I’m a product-focused marketing professional with 12+ years’ experience across SaaS and digital platforms, specializing in translating complex products into clear, high-converting messaging. I excel at shaping messaging that resonates with SMB audiences and drives business outcomes across ecommerce and digital channels. I collaborate closely with clients, partners, and internal teams to align content with real user needs, optimize channel performance, and continuously improve conversions and commercial results. Alongside my marketing career, I’m also involved in creative and performance-based work, including screenplay writing, professional voice acting, and work as a SPACT (Special Action Support Actor). These experiences have strengthened my storytelling, communication, adaptability, and audience engagement skills, allowing me to bring both strategic and creative thinking into the way I develop content, messaging, and brand narratives.

René Adams

I’m a product-focused marketing professional with 12+ years’ experience across SaaS and digital platforms, specializing in translating complex products into clear, high-converting messaging. I excel at shaping messaging that resonates with SMB audiences and drives business outcomes across ecommerce and digital channels. I collaborate closely with clients, partners, and internal teams to align content with real user needs, optimize channel performance, and continuously improve conversions and commercial results. Alongside my marketing career, I’m also involved in creative and performance-based work, including screenplay writing, professional voice acting, and work as a SPACT (Special Action Support Actor). These experiences have strengthened my storytelling, communication, adaptability, and audience engagement skills, allowing me to bring both strategic and creative thinking into the way I develop content, messaging, and brand narratives.

Available to hire

I’m a product-focused marketing professional with 12+ years’ experience across SaaS and digital platforms, specializing in translating complex products into clear, high-converting messaging. I excel at shaping messaging that resonates with SMB audiences and drives business outcomes across ecommerce and digital channels.

I collaborate closely with clients, partners, and internal teams to align content with real user needs, optimize channel performance, and continuously improve conversions and commercial results.

Alongside my marketing career, I’m also involved in creative and performance-based work, including screenplay writing, professional voice acting, and work as a SPACT (Special Action Support Actor). These experiences have strengthened my storytelling, communication, adaptability, and audience engagement skills, allowing me to bring both strategic and creative thinking into the way I develop content, messaging, and brand narratives.

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Experience Level

Expert
Intermediate

Work Experience

Marketing Manager at Sumsub (cyber security)
January 1, 2023 - January 1, 2025
Led product marketing initiatives, owning website, product page and campaign messaging across digital channels; collaborated with clients, partners and internal teams to align content with user needs and business goals.
Marketing & Product Executive at Xibo (digital signage)
January 1, 2025 - Present
Owned website, product page, and campaign messaging across digital channels. Acted as a product expert, translating features into clear, conversion-focused value for SMB audiences. Collaborated with clients, partners, and internal teams to align content with real user needs. Analyzed user behavior and channel performance to improve conversions.
Technical Author & Copywriter at IQVIA (medical software)
August 1, 2022 - April 1, 2023
Created technical content supporting global health care software users; simplified complex NLP-driven tools for practical use by medical professionals.
Senior Copywriter at Stonks (creative agency)
October 1, 2021 - September 1, 2022
Reduced abandoned cart rate by ~10% through UX and conversion-focused messaging; developed brand voice and campaign content for SMB clients.
Senior Copywriter at Socialbakers (social media analytics)
August 1, 2020 - September 1, 2021
Improved engagement and retention through performance-focused digital content; developed brand voice and campaign content for SMB clients.
Senior Copywriter at Wunderman Thompson (creative agency)
August 1, 2019 - August 1, 2020
Delivered digital and campaign content for global brands including Microsoft and Adobe; contributed to creative copy and messaging across channels.
Copywriter at Tabella (online gaming)
August 1, 2018 - August 1, 2019
Delivered digital and campaign content for global brands including Microsoft and Adobe; copywriter for the Tabella online gaming brand.

Education

BA (Hons) Creative Writing & Psychology at Roehampton University
September 1, 2009 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Gaming, Professional Services