Renan Botelho

Deputy Digital Director at Renan Botelho Communications

Lead the digital strategy and operations for the consultancy, coordinating content initiatives and cross-functional collaboration.

Senior Digital Editor at WWD & Footwear News, Fairchild Media Group

Mentored a team of 10+ writers and freelancers; conducted in-depth metrics analysis with Google Analytics, Parse.ly and Chartbeat; implemented advanced SEO tactics; developed coverage plans for high-profile events; generated 45 million page views and 4.8 million sessions across digital platforms in 12 months; managed daily output of 30+ trending and evergreen stories for B2B and B2C audiences.

Technical Copywriter at Tom Winter Architects

Developed comprehensive user guides and improved team efficiency by 50%; managed documentation projects to streamline internal processes.

Digital Marketing, Social Media Manager at Young Studios NYC

Led multi-channel digital marketing campaigns and brand initiatives, achieving a 40% increase in client ROI.

E-commerce Copywriter at Yahoo! BR

Authored diverse content across technology, health, lifestyle, and travel topics; increased commission revenue from affiliate links by 40% through strategic content creation.

Freelance Writer at Rolling Stone BR

Covered high-profile events, including award shows, and fundraisers; authored features, interviews for the publication.

Public Relations Specialist at Pequeno Ato

Coordinated successful press events and openings, securing attendance from key influencers and media representatives; crafted and distributed weekly press releases, increasing media coverage by 50%.

Writer at Caras Magazine

Wrote daily features and breaking news for Brazil's leading entertainment magazine; produced in-depth bios and interviews with local and international artists.

Deputy Digital Director at WWD & Footwear News, Fairchild Media Group

Mentored a team of 10+ writers and freelancers, ensuring adherence to editorial standards and AP style guidelines.

Senior Digital Editor at WWD & Footwear News, Fairchild Media Group

Conducted in-depth metrics analysis using Google Analytics, Parse.ly, and Chartbeat to inform content strategy.

Technical Copywriter at Tom Winter Architects

Developed comprehensive user guides, improving team efficiency by 50%. Managed documentation projects to streamline internal processes.

Digital Marketing, Social Media Manager at Young Studios NYC

Spearheaded branding initiatives and developed a professional website adhering to UX best practices. Managed multi-channel digital marketing campaigns, resulting in a 40% increase in client ROI.

E-commerce Copywriter at Yahoo! BR

Authored diverse content spanning technology, health, lifestyle, and travel topics. Increased commission revenue from affiliate links by 40% through strategic content creation.

Freelance Writer at Rolling Stone BR

Covered high-profile events, including award shows, movie premieres, and fundraisers.

Public Relations Specialist at Pequeno Ato

Coordinated successful press events and opening nights, securing attendance from key influencers and media representatives. Crafted and distributed weekly press releases, resulting in a 50% increase in media coverage.