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Hi, I'm Rehana Aktar based in Berlin, Germany. I specialize in influencer marketing and digital brand growth, working with big platforms like Instagram, TikTok, and YouTube to build brand awareness and drive product conversions across EMEA markets. I have hands-on experience in optimizing creator strategies, audience targeting, and data-driven campaign execution, fostering strong creator communities aligned with seasonal brand stories and marketing goals. With a strong background in marketing management, I've supported various campaigns in the fashion and lifestyle sectors within the DACH region. I’m passionate about sustainable growth through community engagement and enjoy using my skills in social media strategy, project management, and data visualization to deliver measurable results. Always eager to learn and organized, I bring proactivity and structure to every project I undertake.…Hi, I'm Rehana Aktar based in Berlin, Germany. I specialize in influencer marketing and digital brand growth, working with big platforms like Instagram, TikTok, and YouTube to build brand awareness and drive product conversions across EMEA markets. I have hands-on experience in optimizing creator strategies, audience targeting, and data-driven campaign execution, fostering strong creator communities aligned with seasonal brand stories and marketing goals. With a strong background in marketing management, I've supported various campaigns in the fashion and lifestyle sectors within the DACH region. I’m passionate about sustainable growth through community engagement and enjoy using my skills in social media strategy, project management, and data visualization to deliver measurable results. Always eager to learn and organized, I bring proactivity and structure to every project I undertake.

Rehana Aktar

Influencer Marketing Manager, Project Manager, Brand Strategist, +4

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Hi, I'm Rehana Aktar based in Berlin, Germany. I specialize in influencer marketing and digital brand growth, working with big platforms like Instagram, TikTok, and YouTube to build brand awareness and drive product conversions across EMEA markets. I have hands-on experience in optimizing creator strategies, audience targeting, and data-driven campaign execution, fostering strong creator communities aligned with seasonal brand stories and marketing goals. With a strong background in marketing management, I've supported various campaigns in the fashion and lifestyle sectors within the DACH region. I’m passionate about sustainable growth through community engagement and enjoy using my skills in social media strategy, project management, and data visualization to deliver measurable results. Always eager to learn and organized, I bring proactivity and structure to every project I undertake.…Hi, I'm Rehana Aktar based in Berlin, Germany. I specialize in influencer marketing and digital brand growth, working with big platforms like Instagram, TikTok, and YouTube to build brand awareness and drive product conversions across EMEA markets. I have hands-on experience in optimizing creator strategies, audience targeting, and data-driven campaign execution, fostering strong creator communities aligned with seasonal brand stories and marketing goals. With a strong background in marketing management, I've supported various campaigns in the fashion and lifestyle sectors within the DACH region. I’m passionate about sustainable growth through community engagement and enjoy using my skills in social media strategy, project management, and data visualization to deliver measurable results. Always eager to learn and organized, I bring proactivity and structure to every project I undertake.

Available to hire

Hi, I’m Rehana Aktar based in Berlin, Germany. I specialize in influencer marketing and digital brand growth, working with big platforms like Instagram, TikTok, and YouTube to build brand awareness and drive product conversions across EMEA markets. I have hands-on experience in optimizing creator strategies, audience targeting, and data-driven campaign execution, fostering strong creator communities aligned with seasonal brand stories and marketing goals.

With a strong background in marketing management, I’ve supported various campaigns in the fashion and lifestyle sectors within the DACH region. I’m passionate about sustainable growth through community engagement and enjoy using my skills in social media strategy, project management, and data visualization to deliver measurable results. Always eager to learn and organized, I bring proactivity and structure to every project I undertake.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Work Experience

Influencer Marketing Executive Intern at Staiy

March 1, 2021 - December 31, 2021

• Recruited and managed influencers and brand ambassadors across DACH and Italy. • Coordinated campaign planning, content reviews, and reporting workflows to ensure brand consistency and timely delivery. • Conducted competitor benchmarking and influencer feedback surveys to optimize future outreach strategies. • Created performance reports and improvement plans in collaboration with the content and marketing teams.

Campaign & Account Management Intern at Zalando (ZMS Creative)

April 1, 2022 - September 30, 2022

Supported community engagement for Zalando’s fashion and lifestyle campaigns in the DACH region by recruiting and managing micro- and macro-influencers. Coordinated creator onboarding, content approvals, and event activations in Berlin, Vienna, and Amsterdam. Monitored key campaign metrics such as CTR, CR, and ROI, delivering actionable insights to inform paid media strategies and organic content planning. Contributed to building brand-aligned storytelling moments rooted in local culture and audience relevance.

Influencer Executive at THG

November 15, 2022 - December 15, 2024

• Sourced, recruited, and managed a portfolio of key influencers for the LOOKFANTASTIC DACH and Nordic markets across YouTube, TikTok, and Instagram. • Built strong relationships with influencers, acting as their main point of contact for contracts, payments, briefings, and performance feedback. • Developed and executed influencer marketing strategies, driving a 20% YoY revenue growth. •Tracked and optimized campaign performance, leading to a 15% increase in ROI for influencer partnerships. •Worked cross-functionally to align influencer content with broader marketing goals and product launches.