at leading cross-functional teams, partnering with PR, events, and development to integrate social into high-visibility initiatives, and I stay ahead of platform changes to deliver platform-optimized assets and measurable results. I’m passionate about storytelling, community building, and turning data into actionable creative decisions. I’m motivated by fast-paced environments and pride myself on translating strategic goals into engaging, authentic content that resonates with diverse audiences and drives tangible outcomes for the brands I serve.

Regina Bolin

Social Media Manager, Creative Director, Content Creator, +4

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I'm Regina Bolin, a strategic and creative Social Media Manager with 5+ years of experience building high-impact content strategies and managing multi-platform social calendars for national brands. I thrive on trendspotting, analytics, and turning cultural moments into brand opportunities to boost visibility and engagement across X/Twitter, Instagram, TikTok, LinkedIn, Facebook, and more. I excel at leading cross-functional teams, partnering with PR, events, and development to integrate social into high-visibility initiatives, and I stay ahead of platform changes to deliver platform-optimized assets and measurable results. I’m passionate about storytelling, community building, and turning data into actionable creative decisions. I’m motivated by fast-paced environments and pride myself on translating strategic goals into engaging, authentic content that resonates with diverse audiences and drives tangible outcomes for the brands I serve.…I'm Regina Bolin, a strategic and creative Social Media Manager with 5+ years of experience building high-impact content strategies and managing multi-platform social calendars for national brands. I thrive on trendspotting, analytics, and turning cultural moments into brand opportunities to boost visibility and engagement across X/Twitter, Instagram, TikTok, LinkedIn, Facebook, and more. I excel at leading cross-functional teams, partnering with PR, events, and development to integrate social into high-visibility initiatives, and I stay ahead of platform changes to deliver platform-optimized assets and measurable results. I’m passionate about storytelling, community building, and turning data into actionable creative decisions. I’m motivated by fast-paced environments and pride myself on translating strategic goals into engaging, authentic content that resonates with diverse audiences and drives tangible outcomes for the brands I serve.

Available to hire

I’m Regina Bolin, a strategic and creative Social Media Manager with 5+ years of experience building high-impact content strategies and managing multi-platform social calendars for national brands. I thrive on trendspotting, analytics, and turning cultural moments into brand opportunities to boost visibility and engagement across X/Twitter, Instagram, TikTok, LinkedIn, Facebook, and more. I excel at leading cross-functional teams, partnering with PR, events, and development to integrate social into high-visibility initiatives, and I stay ahead of platform changes to deliver platform-optimized assets and measurable results.

I’m passionate about storytelling, community building, and turning data into actionable creative decisions. I’m motivated by fast-paced environments and pride myself on translating strategic goals into engaging, authentic content that resonates with diverse audiences and drives tangible outcomes for the brands I serve.

Skills

Copywriting

Adobe Illustrator

Adobe Photoshop

Experience Level

Copywriting

Expert

Adobe Illustrator

Intermediate

Adobe Photoshop

Intermediate

Work Experience

Director of Social Media and Digital Strategy at Kansas State University

September 1, 2023 - Present

I lead the day-to-day management of K-State Athletics’ brand channels across X/Twitter, Instagram, TikTok, LinkedIn, and Facebook, developing and executing a strategic content calendar aligned with brand priorities, campaigns, and cultural moments. I collaborate with copywriters, designers, and internal marketing teams to ensure assets are on-brand and platform-optimized. I track performance data, prepare leadership reports, and adjust tactics to maximize reach and engagement. I manage a team of staff and interns, providing creative direction and feedback, and partner with PR, development, and events teams to weave social into high-visibility initiatives.

Director of Digital Media at Kansas State University

July 1, 2022 - September 1, 2023

I developed and executed multi-platform content strategies to elevate K-State’s digital presence, with a focus on innovative short-form video and dynamic storytelling. My responsibilities included planning and posting across multiple channels, collaborating with various departments to amplify campaigns, and producing targeted creative for special events and launches. I oversaw production and management of content for the K-State Athletics website, micro-sites, mobile platforms, and overall digital information strategies.

Assistant Sports Information Director at Midwestern State University

January 1, 2021 - July 1, 2022

I managed daily content creation and publishing for multiple brand accounts across Instagram, Facebook, and Twitter. By producing engaging graphics, videos, and copy, I drove follower growth and improved engagement metrics. I monitored analytics to optimize content, coordinated event coverage, and partnered with student-athletes to create authentic, influencer-style content that resonated with fans.

Athletics Communications Coordinator at Goucher College

September 1, 2019 - May 1, 2021

I built and executed social calendars, produced original content, and managed community engagement across three primary platforms. My focus was on brand storytelling through feature articles, graphics, and video content that highlighted student-athletes and increased audience connection. I also led live event coverage to maintain timely and relevant brand activity during competitions.