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I'm Renad, a Marketing Manager with 7+ years of experience specialising in end-to-end campaign management across the GCC. I’ve led high-performing teams, overseen multi-channel campaigns, and delivered data-driven marketing strategies that drive user acquisition, engagement, and retention. I excel at cross-functional collaboration, owning brand narratives, influencer partnerships, CRM optimisation, and integrated campaigns across digital, in-app, and offline channels to boost growth and brand equity.…I'm Renad, a Marketing Manager with 7+ years of experience specialising in end-to-end campaign management across the GCC. I’ve led high-performing teams, overseen multi-channel campaigns, and delivered data-driven marketing strategies that drive user acquisition, engagement, and retention. I excel at cross-functional collaboration, owning brand narratives, influencer partnerships, CRM optimisation, and integrated campaigns across digital, in-app, and offline channels to boost growth and brand equity.

Renad Elobaid

Brand Strategist, Content Strategist, Influencer Marketing Manager, +1

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I'm Renad, a Marketing Manager with 7+ years of experience specialising in end-to-end campaign management across the GCC. I’ve led high-performing teams, overseen multi-channel campaigns, and delivered data-driven marketing strategies that drive user acquisition, engagement, and retention. I excel at cross-functional collaboration, owning brand narratives, influencer partnerships, CRM optimisation, and integrated campaigns across digital, in-app, and offline channels to boost growth and brand equity.…I'm Renad, a Marketing Manager with 7+ years of experience specialising in end-to-end campaign management across the GCC. I’ve led high-performing teams, overseen multi-channel campaigns, and delivered data-driven marketing strategies that drive user acquisition, engagement, and retention. I excel at cross-functional collaboration, owning brand narratives, influencer partnerships, CRM optimisation, and integrated campaigns across digital, in-app, and offline channels to boost growth and brand equity.

Available to hire

I’m Renad, a Marketing Manager with 7+ years of experience specialising in end-to-end campaign management across the GCC. I’ve led high-performing teams, overseen multi-channel campaigns, and delivered data-driven marketing strategies that drive user acquisition, engagement, and retention.

I excel at cross-functional collaboration, owning brand narratives, influencer partnerships, CRM optimisation, and integrated campaigns across digital, in-app, and offline channels to boost growth and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

Work Experience

Marketing Manager at InstaShop

August 1, 2025 - September 7, 2025

Led a team of 4 professionals across 1,000+ multi-channel campaigns, managing a 1M+ annual marketing budget across paid ads, offline activations, influencer events, and internal campaign needs. Drove ~30% YoY growth in app installs and ~25% growth in orders, with weekly/post-campaign reporting to inform ongoing optimization and stakeholder decisions.

Senior Marketing Executive at InstaShop

December 1, 2022 - September 7, 2025

Executed over 400 marketing campaigns across digital, in-app, and offline channels. Localized UAE-focused campaigns with additional support across Qatar, Bahrain, Oman, and Egypt. Managed CRM lifecycle and events, driving brand growth and consumer engagement.

Marketing Executive at InstaShop

December 1, 2020 - September 7, 2025

Led SEO-driven content, paid campaigns, and email marketing initiatives. Collaborated with cross-functional teams to optimize channel performance and growth, delivering measurable improvements in reach and conversions.

Marketing & PR Intern at Various UAE-based companies (Virtuzone, Golin MEA, Expin, Influencers UAE platform)

June 1, 2018 - September 7, 2025

Gained hands-on experience across digital marketing, social media, PR, and influencer relations through internships at leading UAE-based companies, including Virtuzone, Golin MEA, Expin, and the Influencers UAE platform.

Marketing Manager at InstaShop

February 8, 2025 - September 7, 2025

Led a 4-person team and localised 1,000+ multi-channel campaigns across the UAE. Built and executed end-to-end marketing programs to drive growth, onboarding new users, and retention; managed budgets to maximise ROI. Implemented weekly performance reviews and coordinated cross-functional efforts across digital, in-app, and offline channels.

Senior Marketing Executive at InstaShop

February 12, 2022 - September 7, 2025

Drove paid media performance and CRM-driven retention; oversaw cross-channel marketing and e-commerce campaigns; delivered analytics-based optimization and post-campaign reporting.

Social Media Campaign Executive at Virtzone

July 2, 2021 - September 7, 2025

Executed social media campaigns for Virtzone and its subsidiaries Next Generation Equity and ExpressPRO. Localised UAE-led campaigns, managed platform-specific content, and aligned with event calendars to maximize reach and engagement.

Marketing & PR Intern at Various UAE-based companies (including Virtzone)

June 1, 2018 - September 7, 2025

Gained hands-on experience across digital marketing, social media, PR, and influencer relations through internships at leading UAE-based companies. Supported campaign planning and execution, content creation and copywriting, marketing research, and event coordination, building a strong foundation in integrated marketing communications.