I am an adaptable freelancer with 22 years’ experience meeting deadlines and client expectations. I specialise in creating strategy driven brand identities and packaging designs for food, drinks, lifestyle, and pharmaceutical products. I’m passionate about crafting visually compelling, guideline-driven design that supports sales and storytelling. I can produce vector illustrations. Plus I collaborate across disciplines—from photographers and food stylists to copywriters and developers—ensuring brand consistency and on-time delivery.…

Renée Weaver

PRO

I am an adaptable freelancer with 22 years’ experience meeting deadlines and client expectations. I specialise in creating strategy driven brand identities and packaging designs for food, drinks, lifestyle, and pharmaceutical products. I’m passionate about crafting visually compelling, guideline-driven design that supports sales and storytelling. I can produce vector illustrations. Plus I collaborate across disciplines—from photographers and food stylists to copywriters and developers—ensuring brand consistency and on-time delivery.…

Available to hire

I am an adaptable freelancer with 22 years’ experience meeting deadlines and client expectations. I specialise in creating strategy driven brand identities and packaging designs for food, drinks, lifestyle, and pharmaceutical products.

I’m passionate about crafting visually compelling, guideline-driven design that supports sales and storytelling.

I can produce vector illustrations. Plus I collaborate across disciplines—from photographers and food stylists to copywriters and developers—ensuring brand consistency and on-time delivery.

See more

Language

English
Fluent

Work Experience

Senior Brand Designer at Freelance & Project Contractor
June 1, 2004 - Present
Brand strategy and brand name generation; Brand identity design; Packaging design for Fast Moving Consumer Goods; Wordpress website design and development; Art Director for food, people and product photoshoots; Collaborated with photographers, food stylists, food technologists, illustrators, copywriters, and web developers.
Senior Brand Designer at The Vard Partnership
October 1, 2000 - April 1, 2004
Designed brand identities and packaging for FMCG brands; Led presentations and managed client communication; Art directed photoshoots with food stylists and models; Supervised collaborators and junior designers.
Mid-weight Brand Designer at Cocoon Brand & Packaging Design
October 1, 1997 - April 1, 2000
Created brand identities and packaging for FMCG brands; Participated in client presentations; Managed print production, including international travel to press proof across multiple substrates; Supervised suppliers and the design team.

Education

Bachelor of Arts – Graphic Design at Griffith University (Queensland College of Art)
January 1, 1995 - January 1, 1997
Bachelor of Arts – Graphic Design at Griffith University (Queensland College of Art)
January 1, 1995 - January 1, 1997

Qualifications

World Label Award - Gold
January 1, 2010 - April 9, 2026
Social Media Mastery
February 1, 2025 - September 26, 2025
Intense social media course with The Digital Picnic.
Louskáček Award
January 1, 1998 - April 9, 2026

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services, Healthcare
    paper Uu-Mah-Mia Brand Redesign
    Uu-Mah-Mia is a crispy chilli condiment. Starting with the brand strategy, I quickly identified three main competitors in this growing category. None of them targeted females seeking to inspire their cooking, as their primary audience. This revealed an opportunity to create a fun, engaging brand that directly appeals to women aspiring to be home chefs and seeking more flavourful ingredients. Design Intentions: • Create a brand name that captures the true umami flavour. • Position the brand to stand out, be bold, and feel different. • Communicate the key message: “unique flavour and crunchy texture”. • Design packaging to capture attention and inspire a new way to cook. • Develop an e-commerce website to captivate consumers and encourage purchases. Outcome: The brand name Uu-Mah-Mia is a blend of umami and mamma mia. It expresses the unique flavour and pairs it with a common phrase, Mamma mia – an Italian exclamation, and when translated to English expresses strong emotions such as surprise. The branding called for eye-catching designs, bold colours, and a warm, inviting feel. Adding a touch of class and plenty of fun, I created a brand identity with a big personality that reflects the flavour of the product. I also designed and built the website in Wordpress: https://www.twine.net/signin The result is full of delicious feminine vibes and fun energy. Client sentiment: “Working with Renee has been life-changing and saved me from making costly mistakes for my new business, Uu-Mah-Mia. Renee’s experience and knowledge of the food industry are invaluable, and her creative concepts and ideas are both on-trend and innovative. She tailored our brand voice and strategy to suit our needs and those of our future customers. We look forward to continuing to work with Renee on the Uu-Mah-Mia website.” — Raelene Beale, Owner at Uu-Mah-Mia My thoughts: I loved working on this branding project from start to finish – you can probably tell from the playful energy in the designs! View online: https://www.twine.net/signin BrandNameGeneration BrandIdentity Packaging PackagingDesign Websitedesigner GraphicDesigner…
    paper Australian Bone Broth Co Brand Redesign
    Australian Bone Broth Co is a premium brand targeting health-conscious consumers, especially those 50+ and fitness-focused. The brief was to create a distinctive Australian identity and a flexible design system adaptable to multiple languages. Australian Bone Broth Co is a premium brand that appeals to health-conscious people globally, especially proactive health helpers aged 50+ and fitness-focused consumers. The goal was to position Australian Bone Broth Co. as a trustworthy, high-quality choice for daily bone broth consumption, with a warm and relaxed personality reflecting genuine nutrition and natural ingredients. Design Intentions: Convey a distinctive Australian brand for the bone broth category. Develop a flexible design system adaptable to multiple languages and product extensions. Establish a warm, calm brand personality. Emphasise the product as a highly nutritious, functional food. Design labels suitable for both thick liquid concentrates in jars and freeze-dried powder pouches. Outcome: The brand identity combines a warm, calming tone with a contemporary, slightly masculine Australian aesthetic. Australian-themed cattle farm imagery connects the product to its origins while reinforcing its premium status. The packaging looks classy and confident, appealing directly to the target audience, and stands out as a leader in the bone broth market. Client sentiment: “Renee rebranded my products – the results are outstanding and just what our business needed to go forward into global markets. Excellent communication, delivered on time.” Maria Varkevisser, Director, Australian Bone Broth Co My thoughts This project was a joy to develop, perfectly suiting my skills in creative, systemised layouts and designing for multiple languages. View online: https://www.twine.net/signin Brand Identity Packaging PackagingDesign LabelDesigner GraphicDesigner…
    paper Botanic Essence Brand Launch
    Targeted at health-conscious individuals and gift buyers who value natural, nutritious ingredients, Botanic Essence offers a range of blended cooking oils made from 100% Australian-grown produce. Each blend combines the finest olive, walnut, flaxseed, avocado, and canola oils to deliver balanced Omega-3:6 ratios, rich Vitamin E, and heart-healthy benefits. OMEGA Blend: A perfectly balanced mix designed to boost Omega-3 intake and promote heart health. NOURISH Blend: Rich in antioxidants and nutrients to support overall wellness and vitality. SMART Blend: Formulated to enhance cognitive function and protect against age-related decline. Design Intentions: Position Botanic Essence as a premium, health-focused Australian brand. Differentiate blends with clear, descriptive names. Highlight the raw ingredients in each blend. Design packaging that feels giftable, beautiful, and trustworthy. The brand identity resulted a modern Australian botanical style with variant names Omega, Nourish, and Smart that clearly suggest the oil blend benefits. Bold typography highlights the raw ingredients, paired with monotone botanical sketches and a colour palette inspired by the Australian landscape: forest green, golden ochre, terracotta, and muted ocean blue, creating a premium brand image. My thoughts: This project was perfectly suited to my skill set in creating concept-driven brand identities that blend natural heritage with modern design. I am grateful to have been involved in launching a category-disrupting product concept to consumers in a beautiful and meaningful way. View online: https://www.twine.net/signin Brand Identity Packaging PackagingDesign GraphicDesigner…
    paper Cooee Coffee Co Brand Design
    Cooee Coffee Co. relaunched their brand image, targeting discerning buyers in eco resorts, boutique hotels, and airlines in Australia and the UAE. The primary audience consists of sophisticated individuals, 70% female and 30% male, who value Australian owned and roasted coffee. These buyers seek to enhance premium guest experiences with innovative coffee solutions. Design Intentions: Position Cooee Coffee Co. as a category disruptor with innovative dip coffee bags. Appeal to premium international foodservice, retail, and online channels. Develop a premium Australian identity that reflects elegance and uniqueness. Design a versatile system adaptable for exporting. Outcome: The new Cooee Coffee Co. brand showcases premium Australian quality. The packaging features a contemporary, elegant design with detailed botanical illustrations representing Australia’s natural beauty. Deep rich earthy colours and a refined style position the brand as upmarket and sophisticated, appealing to alpha personality decision-makers in luxury hospitality. The packaging system supports translation into Arabic, ensuring seamless appeal in both Australian and UAE markets. Client sentiment: "Working with Renee at Evolve Brand Design has been an incredible experience. She was instrumental in creating the logo and packaging for Cooee Coffee Co, and her work is truly world-class. Renee has a gift for translating a vision into a premium, cohesive brand identity. She went the extra mile to help us navigate the complexities of our dual-language packaging for the UAE, ensuring every detail was perfect for an international market. Our new steeped coffee bag designs are so striking that we are launching them at Gulfood in Dubai. We’ve received endless compliments on her work, and seeing her designs come to life on our packaging has been amazing. If you are looking for a designer who is professional, creative, and capable of taking your brand to the global stage, I cannot recommend Renee highly enough!” Brad & Richelle Robinson, Directors at Cooee Coffee Co. My thoughts: I absolutely loved creating the illustrative montage for this brand. Designing in Arabic was a challenge I initially found daunting but am very pleased with the outcome. View online: https://www.twine.net/signin BrandIdentity Packaging PackagingDesign GraphicDesigner…
    paper Kóllagen Duo Brand Launch
    Kóllagen Duo offers premium Type I & III collagen peptides for humans and pets. The brand needed a cohesive name and visual language that subtly appeals to three distinct audiences while uniting both supplement types under one identity. Working closely with the client, we developed a brand strategy targeting three key audiences: consumers seeking halal-certified health supplements, wellness-focused adults concerned about ageing, and informed pet owners seeking quality nutrition for their animals. These spanned a range of markets in the UAE, Singapore and HongKong. Design Intentions: • Create a cohesive visual language that unites both human and pet supplements while appealing subtly to each audience. • Convey a sense of superior quality backed by science. • Emphasise honesty and transparency through clear, uncluttered design. • Design packaging using metalised pouches that are both functional and distinctive. • Differentiate from typical aggressive sports supplement branding with a calm, credible style. Outcome: The brand name Kóllagen Duo highlights the premium quality of Type I & III collagen, setting it apart in the market. The brand identity was designed to reflect the premium quality of Kóllagen Duo’s collagen peptides through a clean, clinical aesthetic that communicates scientific credibility. The pouch designs break away from the typical masculine branding common in this category. Featuring a white and silver background with subtle graphics, the design suggests a clinical, scientific, and mildly sports-oriented feel. Overall, the brand theme conveys a foundation in scientifically backed formulas to stand out in a competitive market. Client sentiment: “Renee consistently exceeds our expectations. Her design solutions not only meet our needs but also open new business opportunities. We value her deep knowledge and generous sharing of insights. From legal advice to creative ideas, Renee has been a vital partner. We are proud of our product packaging and grateful for her ongoing support and creativity.” — Maria Varkevisser, Director, Retail Fusion My thoughts: Creating for these three different target markets under the one brand umbrella and utilising the substrate to emphasise the premium brand positioning was truly rewarding. View online:https://www.twine.net/signin BrandNameGeneration BrandIdentity Packaging PackagingDesign GraphicDesigner…
    paper Raw 4 Paws Brand Redesign
    Raw 4 Paws’ is as a premium supplier of natural, biologically appropriate nutrition for dogs and cats, using only locally source raw Australian meats. Raw 4 Paws caters specifically to industry retailers such as dog groomers, trainers, daycares, and pet lovers looking to start small businesses from home. This insight shaped a brand that speaks directly to these passionate, knowledgeable audiences seeking quality, variety, and convenience. Design Intentions: • Develop a logo with a warm personality that connects with industry retailers and pet lovers. • Evolve the existing design by incorporating fresh brand elements. • Retain some elements from the existing brand image to keep recognition for existing customers. • Fit a large amount of information on each facing with an easy to comprehend design. • Create packaging that is functional, environmentally conscious, and visually distinct. • Build a website that attracts new stockists and reinforces brand credibility. Outcome: The result is a versatile, flexible brand image that conveys quality and nutritional integrity. The new brand design balances fun and positivity with understated care and wellness, reflecting both honesty and transparency. Packaging was designed for two formats—a box and plastic tub. Clearly differentiating flavours and benefits with a strong colour code while minimising environmental impact was a primary consideration. I also designed and built the website in Wordpress: https://www.twine.net/signin Client sentiment: "Our first collaboration with Renee was in 2009 when we had just launched our business, Raw 4 Paws, and she designed our logo. Throughout the years, she has developed our packaging design and most recently managed our company's rebranding. Working with Renee is very easy; she has a profound understanding of our brand's needs to create a professional and inviting look. Moreover, she appreciates customer feedback and tries to include ideas whenever possible. We are very happy with all the work Renee has done for us up to this point and eagerly look forward to her redesigning our website soon." Sabine Weltewitz, Owner at Raw4Paws My thoughts: The genuine caring energy behind the brand helped me communicate the brand values through every touchpoint. I've thoroughly enjoyed being involved in the growth of Raw 4 Paws over the past 17 years. View Online: https://www.twine.net/signin Brand Identity Packaging PackagingDesign Websitedesigner GraphicDesigner…
    paper Trisco Foods – Precise Brand Launch
    Precise by Trisco Foods is a liquid thickener with a unique dosing pump, designed for people with swallowing difficulties. The brand identity needed to appeal to medical professionals and carers while complying with global IDDSI standards. The strategic positioning and branding of Trisco Foods – Precise, a category-disrupting liquid thickener product, evolved over six years. Liquid thickeners are essential for people with swallowing difficulties, and correct dosage is critical. This project included designing bottle labels, boxes, foil lid cups, point of sale, tradeshow collateral, and digital graphics to support the brand. Design Intentions: • Clearly communicate the innovative pump concept to a diverse audience, from medical professionals to carers. • Differentiate from established competitors, including international brands like Nestlé’s Resource. • Highlight the unique selling point: a precision pump bottle delivering exact doses for prescribed thickness. • Balance a clinical, trustworthy appearance with an approachable, friendly design. • Use clear colour coding and imagery to aid understanding among non-English speakers. • Incorporate the industry IDDSI Standard for thickness levels across multiple product formats. Outcome: The ‘Precise’ brand name reflects the product’s key feature — an accurate dosing pump, a revolution in the dysphagia product category. The packaging design combines a medical aesthetic with friendly visual elements, using the required IDDSI colour codes and photography to differentiate beverage variants. A dynamic wave graphic implies the smooth nature of the thickened products and can be used across marketing collateral. The brand has expanded and refined its presence in the Australian, New Zealand, United Kingdom, and United States markets. It features a fresh clinical look emphasising the liquid thickener’s precision pump and compliance with updated global IDDSI requirements. Additional collateral was developed to educate stakeholders on product use and regulatory changes. Recent innovations include hot beverage thickeners and ice-cream thickener. Client sentiment: "Our company has been working with Renee for the past 11 years, and she always makes us say WOW with every design she produces. We love her work!” — Jennifer Chang, Marketing Manager at Trisco Foods My thoughts: Working on the Precise brand has been rewarding. Seeing it grow through thoughtful design that meets diverse user needs while driving category innovation is something I am proud of. View online: https://www.twine.net/signin BrandIdentity Packaging PackagingDesign GraphicDesigner PointofSale…
    paper Adelaide Hills Harvest
    Adelaide Hills Harvest is a new small-scale food and beverage producer specialising in olive oils and handcrafted smoked meats. The target audience includes discerning food lovers who appreciate genuine, handmade products with a story. The brief called for a light-hearted, quirky, and honest brand that stands apart from the sea of green labels flooding the market. The client wanted an approach that was refreshingly different and avoided the usual clichés. Brand Intentions: Position Adelaide Hills Harvest to stand out in the fine food category. Communicate the key message: “Handmade with traditional time-honoured processes.” Create a brand image bursting with personality and storytelling. Outcome: The brand identity features a delightful illustrative style with custom characters representing the three business owners: Robert (farmer), Algis (chef), and Bessy (all-rounder). These illustrations bring the story of their traditional production methods to life in a fun and engaging way. Bold slab typography and a distinctive blue colour palette set Adelaide Hills Harvest apart from competitors dominated by green and cream tones. A flexible generic label was designed for the smoked meats range, maintaining consistency while highlighting the brand’s authenticity and craftsmanship. My thoughts: I love the illustrations on this label, especially Algis—the chef feeding the pigs at the back—who perfectly captures the brand’s quirky and honest spirit. View online: https://www.twine.net/signin Brand Identity Packaging PackagingDesign LabelDesigner GraphicDesigner…